Edition #1,000: Do the job to win the job

Edition #1,000: Do the job to win the job

This marks the 1,000th edition of this weekly newsletter, first published September 20, 2002. Over all these years, one idea continues to permeate all of Ask The Headhunter: To win a job, do the job in your interview. Everything else I write about, and everything we discuss in the Q&A and the Comments section, clarifies and expands on this idea. That’s why I chose reader John Grace’s e-mail about how he won his job by doing the job in his interview.

A reader’s story

I started a new job, and I think Nick would be proud of how I got the job.

In the interview, I did the job. I couldn’t figure out what exactly it was the company did from its website, but a mutual friend had connected us, telling the company it “needed” me.

It quickly became apparent that the company couldn’t explain its business in the interview. They knew what they did, but they spent 10 minutes explaining it in technical jargon. There and then I knew why my contact said they needed me.

I took over a whiteboard and made a very focused argument about why the company needed to be better at explaining what they do (they are a technology company). Before I was completely done, the interviewer said to stop and that he would be back in a minute.

He returned with a gentleman who was introduced as the CEO and I was introduced as “the guy you’ve got to hear.”

Within twenty minutes several other managers came into the room. Two of them asked me how I would solve their current biggest problem. The CEO stood up at the end of the meeting and said, “We’ve got to have this guy on board. Do whatever it takes.”

That’s how I started my most recent position.

Thank you, Nick. Not everyone can understand the idea of doing the job, but the ones that do are great. Those are the people I want to work for. Your book helped me to sell myself that way.

John Grace

Nick’s Reply

There is nothing easy about doing the job in the interview; nor is there any substitute for it. Your resume won’t do it, your LinkedIn profile won’t do it, and being able to answer the Top 10 Stupid Interview Questions won’t do it.

Every situation will require a different approach depending on the business and the job, and on the problems and challenges the hiring manager needs you to address.

Doing the job

The underlying idea is profound and powerful: Do the job to win the job, right there in the interview. But, to what extent and in how much detail? That‘s up to the candidate. If the candidate is not prepared to think fast on their feet like you did, I can’t help them and they probably don’t belong in that meeting because they’re not prepared.

I know: This is a very tall order, and if employers expected job applicants to do the kind of presentation you did, then more interviews would result in job offers and new hires.

But then the job boards, LinkedIn and every ATS company would go out of business. And good riddance, because today’s Employment System is a house of cards. Employers and job seekers alike should step back and let it fall because it has already failed.

Of course, much goes into preparing to demonstrate what you can do. That’s what all of Ask The Headhunter is about. (If you’re new to this, please start with the links above.)

I am honored by anyone who uses my advice to win a job and then shares the outcome. So I thank you, John, for sharing your story and for your permission to share it with others. I would have given a lot to be a fly on the wall while you did the whiteboard presentation you described! Nice work doing the job to win the job. Thank you for your story and for your kind permission to publish it!

Where did 1,000 editions come from?

When I first started Ask The Headhunter, I felt good about sharing what I knew with my readers. After all these years, I find I learn more from my readers than they learn from me. While I’ve produced 1,000 editions of weekly Q&A columns, I’ve actually answered over 50,000 questions from readers since Ask The Headhunter was born. That’s where the article-quality Q&A columns start — I edit the very best of the questions you send me that I answer.

For this enormous archive of Q&A I owe a very special thank-you to one of The Motley Fool’s founding partners, Erik Rydholm, who found my stuff on Prodigy, adopted me and gave Ask The Headhunter a chance to reach a huge audience on The Fool and America Online. I’d been getting around 10 questions a week on the Prodigy forum I started, but on AOL it grew to 50 or more. I asked Erik, “You don’t really expect me to answer every single question anybody asks, right?” Erik gave me the best advice: “Sure! You can do it! Answer every single question you get!” (The rest is yet another story!)

In a lifetime, a headhunter would not encounter all the situations and experiences that ATH readers have reported in our discussions on the website. Thanks to all who have shared their problems and challenges in finding (and filling) jobs — especially for contributing your insight, wisdom and advice in the Comments section every week! What I’m most proud of is the high standard of discourse on our forum!

Are you looking for a better job? Are you interviewing candidates to fill a job? On to the next! And please share your questions so I can get on to the next edition, too! And if you have a story or experience about Ask The Headhunter or about “do the job to win the job,” please add it to the Comments below — especially if it’s from the Prodigy or AOL days!

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999 – Employer asks applicant for a business plan

999 – Employer asks applicant for a business plan

Question

I had an interview over the phone since the manager was out of state. Things went okay and then he asked me to put together a 30-60 day business plan for what I would do to increase business. The idea is for us to have a face-to-face interview next (assuming he likes what I wrote, I guess).

business planI was very skeptical but I went along. I probably didn’t spend enough time or do a thorough enough job because I really don’t think the job is a fit, but we’ll see. I wrote up some really high-level stuff and told him there wasn’t any reasonable way for me to generate a more detailed plan on the basis of a one-hour phone conversation. Of course I thanked him for his time and told him I looked forward to meeting him.

I haven’t heard back and frankly I’m pretty lukewarm on the opportunity, but I just wonder what you think of his request. It seems a bit odd if not inappropriate to me. It also seems like a no-win situation as I’m in no position to write a meaningful business plan.

Nick’s Reply

[What is 999? Read on.]

Is this manager’s request an odd interview strategy? Not at all. In fact, it’s very smart. It’s the interview approach I recommend to both job hunters and employers. Focus on the work. And that’s what this manager was doing.

Some employers want to know what you’re going to deliver. And that’s smart. I don’t mean to offend you, but you blew an opportunity. Don’t worry: you can learn from this. Let’s look at what happened.

Sure enough to do a business plan?

“I probably didn’t spend enough time or do a thorough enough job because I really don’t think the job is a fit.”

That is your key problem. You can’t be effective with the manager’s request if you “really” aren’t sure the job is a fit. And that will sink you in any interview, whether on the phone, in person, or in the form of the business plan this manager requested. This is why I say most interviews are a total waste of time.

It’s because people aren’t really ready to tackle them properly because they’re not sure enough that they want the job.

A business plan you can defend

“I was very skeptical but figured I’d go along. I wrote up some really high-level stuff and told him there wasn’t any reasonable way for me to generate a more detailed plan on the basis of a one-hour phone conversation. Of course I thanked him for his time and told him I looked forward to meeting him.”

This is where you actually took the step that blew it. You tried to fake it with “high-level stuff.” That’s not what a manager is looking for. He’s looking for an honest plan of how you will do the job day one, week one, month one, year one. Now, such a manager doesn’t expect you to be right on the money. You don’t need to provide “the right answer.” You do need to provide a carefully thought out plan that you can explain and defend.

The point is to engage the manager; to show that you are thinking about the key issues. The manager is trying to get you to reveal your thinking process and to engage you in the work. It’s a good opportunity for a job candidate who really wants the job.

But, how can you perform at your best in an interview if you’re not sure you want the job? How can you be sure it’s worth investing the time and effort to do a good business plan? The answer is pretty straightforward: You must know more about the company, the manager and the work. Otherwise, there’s no way to build the self-motivation that would drive you to do the sort of preparation that reveals the savvy and enthusiasm the manager wants to see.

Choose carefully

Avoid the random interview. Choose your target companies carefully — and you can’t do that if you apply to hundreds of companies through those dopey online job boards.

Suppose you applied for 100 jobs and — whoopee! — they all invited you to submit business plans. How could you possibly prepare an intelligent presentation for each of them? You couldn’t. And that’s what you need to reconsider: how to choose your targets.

Engage the hiring manager

You’re asking a very valid question because you encountered a very smart manager. What could you have done after he issued his challenge? It’s only natural that you cannot produce a business plan by yourself, or with an hour’s worth of dialogue! You need more information, just as you might if you were already an employee.

You could have organized your thoughts and figured out what additional information you needed. Then you could have called him back to ask your questions. “I want to present you with a plan I can be proud of — and to do that I need some additional information.” But, that call would have required real motivation. Did you have it? Make sure you do for the next opportunity you develop.

Do a business plan, but don’t work for free!

One caution about all this. Some managers use “the business plan exercise” to get free work from job candidates. It’s rare, but it happens. A job hunter must always judge the integrity of the employer. If you provide the sample of work an employer asks for, make sure you withhold the details of the implementation part of your plan. That is, don’t give them so much that they can get the job done without you. Never work for free.

You can do this

Other than that, my view is that this manager did the right thing. He asked you to show how you would do the job profitably. My guess is that if you can target the right company, manager, and job, you’ll do a good job on this kind of task.

The problem you’ll encounter is that few managers will ask you to do something so meaningful. Your challenge is to offer it even if they don’t ask. Your mission is to educate them about what you can do. In my opinion, producing a brief business plan is a very smart way to demonstrate your worth to an employer.

You can do this. On to the next!

Seriously? You want job seekers to create written business plans for every job they apply to? Yep. Why not? This turns the entire “apply for a job” process on its head. Do you agree?


Next week: In the 1,000th edition of the newsletter a reader shares an example of how to win the job by doing the job in the interview. That’s why this edition is #999.

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Is it unfair to hedge job offers?

Is it unfair to hedge job offers?

Question

Can I hedge job offers? Here is the deal: I got a job offer with company A. I am coming up on the end of the interview process with company B, which I would much prefer to work for. What is the proper way to address this? Tell company B that I have an offer to get it to move faster? Or should I try to push off the company A start date to give B more time? Or, should I just start with company A then, if company B makes a good offer, quit A? I want to be fair.

Nick’s Reply

hedge job offersYou want to be fair? What’s that got to do with the interview schedules of two companies? Fairness doesn’t come into it. (If these employers wanted to be fair, they’d coordinate their interviews for your benefit, right? Hardly. This is business.) If you try to control any company’s interview or hiring schedule you may risk any job offer from them.

Hedge job offers by making choices

You have just one binary choice at this point: To accept or decline the offer from company A.

Don’t let fantasies of fairness cloud reality. You have no other offer, and you don’t know whether you will get one. You can reject A and wait for B. If you want the A offer, then accept it and deal with B when and if they make an offer — and you don’t know whether they will.

Sometimes, you must hedge job offers for the good of your career.

Employers hedge job offers, too

Accepting the offer from A does not mean you must stop talking with B — or stop waiting for B. Do you think employers stop talking to other candidates while they wait on an answer from their first choice? Employers hedge job offers because they know people sometimes change their minds, and they wisely want to keep their options open until a new hire shows up and starts work. This hedging explains many of the “unexplained” delays of corporate hiring decisions.

Likewise, the prudent way to handle your situation is to make one choice at a time and to hedge your bets to protect your options.

Deal with the real choice

To hedge job offers is not unethical or unfair. Dealing with each choice as it comes along is simply good business. Don’t let the uncertain future confuse you about what your present choices really are.

Suppose you reject A so you can wait for B, and then B makes no offer. How would you feel? Is that fair of B? Fairness is not the issue at all.

I discuss this at length in Fearless Job Hunting, Book 9: Be The Master Of Job Offers. For a limited time, this PDF book is 50% off, as are all my PDF books. Visit the bookstore and use discount code=ATH50 when checking out!

How would you deal with staggered job offers? Is it unethical to accept an offer, only to drop it if a better one comes along? Is that unfair? Please share your experiences with us — and the outcomes.

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I expect a low salary offer. Should I even interview?

I expect a low salary offer. Should I even interview?

Question

I have an interview scheduled next week with a leading bank, and I am a very good fit for the role in corporate middle management. Based on conversations I’ve had with people that work at the company and people that have turned down job offers there, I expect a low salary offer. The HR recruiter asked me what salary I expected, and I talked around the question without giving a number, ending with, “I really need to think about that because it depends on multiple factors.” She requested that I get back to her with my number. Since I have the interview scheduled should I wait and let them make the offer (assuming they do)? Or should I preemptively tell her a number that is slightly above what I believe to be fair based on research (not on my opinion of myself)?

Also, is there a way to set the anchor on the high side without sounding like I’m full of myself? Thanks for your help.

Nick’s Reply

low salary offerThe unknown factor is HR’s predisposition toward low salary offers. Even though you’ve been told they make low salary offers, you don’t really know how this HR person will handle the matter. So anything you do (or don’t do) presents a risk. Including doing nothing at all. So I’ll tell you what I’d do — but you must use your judgment and any other information you have at your disposal.

Avoid a low salary offer

I agree you need to set an anchor, but you have already accepted the interview. If you learn during this interview what the job is really all about, you should be ready to quote your desired salary range when your meeting ends. If you need an additional meeting to fully understand the work, I’d ask for a follow-up interview and explain that then you’d be happy to give them a desired range.

How to Say It
“But I can’t do that until I know in more detail what the job entails. Specifically, I’d like to discuss what you would need me to accomplish at milestones of three months, six and 12, and what opportunities would enable me to do the work in a way that adds to your profitability.”

You could also ask them what range they have in their budget for the job. (Fair play, eh?)

Then, once you know what is their business plan for the job, I’d tell them the salary I expect is between $X – $Y, with a range of about 5%. This is a reasonable way to use the anchoring effect to your advantage. I’d add that you’re not playing negotiating games — this is really what you’re looking for, since they asked, and you’re prepared to justify it.

Don’t play the “high-low” game

Now the hard part: You really must be ready to justify your desired range. You must also be ready to tell what the “multiple factors” are. I like to lean on “how I’m going to do this job more profitably than you expected” as a big factor. (Please see Stand Out: How to be the profitable hire.)

To avoid the high-low salary game, I’d keep the X-Y range tight. And I’d be ready to accept $X if they offer it. But I would not go in high just because you expect they will come in low. (That is playing games!) I’d actually give them a range you’d accept, and even say, “If your offer is in this range, I accept it.” Making this kind of preemptive commitment is a very powerful negotiation tool. It establishes your desire to take the job, which is always a concern of an employer. Of course, you must have already satisfied yourself that you really want this job.


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If it’s a low salary offer, be ready to walk

If they come in low, you can easily say, “Well, you asked me, and I told you, and I wasn’t playing negotiating games.” Then you must be ready to walk away — unless they make an honest effort to “meet you in between” that you find acceptable. This puts the burden on them.

If you find they will not work with you on the range, then I think you must conclude that these are not going to be great people to work with. Don’t discount the information you acquire about them through this process — you will have to live with these people a long time. Think carefully about that.

Set an anchor early when you can

You’re wise to think about the anchor effect, but at this point, I think it’s hard to set an anchor that’s higher than what you’d really accept. If avoiding a low salary offer is really possible with an employer, I believe you need to set the anchor much earlier in the process — when you first start talking and before you agree to interview.

As I said, you must use your own best judgment. Every situation is unique, so don’t beat yourself up about handling it perfectly. The scenario — and your salary requirement — will likely change as you get more information about the job and the company.

I wish you the best.

Would you interview for a job if you knew in advance that the offer would very likely be low? How would you handle it? Have you ever been able to negotiate a salary meaningfully higher than an employer offered?

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Will social media beat a singing gorilla to help you land a job?

Will social media beat a singing gorilla to help you land a job?

Question

What do you think of the desperation tactics people are resorting to on LinkedIn to beg others to help them land a job? (I’ve seen offers of cash for job leads!) Does this work? What’s the cleanest way to do this (without looking bad!)?

Nick’s Reply

 land a jobEarly in my Silicon Valley headhunting career, I was passing through an office suite when a singing gorilla appeared. A desperate, unemployed engineer was using a clever tactic to get his resume noticed. He hired a delivery guy dressed as a singing gorilla to deliver a box of pizza to managers he hoped would interview him. Taped atop the box was his resume.

I never learned whether it worked, but that was one very funny gorilla.

Doing tricks to land a job

The purpose of this column is to highlight some of the unbelievable tricks job seekers are playing on themselves so they can pretend someone’s going to find them a job.

What I’d like is your take on these efforts to dress up excuse after clever excuse for how to avoid doing the hard work to find a good job: carefully picking the few right employers and demonstrating to them how you’ll do the job profitably if they hire you.

Desperation Road

Frustrated, frazzled job seekers are keenly aware that what they’re doing to find their next job is not very effective. In fact, what they experience is captured in a complaint attributed to Lewis Carroll: “The hurrier I go, the behinder I get.”

This website is abundant with readers’ stories of endless failures in their job searches. The common refrain is, “I keep applying to more and more jobs, but I can’t get hired.”

That’s why they come here. Because we lay bare the foibles of our broken employment system. We all know that this system is almost purely reliant on staggering quantities of job listings and accompanying fire-hose-style job applications. Employers have created a Sisyphean digital road to All The Jobs that people race along faster and harder — only to find at the end of it a stinking dump waiting to swallow them up and spit them back out.

And in utter desperation they have to run that road again and again and again, because it seems there’s no choice.

Gone down the wrong road

The answer to this hamster-on-a-treadmill quandary is found in a Turkish saying: “No matter how far you have gone down the wrong road, turn back.”

Job seekers just don’t want to turn back. They believe they’ve invested too much to stop now. But that Turkish wisdom is the best advice they’ll ever get.

Rather than question their painfully held belief that some process, some expert, some database or some A .I. is going to help them land a job, they keep running the same road, but each time dressed in some new kind of gorilla suit they’ve been told will make a difference.

They know they’re on the wrong job-hunting road but they won’t turn back.

“Weirdly creative” tactics

A recent Washington Post column reports that “Desperate for jobs, people try new social media tactics to stand out”. The article says “job seekers are getting weirdly creative to land their next jobs.”

They’re not deploying singing gorillas, but they’ve learned to beg like a dog on social media. What we’re seeing more and more is that these social media tricks aren’t working well.

At least the singing gorilla was amusing.

I recommend you read the entire WaPo article because I think it will help you keep your eye on the real objective — a new job — no matter what anyone else is doing. Gorilla tactics (and cash offers for job leads) may seem clever. They’re not. I won’t take up space here suggesting better alternatives because you’ll find them throughout Ask The Headhunter. Let’s take a hard look at how far off the path job seekers have gone. The following real-life stories about (NOT) getting a job are from the Washington Post link above.

A good signal?

One job seeker boasts he’s got a “whatever-it-takes mentality.”

He’s offering $3,000 on LinkedIn to anyone that finds him a job, and he hopes this is “…a good signal for a potential employer that I’m proactive, and I’m trying to solve this problem in a creative way.” If I were his potential employer, here’s my first interview question: “Is paying somebody to do your work a signal that you can do this job for me?”

How’s it working for him? He’s got no job offers but seems excited about thinking up more offers he can make to entice others to find him a job.

The recruiter that can’t land a job

A woman uses her LinkedIn page to recruit friends and contacts to find her a job. She lists nine examples of how good she would be at the job she wants, if only somebody could find it and bring it to her.

Her expertise? She’s an “HR-minded recruiter.” She’s got 15 years of experience recruiting, but “she said she’s only landed two interviews out of hundreds of job applications.” No job offers.

Revealing on LinkedIn that you can’t do for yourself what you want a paycheck to do for an employer. Say what?!”

#Desperate to work

A young guy trying to break into cybersecurity thought he’d found a great alternative to actually pursuing jobs he wants. He added a popular “tag” to his LinkedIn profile: #OpenToWork. It didn’t work.

Then he found a better tag: #Desperate. He says that tag “blew up way bigger than I thought…[it] got about half a million views” and brought him over 1,600 followers. He’s applied to 4,500 jobs.

“But he didn’t hear from hiring managers.” He asks his LinkedIn network: “Why is it so hard to get a job?”

(The #Desperate tag seems quite popular. The WaPo reports that another job seeker “still displays it after two months, eight interviews and 500 applications.” She’s had no job offers.)

Honestly waiting to land a job

Then there’s the guy who says he’s going to lose his house if he doesn’t land a job within a month. He’s sharing his plight with his LinkedIn network as honestly as possible because he’s been “feeling invisible after hundreds of applications.” He feels that the more honest he is on his profile, the better. “I just need someone to see this that has an opening that can help me save my house.”

He’s gotten “at least 3,000 comments and messages” and two interviews because, he believes, he’s being so open and honest. But he’s gotten no job.

How much is that singing gorilla?

I’ll say what the WaPo article doesn’t bother to say.

Cut the crap, folks! The problem is that way too many job seekers have learned to avoid actually picking the right employers and actively pursuing jobs they can do to improve a company’s business. (How to do this is really not so mysterious.)

Social media sites have provided people with the company of millions of other job seekers who are “crafting” clever marketing ploys to get other social media users — and a plethora of digital go-fers — to find them a job. This is not networking. It’s wishful thinking. Read that WaPo article carefully. Not one of the clever job seekers in the story reported they found a job.

Maybe better social media tricks could get someone to bring you a new job. Or you could just hire a singing gorilla.

What tricks have you seen job seekers do to get someone else to find them a job? Have gorilla-like social media tactics really become a thing? Do any of the examples of job-hunting tactics described seem useful to you?

NOTE: The Washington Post is a subscription-based news outlet. I cannot guarantee my link to it will work.

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Passed over for promotion: Move-over-itis

Passed over for promotion: Move-over-itis

Question

The Technical Director quit and my manager was promoted to that position. I was promised that there would be room for promotion when I was hired, however I was just passed over for promotion. Someone else in the department has been promoted to be my manager.

I like my former manager (now the Director) and I would like to continue to work for him, and not work for this other “peer” who is now my new boss. Do you have any suggestions on how to handle this? Should I be direct with the new Director and say that I want to report to him, hint around at it, or keep my mouth shut? Should I read between the lines and start looking for another job?

Nick’s Reply

passed over for promotionAh, you’ve got move-over-itis. That’s when you’re told to move over because someone else is getting what you want. There’s no easy answer to this one. There are too many factors that you might not know about, and even more that I don’t know about. But move over need not mean game over.

Let me try and give you some things to consider; then you’ll have to decide how to proceed.

Passed over for promotion

Either (a) you didn’t get the job because they don’t think you can handle it (one problem), or (b) your new manager is more qualified than you are (a different problem).

Let’s pursue (a) first. Regarding the management position:

  1. Do you understand the management work that needs to be done? Are you sure? Or, do your bosses have reason to suspect you don’t?
  2. Are you able to demonstrate that you can do the work? Think about both the day-to-day functions of the job as well as the more strategic requirements. In what ways have you demonstrated your management skills? (Don’t say they didn’t ask you; they never will. It’s up to you.)
  3. Could you do the work the way the company wants it done? This relates to style, attitude, work ethic, philosophy, and your willingness to “enlist” as a member of a team. Would you be a manager who fits, or one who doesn’t quite?
  4. Could you do the work profitably for the company? That is, what would your efforts as a manager bring to the bottom line? Yep, I’m looking for an actual figure. A good manager understands costs and profitability. Your estimate might be way off, but you’ve got to be able to show that you can come up with a figure you can defend. Have you thought about that job in such detail?
  5. Finally, would the job be good for you? Would it “profit” your career and your wallet? Not all technical people are management material; and not all managers are great staff members.

You might want to talk to your old boss confidentially, and ask why you were passed over. It’s a bit of a risk; but so is keeping your mouth shut, right?

Without being defensive (or upset) try to discuss each of the questions above. Listen to your former boss’s assessment. This could help you get into a better position for the next promotion opportunity.

Try again for a promotion?

Let’s go to (b). If the new manager is better at the work than you would be, the case is closed. But if you really want a management job down the road, a new case opens, and I think you really need to talk to the powers that be.

Don’t go crying sour grapes; it’s too late for that particular job. But it’s time to find out what they’re looking for in a manager. And it’s a good time to make it clear that you want management. You must be ready to justify yourself: use a business plan.

Again, your old boss could be your best ally if you approach him in a candid but professional way. It sounds like you have a good relationship with him. I’d bring it up over a casual lunch off-site. Don’t complain — learn. Let him be a dutch uncle. Ask for advice, not explanations. Then listen.

Move over yourself

Move-over-itis leaves you terribly itchy to do something. I get that. But you should consider your options carefully.

You’ve been passed over for promotion, so maybe you should move over. Your idea of seeking a job with your old manager may be a good solution. It could get you into a new domain with fresh responsibilities and with a new opportunity to demonstrate your value to the company. And, it may get you away from the new manager, whom you don’t seem to like working for. (Is that your competitive nature talking, or your disappointment, or is the manager really not worth working for?)

As you note, the final option is to start looking for another employer. In this case, I suggest you honestly assess what happened at this company. Don’t move on to a repeat experience.

All these questions, eh? I hope one or more of them lead you toward your goal (or toward a new goal).

What’s your experience with promotions? Have you ever been “bumped” by another employee who got the job instead? Is being passed over a good enough reason to move on? Is getting promoted a matter of “who you know” or is it about abilities?

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How do I find the hiring manager who needs me?

How do I find the hiring manager who needs me?

Question

I’ve begun an intense job search, but now I’m keeping in mind your helpful hints, including from your books. I’ve found some online resources that have given me a great start at identifying companies in particular regions and industries that meet my requirements. I’ve also been able to find the names of principals in these companies. Now what? Any hints or suggestions as to methods to find that hiring manager within the organization that has those problems I’ll be able to solve?

I like to be prepared before I begin making the calls and “networking.” I don’t want to risk losing potential sources and contacts by saying the wrong things. You have indicated that the key to a successful search is to contact the person who you would work for within the organization, develop a presentation of how you can help and/or resolve particular issues, and of course make yourself available for hire. I’m sure many would like to read your helpful hints in this regard.

Nick’s Reply

hiring managerThe manager that needs to hire you is a manager whose problems you can solve, and whose work you can get done. You can’t accomplish this selection unless, of course, you know what those challenges are. And this is what dooms most “job searches,” because job seekers don’t do enough to really understand what a hiring manager needs. (It’s not in the job description.) Instead, they throw their resume at a job posting and wait for the manager, or, worse, for HR to figure it out. And most managers and most HR folks suck at figuring out whether you can do the job. (They’re too busy stirring the ATS and AI kool-aid.)

The only path to the right hiring manager is via people the manager works with.

That is, the right approach involves starting with people other than the manager. It helps to triangulate. In the course of gathering useful information about the organization, you will also start to learn who the key managers are and what they really need.

Circle around the hiring manager

  • Talk to people who know and work for managers who may be relevant to your job search.

These include employees, vendors, customers, consultants and a raft of others. This helps you establish a kind of network or organization chart. It also helps you develop the work topics you can discuss with the manager you ultimately define as your target. Conversations with people on a manager’s or job’s periphery will help you come up with these topics.

Identify issues and problems

  • Read industry journals to find out what are the key problems the entire industry is grappling with.

Then drill down: study articles in these journals and in the popular business press about the specific company. Every company has aches and pains. You cannot help if you don’t know the issues and problems a company is struggling with, but that’s how you get your foot in the door.

Get help, get names

  • Call the reporters who wrote the articles you read.

Ask them who they interviewed during their research. (For every page of an article, reporters typically have pages of research and interviews.) If you ask gently and politely, they may share their opinions of the industry and company, and about what particular issues and challenges the company faces. You can gather lots of useful info this way, while your competition approaches jobs blindly, grasping at job postings that tell them nothing useful.

Your goal is to get the names of people who work at the company, or who know the company and the hiring manager.

Ask for advice, not for a job

  • Call these people.

Explain that you are interested in their industry and in their company. Ask intelligent questions based on what you’ve read. Do not ask for a job or job lead.

Instead, ask them what advice they’d give someone who was considering working in their industry, and perhaps for their company.

As you follow up with the people whose names you’ve gathered, you will get closer to a particular hiring manager’s inner circle. When you’re talking to people who work for that manager, you’re getting the information you really need (and a possible introduction).

Get ready to talk with the hiring manager

It’s up to you to formulate an idea of what problems a company and a manager a facing. Then you must put together a simple plan that will enable you to show a manager how you can contribute to the bottom line. Please see Stand Out: How to be the profitable hire.

You know you have the right hiring manager when the two of you can discuss in detail and agree on what the manager needs from you, and when you demonstrate you can do it.

I hope this gets you going in the right direction. The point is to offer a company something they need, rather than to get in line and ask for a job. Your research on a company’s problems and challenges will lead you naturally to the right managers. But I think you’ve already got that idea. You’re ready to start trying some of these methods. Don’t worry about making a few mistakes. This takes practice.

Best wishes, and thanks for your kind words.

Are you successful at getting to the right hiring manager? How do you avoid obstacles?

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LinkedIn’s new AI hiring assistant is not a smart as Mark Cuban’s dog

LinkedIn’s new AI hiring assistant is not a smart as Mark Cuban’s dog

Question

I’d love to hear your take on LinkedIn’s new AI (Artificial Intelligence) assistant for recruiting and hiring.

Nick’s Reply

AI HiringThey call it Artificial for a reason.

And I’ll let Mark Cuban back me up. Asked in a Wired interview about how AI is being used in screening job applicants and changing hiring, Cuban responded, “I think smart puppies are smarter than AI is today or in the near future…and I don’t think that’s going to change for a long time.” Pressed about how long, he said, “Ten years. Because wisdom doesn’t come with text.”

It seems Cuban heard the pitch about AI in human resources (HR), steepled his fingers and said, “I’m out.” If you want a blow-by-blow account of why AI in HR is a scandal that corporate America is carefully ignoring, read investigative journalist Hilke Schellmann’s stunning book, The Algorithm: How AI decides who gets hired, monitored, promoted and fired and why we need to fight back now.

GitHub eats LinkedIn’s breakfast

AI in the service of HR is so pitifully impotent that multi-million-dollar systems to automate recruiting and hiring are easily neutered by free code any job seeker can find on Microsoft’s Github.

Jason Koebler, cofounder of 404 Media, reports that, using Auto_Jobs_Applier_AIHawk he “applied for 17 jobs in an hour on LinkedIn.” Chewing automatically through one job posting after another while Koebler eats his breakfast, AIHawk enters his biographical information and creates custom resumes and cover letters for 2,843 jobs and submits them.

LinkedIn’s AI Hiring Assistant: It’s all in the family

There’s no need to agonize over how to engage the uber-automation of recruiting that drives job seekers to depression and despair. Koebler reports that AIHawk “is actively being used by thousands of people to use AI to automatically apply for jobs on LinkedIn at scale.”

This by itself is all you should need to know to avoid any kind of AI-based recruiting campaign on LinkedIn (or anywhere else) no matter what the company or job is. Code jockeys smarter than you have already exploited the AI’s pathetically fatal weaknesses.

Microsoft, which owns both LinkedIn and GitHub, just announced it has entered the AI agent race with LinkedIn Hiring Assistant — thereby pitting two of its businesses against one another. It’s “all in the family.”

My take is, Microsoft is promoting mutually assured destruction by triggering a ludicrous and very costly escalation of “HR technology” that, as Mark Cuban puts it, isn’t the equal of a smart puppy. For a few years, HR had the upper hand. It deployed the equivalent of an AI dog with a note in its mouth to “recruit.”

But once the code jockeys that live on GitHub figured it out, they sent their own dog with a note in its mouth to meet HR.

“A growing AI battle”: One HR consultant’s fantasy

Josh Bersin, a long-time apologist for HR’s shameless misapplications of technology to “people management,” gleefully eggs on the AI robo-dogs while they tear each other into millions of little digital pieces:

“There is now a growing AI battle between recruiter and candidates. As AI helps recruiters source and screen candidates, the candidates are using AI to ‘power-up’ their resumes. One of our clients told me that almost all their job applicants now submit resumes that look eerily similar to job descriptions. Why? Job candidates are using AI also!

“This means is that tools like LinkedIn Hiring Assistant are more essential than ever. As job seekers tweak their identity and even use AI interview assessments to game interviews, HR has to beef up its tools to better differentiate candidates.”

Translation:

Guys like Bersin make more money when HR and job seekers are encouraged to throw bigger and bigger digital dogs into a fray that no one wins except HR tech firms and HR consultants. (See New Recruiting: Let’s just hire ChatGPT)

Do we really need Mark Cuban to explain that his puppy is smarter than HR’s AI — and will be for at least another 10 years? Does HR really need pundits like Bersin to egg them on to keep spending billions on AI that is, well, Artificial?

Mark Cuban’s puppy

So, what do I think of LinkedIn’s AI Hiring Assistant? I think it’s just more BLAH BLAH BLAH. You’re better off being interviewed by Cuban’s dog.

Corporate boards of directors would do well to take a look at what HR is blowing their company’s money on. If that billion-dollar HR technology worked, code jockeys on GitHub wouldn’t be nuking it in their spare time. It doesn’t help to tell HR and job seekers that they each need to “beef up” their “AI tools” so they can really fake each other out.

Some advice to job seekers: While it may seem cool to “beat the AI” with more AI, consider that this AI war does nothing to get you the insider’s edge on getting hired for the right job at the right company. The notes in those robo-dogs’ mouths are…blank. Go around the barking dogs and learn to talk shop with people who do the work you want to do at the companies where you want to do it. That’s where jobs come from.

Advice to employers: Learn to recruit. That means get off your duff and go out to meet the people that make your industry go ‘round. That’s where talent comes from.

The Intelligence in LinkedIn’s AI Hiring Assistant is Artificial, so can we just make things simple and call it what it is — LinkedIn’s Stupid Hiring Assistant? The only real intelligence I see in this cockup is Mark Cuban’s puppy.

What’s your experience been with AI in your job search? Have you tried AI tools for job seekers? Is your puppy smarter than LinkedIn?

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How can I get a job 3,000 miles away?

How can I get a job 3,000 miles away?

Question

I am currently working in the San Francisco Bay Area but want to move to the Philadelphia area (where I was born and raised), but responding to job ads and sending resumes just doesn’t seem to be doing it for me. So, what in your opinion is the best, quickest way to search for a job 3,000 miles away?

Nick’s Reply

get a jobCut the distance down. Go to Philadelphia.

To get a job, pick specific companies

I would select a handful of companies in Philly; companies you would love to work for. Do not use job postings to do this. Pick out your own targets. (See How do I know what jobs I want?)

Research these companies in depth. Find out who’s in charge of the department you’d want to work in. Learn about each company’s problems and the challenges they face. Talk to their vendors. Talk to their customers. (Call their sales reps — sales people love to talk.) Talk to the associations they belong to. Find and study the pertinent industry journals. Learn enough so that you can describe exactly how you could contribute to a company’s bottom line — and be ready to tell it to the boss.

Make it up-close and personal

This isn’t easy — but what good job is easy? Effective job hunting is not very different from tackling a major project in the job you’re doing right now, so use the same common sense and business skills you use every day. Take control and talk directly with the right people. Make it personal.

Once you’ve identified the right managers and prepared something to discuss with them, call them.

Explain that you’re going to be in Philadelphia on business (you will be, if you use this approach!), that you just read about them in XYZ publication, and that you’d like to stop by briefly to learn more about their operation because you may be considering a job change soon.

Offer something: tell them that you have some ideas about how to [fill in the blank]. Ask for advice: who would they recommend that you talk to? Remember: you’re discussing this with your prospective boss, except they don’t know that yet. (See Get In The Door – way ahead of your competition.)

Make the investment

If you can schedule three or more such casual visits, you should consider making the investment in the trip. Do not ask any of these companies if they’d pick up the tab. That will turn them right off, because then HR has to be dragged into the picture, and your proposed casual meetings — not  job interviews! — are likely to get cancelled. The point is to go around the system by engaging a manager in a discussion about their work and business — in other words, get a job without applying for a job.

Or, attend an industry event in your target city

An Ask The Headhunter subscriber shared how he pulled off a move from Connecticut to Austin, Texas by attending — on his own dime — two professional events in Austin.

Here is the breakdown of how I got this job. Prior to meeting you, I wouldn’t have done any of these things. They are all outside my comfort zone. You gave me the tools to get out there and do it. Thank you so much.

  • Attended an industry event in target city.
  • Introduced myself to founder of the event.
  • He introduced me to a local industry consultant.
  • Attended second industry event in target city and had in-depth conversation with industry consultant.
  • He introduced me to his friend, the president at the company where I eventually got an offer.

Go there

This is risky, and it will cost you something. But if you prepare properly before calling these managers, and if you have something valuable to offer them in your meetings, it can pay off handsomely. Remember: you must pursue companies you have selected carefully and with purpose. Before calling a manager, know their business. Finally, have something valuable to offer in your meetings.

You’re right: job hunting from 3,000 miles isn’t easy. But the approach that’s necessary quickly reveals the weakness of most job hunting methods: they are impersonal. Resumes and online job postings won’t cut it. You must get close to the people you want to work for — both physically and in terms of your knowledge about their business.

How would you attempt to get a job thousands of miles away? Have you ever pulled this off? What’s the best way this long-distance job seeker could optimize chances of success?

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How to answer “What’s your salary expectation?”

How to answer “What’s your salary expectation?”

Question

We all know the question, “What’s your salary expectation?” Recently I was talking to a very nice recruiter who asked this question on our first call. I told him I’m looking for $X. The recruiter then spoke to the company about me, and the company basically said, “We can’t offer $X base pay but we can offer her a lower base $Y, and then offer $Z bonus on top.” So my question is, isn’t it unusual to be negotiating salary before I have interviewed? Does it then even leave room for negotiation at the offer stage, or will I be stuck with the numbers discussed? I have not come across this scenario before. I am just curious how you would advise to handle something like this in the future?

Nick’s Reply

salary expectationThere’s nothing wrong with everyone being on the same “money page” before investing a lot of time in interviews. Expressing your salary expectation as a range, rather than a specific number $X, is best. A range gives you room to maneuver later, while ensuring everyone is at least in the same ballpark.

But there’s more to it than just giving them a number or a range. You must give them tantalizing reasons to want to meet you so that you can justify why they should pay what you ask. You must also set the ground to justify possibly asking for more when it’s time to negotiate a job offer.

Here’s the logic and how to say it.

How to Say It

“I told you my salary expectation is $X [or in the range of $X and $X+$n]. The actual compensation I would seriously consider will depend on what the demands of the job are, and on the deliverables the company expects from me. So my compensation requirement could vary from $X depending on what’s required of me. If we’re in the right ballpark, I’m willing to invest time to discuss the job.

“So, please tell me ‘where it hurts.’ That is, what does the company need me to do, fix, accomplish, improve, deliver — and I’ll do my best to offer my outline of a business plan to do it. If the company isn’t satisfied with my plan, then they shouldn’t hire me. And if they don’t offer me enough money, then I won’t take the job. But as long as we’re in the ballpark, let’s roll up our sleeves and talk shop in an interview!”

Justify your salary expectation

What no employer (or recruiter) expects is that you’re going to offer to prove you’re worth what you want with a custom, but brief, business plan about the job. This will give you an edge over your competition, and in the salary negotiations that follow your interviews.

In other words, make the discussion about salary expectation a business proposition: “If I can deliver your desired outcomes, I’ll expect you to deliver my desired pay.”

Control the negotiations

Shape the above How to Say It suggestion to suit your own style. This is how you will leave the door open to negotiate after you learn the whole story about this job. If you can learn what they want — the expected deliverables, or “where it hurts” — then you can show you can do it. This can give you a lot of control in negotiations.

Please check this: Salary Negotiation: How much to ask for.

It’s also important to understand the anchoring effect, which upends the conventional wisdom that “whoever states a number first, loses.” When they ask how much you want, it will be to your advantage to know exactly how to state your desired salary.

I wish you the best!

How do you negotiate the money part of a job offer? Do you bring it up early, or do you avoid salary discussions until the offer stage? In your experience, how can discussions about salary cause a job-offer deal to “blow up”?

 

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