Question – Part 2
Last week [see Part 1] I tried a version of your advice to send a letter offering 10 minutes of my time to to a hiring manager. I also used advice from one of the commenters (Astoria Jim) about writing a first line that “hooks” the reader by discussing a big pain point. (Yes, you’d think this would be obvious to an award-winning writer but I’ve always stuck to the formal cover letter mode.) Using LinkedIn, I saw a promising job posting, identified the hiring manager and uncovered their e-mail address.
I researched the company, website, press releases, and, because the company is publicly traded, I read the transcript of the last earnings call. Like a good Boy Scout, I was prepared, finding one business issue (pain point) that would directly involve the hiring manager’s department (client communications).
The good news: it worked. I ended up talking with her for an hour.
The bad news: Every time I tried to steer the conversation toward the hiring manager’s current business pain (“what hurts?”) she responded, at length, with generalities about the company and the department. Finally, after 45 minutes, I had no idea what the specific duties of the job were, let alone any issues to solve.
So I asked, “What would you want your new hire to accomplish in the first six months in the position?” The goals were incredibly basic, things that are just a given at most communications jobs and should have been in place years ago. The big pain point I had found was nowhere on the manager’s radar.
Then I asked about the salary, which was $40,000 under what that position should be worth in that market, especially for a job that’s on-site 5 days a week. Now, this is a very big, international hospitality company, millions of clients, and the job was the No. 2 person running the day-to-day functions of several digital client verticals. At that salary, it’s more likely a glorified administrative assistant with added uncompensated responsibilities.
So, not the outcome I hoped for but, on the other hand, I now know that your letter technique works, and I’ve figured it how to pull it off in a way that reflects my strengths and personality.
So, thanks for the great advice. It’s the most movement I’ve had in my job hunt in years!
Nick’s Reply
[Read Part 1]
Nice work! You’ve discovered that this method for getting the meeting works — but we can’t control whether the manager is adept at interviewing or at their job!
Find a pain point
Sometimes these methods help you stand out and get an offer. Sometimes they elicit information no other candidate will ever get from the employer. In this case, by trying to focus on what the manager needed you to deliver (a pain point you could help with), you learned (a) this is what I call a broken job and (b) the pay makes no sense given the description of the job.
Sounds like maybe you’ve dodged a bullet. That counts as success, too!
I’m glad you’ve mastered this new approach of reaching out directly to the hiring manager with an offer to explain how you can help, instead of sending a mere cover letter. If anything I said was helpful, I’m glad, and you’re welcome! Thanks for sharing your story!
How would you summarize what this reader did differently to get in the door? Do you have examples of a pain point you’ve used to get a manager’s attention? How did you identify a pain point?
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I researched the company, website, press releases, and, because the company is publicly traded, I read the transcript of the last earnings call. Like a good Boy Scout, I was prepared, finding one business issue (pain point) that would directly involve the hiring manager’s department (client communications).
You’re surprised your contacts don’t want to get involved when you ask for a professional introduction. You’d think you were asking them for an introduction to their daughter for a date! I have no data to back it up, but I believe people are loathe to help if they think it might backfire on them in any way. I see this again and again. That’s why I think it’s critical to avoid networking for introductions and instead shift to talking shop.
HR people play some dangerous games that hurt job applicants (and new hires). I’m sorry you’re a victim, while the VP and HR person walked away unscathed.
We’ve discussed ghosting before more than once (
Ok, I’ll take the bait. I’m glad you agree that a huge blast of resumes is not likely to return anything but intense frustration! So let’s do that exercise. What should someone pay to get a $120,000 job?
I think I’d start by suggesting she learn how headhunters operate, simply because if our methods don’t work, we don’t eat. Most headhunters work on contingency: we get paid a fee only when we actually fill a job, and we get repeat assignments only if we make good placements – new hires that succeed.


You’re dealing with a smart CEO. He sounds open to discussing what kind of terms (other than salary) you’re going to be happy with.
All of the major financial services companies that I am looking at possibly working for have these large recruitment fairs, and almost none of them are coming to my school. (I go to a small private liberal arts college.) What am I to do?
The holy grail of the employment industry is the passive job hunter. That’s the rare candidate everyone wants to hire.