Question
Are there any statistics about the success rates of the major job boards? Thanks much.
Nick’s Reply
I’ve written about the success rates of job boards many times over the years, but it’s a question that very few people ever ask. And I’ll tell you why people don’t ask. It’s because job boards including LinkedIn actually suck so badly at filling jobs that they don’t want to talk about it. All their marketing avoids it and misdirects you with platitudes.
The job boards design their marketing carefully to imply a high-powered machine driven by AI. What they’re delivering is a ride to nowhere. The rusty euphemisms for “success rates” must have cost these firms some huge marketing salaries!
- “The most used job board!”
- “Highest user engagement!”
- “AI-driven job matching technology!”
- “Used by 83% of job seekers!”
- “We connect over 2.8 million businesses with job seekers!”
Any business that can’t proudly show you it can actually accomplish what you’re paying it to do — at least most of the time — is hiding a big problem.
Here’s what a recent an AI chatbot (CoPilot) reported in response to my query (I added the underlines, italics indicate the chatbox is talking.):
“Are there any statistics about the success rates of the major job boards?”
Yes, there are some interesting statistics about the success rates of major job boards. Here are a few key points:
- LinkedIn is the most used job search engine, with 40% of job seekers saying it’s their primary tool.
- Indeed and Glassdoor are also popular, with 83% of job seekers using online job boards in general.
It’s “their primary tool” and 83% of job seekers use job boards. But how many get jobs that way? (I don’t think the boards work any better today than they did 15 years ago, when employers cited leading job board CareerBuilder as their source of hires 5.3% of the time.)
I followed up with this gripe to the chatbot (I’ve underlined the deepest B.S.):
“But those are not success rates.”
You’re right, I apologize for the confusion. Success rates for job boards can be a bit harder to pin down, but here are some insights:
- LinkedIn: Known for its high success rate, LinkedIn reports that 80% of employers find their hires through the platform.
- Indeed: While specific success rates aren’t always published, Indeed is widely used and trusted by both job seekers and employers.
- Glassdoor: Similar to Indeed, Glassdoor is a popular choice, and its success rate is often tied to the quality of company reviews and salary transparency.
- ZipRecruiter: Uses Al technology to match job seekers with employers, which can improve the success rate of finding the right candidate.
Let’s review the marketing drek the chatbot turned up.
“…Known for its high success rate”? This sounds like Donald Trump citing “everyone knows” to substantiate a patently ridiculous claim. And 80% of employers find hires via LinkedIn? That could mean 800 of 1,000 employers each find one hire per year. Is that success or doubletalk?
“…widely used and trusted…” Evidence? Well, blame the chatbot, which might not distinguish marketing-ese from facts.
“…a popular choice…success rate is often tied to the quality of company reviews…” Really?
“…AI technology… can improve the success rate of finding the right candidate.” Just quote us the success rate if it’s true. But it’s not, is it?
I tried asking another way, in an effort to be fair to any job board that might actually be playing the game transparently:
“Does any job board report how many jobs it fills?”
Some job boards and recruitment platforms do report metrics related to job fill rates, but it’s not very common. For example, platforms like LinkedIn and Oracle’s recruitment tools provide various recruiting metrics, including vacancy fill rates and time to fill analysis. These metrics help organizations measure the effectiveness of their recruitment efforts.
However, not all job boards publicly share this information, as it can vary based on their business model and the services they offer.
Lots of marketing blabber — but nothing about hiring success rates. So I decided to give the big boys a chance. My next four queries asked the same question about each of four major job boards:
“How many jobs does [Indeed, LinkedIn, ZipRecruiter, Glassdoor] fill?”
The responses:
- Indeed doesn’t publicly disclose the exact number of jobs it fills annually. However, it does provide various recruiting metrics and insights for employers, such as vacancy fill rates and time to fill analysis. These metrics help organizations measure the effectiveness of their recruitment efforts on the platform.
- LinkedIn doesn’t publicly disclose the exact number of jobs it fills annually. However, it does provide various recruiting metrics and insights for employers, such as vacancy fill rates and time to fill analysis. LinkedIn’s Hiring Insights reports offer valuable data and trends to help optimize job postings and recruitment efforts.
- ZipRecruiter doesn’t publicly disclose the exact number of jobs it fills annually. However, it does provide some impressive statistics about its effectiveness. For example, 80% of employers who post a job on ZipRecruiter get a quality candidate within the first day. Additionally, ZipRecruiter’s Al-driven matching technology helps connect over 2.8 million businesses with job seekers.
- Glassdoor doesn’t publicly disclose the exact number of jobs it fills annually. However, it does provide various recruiting metrics and insights for employers, such as vacancy fill rates and time to fill analysis. These metrics help organizations measure the effectiveness of their recruitment efforts on the platform.
My favorite bullshit line is ZipRecruiter’s claim that 80% of employers get a quality candidate within the first day of posting a job. Do you think any HR executive that dumped millions of dollars into ZipRecruiter asked about how often it actually fills jobs? But 80% sure sounds good, doesn’t it?
We’re not saying
The highlight, of course, is that these companies have one thing in common: They don’t publicly disclose the number of jobs they fill annually.
They’re part of a highly competitive $11.5 billion online recruiting technology market. Do you have to hire a genius to help you surmise that the boards suck at filling jobs — and that’s why they don’t disclose the most critical number a customer needs to know?
It seems they devote their marketing budgets to making sure you don’t think to ask whether their products actually deliver hires! Your question is so unusual because people don’t dare ask it anymore.
Seeking further illumination (maybe I’m just blind to the wonders of job boards), I looked for other statistics about job boards. You’ve got to read Martin Lunendonk’s 65 Job Search Statistics for 2025. Useful information. Not one word about how well the boards actually work! My favorite items? “80% of jobs are filled through networking.” And “75% of resumes are rejected by applicant tracking systems (ATS).”
My standing challenge to the job boards
Here’s something I’ve never understood. All the boards started out with venture funding. Did any of those venture folks ever ask for audited outcomes analyses of a board’s performance in delivering jobs? We know VC’s want profits — but come on, folks! Don’t you look like horse’s asses when the truth drops like dung on the customers?
Over the past 20 years I’ve given the job boards — individually and collectively — a standing challenge: Disclose your audited success rates. How many jobs do you fill? How many people do you put into jobs?
Nothing doing — no answers. (For an article I was producing for PBS NewsHour, CareerBuilder once told me it fills 57% of all jobs — but declined to show me any data.) Some wags have tried to convince me “it’s not possible to track that information.“ Web analytics software can tell which side of my nose I’m scratching while I’m on my favorite websites. It knows where I am on the web, where I was 10 minutes ago and how much I spend on socks. “HR Technology” can conduct interviews over video and judge your personality by tracking your “micro expressions” and your eye movements.
Gimme a break!
The reason we know job boards suck
The reason we know job boards suck is that none of them will produce their audited success rates in filling jobs. They won’t disclose the metrics because, well, they suck.
Let’s add a challenge to HR executives — maybe one that ought to come from their board of directors: Prove to us this stuff works! Where are the hiring metrics you use to assess the job boards and ATSes you use?
Don’t agree with me? If you run a job board, skip the euphemisms and distractions and show us your audited success rate metrics and data.
Or go kiss an AI chatbot.
How do you know job boards suck? What do you want to say to the folks who run the major job boards? What could they do to make you believe they’re worth using? What’s your success rate been when using job boards to hire or to get hired?
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