In the June 11, 2013 Ask The Headhunter Newsletter, a job hunter wants a resume template:
I need a template for a two-page resume that will help me get in the door at a company I want to approach. Can you help?
Resumes are a weak, passive way to get in the door (or to represent yourself). Using a template or any kind of boilerplate to demonstrate your value to a company is the worst thing you can do to yourself when job hunting.
But you asked, so if you insist on distracting yourself with resumes, I’m going to offer you my suggestions. If you’re going to use a resume, here are two things to think about. Understanding these points might help you see the distinction between the resume itself, and what’s behind a truly effective resume. (In the end, this distinction should reveal to you why you don’t really need a resume.)
First, have a substantive discussion with the person you plan to give your resume to. That is, the manager must already know you and you must know the specific needs of the manager. So, the person you give the resume to should be the hiring authority in the company you want to work for — not someone in HR and not some unknown contact. Your initial personal contact with the manager prepares you to produce a relevant resume. (Does that sound backwards? It’s not. Read on.)
Tailor to fit.
Second, the resume should accomplish one thing: Show how you’re going to solve that manager’s problems. That’s a tall order. (I’ll bet you’ve never seen a resume that does that. Few managers have, either. That’s why most of the hires they make come from truly substantive personal contacts.)
The resume needs to be tailored to the specific employer and job. That’s why job hunting isn’t easy — and it’s why you need contact with the employer first. Obviously, we’re no longer talking about resumes as a “marketing tool” but as a tool to prove you can do a specific job. This essentially voids your question and puts us into a different ball game. I never said I’d support the mindless use of a resume; just that I’d give you my suggestions.
Tailor to fit exactly.
When you write the resume, sit down and describe as best you can how you’re going to help that specific employer, and do your best to provide proof that you can pull it off. That’s hard to do in writing. There is no boilerplate (or template) that’s good enough, because every person and every employer and every job is unique. Writing such a resume is hard work, and there’s no way around it. If it were easy, every resume would produce an interview, but we know that doesn’t happen. (Have I talked you out of it yet? Maybe I’ve talked you into a whole new way of looking at job hunting without resumes.)
A resume can’t answer questions (especially if it’s muffled under the weight of 5,000 other resumes sitting on top of it). And a smart manager will be full of questions. This is why I don’t like resumes as a job hunting tool. (See The truth about resumes.) I’d rather go straight to the hiring manager and have a talk with him — but only after I’ve done my research so I can demonstrate how I’m going to bring profit to his bottom line.
The magic words are not in a resume.
How does anyone get to that manager? Well, it’s sort of a Zen thing. You can’t approach the manager until you have something useful to say to him. Heck, you don’t even know who he is. So do all the necessary homework. Talk to people who know the industry, the company, its business, the department, and other employees. Follow this trail to talk to people who know the manager. You’ll learn a lot. And that’s how you’ll identify and meet the manager, too — through people he knows. The big bonus: After all these dialogues, you’ll know a lot about the manager’s business, and you will actually have something to say that he will be eager to hear.
Where does a resume fit into that? Why waste your time trying to figure it out? Why submit a resume when the research you must do will put you in front of the hiring manager?
Get In The Door (way ahead of your competition) is one of my 9 new Fearless Job Hunting books. It’ll take you where no resume can and get you there in person.
Do you rely on a resume to get you in the door? Does it work? What do you think makes a hiring manager invite you for an interview?