Hey, guess what? The recession is creating a boom for “career resource sites” like HotJobs, Monster, Indeed and others. People are “flocking” to these web sites in record numbers.
No kiddin’, Dick Tracy. And desperate rats will gnaw off their own legs trying to escape pain.
eMarketer Digital Intelligence tells the story in a new report, Consumers Flock to Career Sites, but gets so excited about big-percentage traffic spikes that it doesn’t bother to ask, Do these career sites actually work?
The answer is, No. eMarketer does its clients and audience a disservice when it merely counts the rats. For the sad truth, turn to the CareerXroads 8th Annual Sources of Hire Survey. Go to page 19 and read the top paragraph. CareerXroads bears witness to all the gnawed-off legs. The big job boards don’t work.
But the media hungrily pick up the Job Board B.S. because there’s so much of it being delivered by “research firms” like eMarketer.
The big job boards remain and continue to be a waste of time and a national disgrace. But suckers are born every minute in Human Resources departments, and yes, Virginia, rats do indeed gnaw off their legs just as job hunters flock to the job boards without asking does this shit work?