The best recruiting campaign is a manager that calls you on the phone, tells you he loves your work, and invites you to lunch to talk about working together to make more money making better products. In other words, the employer isn’t scavenging. He did his homework and knows what he wants: you.
All other recruiting campaigns suck. But this one, by game maker Kixeye, sucks less.
Kixeye slams competitor Zynga hard, after poaching some of Zynga’s key people. There’s no word about what Zynga’s recruiting response is. Maybe it could poach from its key partner, Facebook, whose employees are bailing anyway since restrictions have been lifted on employees dumping FB stock. Which is now priced so low you could line your Farmville pigpens with it. How low can you go?
Or Zynga could just change its business model and try to make money. Or it could create a new game altogether: Facebook Deathwatch. Earn tokens by adopting Facebook code jockeys and creating keywords for their resumes. Hey: That’s a recruiting app!
What most companies do to fill jobs is not recruiting. It’s advertising. And advertising is a stupid HR trick that raises operating costs by soliciting resumes they don’t have time to process. Which leads to cries of “Skills Shortage!” because turning on the fat-gauge sewer spigot is no way to get a meal.
I wonder what it’s costing Kixeye to sort through all the drek they’ve getting in response to this ad. Who cares. That kid CEO is a hoot.