I don’t use this blog to crow about what I do, but something interesting has dawned on me and, well, I wanna crow about it.
Am I the only headhunter on Google?
Before you roll your eyes and chuckle at that… Google “headhunter”. The top 10 results include Ask The Headhunter (that’s me)… and no other headhunter.
In fact, there’s not even a headhunting firm listed. Just directories, job listings, and sometimes a big job board like CareerBuilder. (Since when is CareerBuilder a headhunting firm?)
I’m certainly not the biggest or baddest or most successful headhunter in the world. Other headhunters make more money than I do. They certainly have bigger advertising and public relations budgets than me — I know because mine are zero. (I imagine CareerBuilder spends a lot of money on SEO — search engine optimization — to get itself in the top 10 search results for headhunter even when it’s not a headhunter. I don’t spend a dime on SEO.)
So, why is it that I turn up high in the Google results?
Google ranks web sites based on the extent to which they are referenced by other relevant websites. What does that mean to people who search for headhunter on Google?
To start with, people look for headhunters because they want job hunting help. But since headhunters fill only a tiny fraction of jobs, you’re not very likely to ever have any contact with a credible headhunter. As far as Google goes, I’m it. And I’m very up front about the statistics. In fact, I’ll tell you outright that I’m not going to read your resume or place you in a job. I don’t use Ask The Headhunter to recruit or to solicit headhunting business. So what does it mean when someone finds me when they Google headhunter?
It means a lot of other busy, relevant websites think you’ll learn something about job hunting and hiring by going to Ask The Headhunter. It means there is one headhunter by name out there who will tell you how to use a headhunter’s methods yourself. And that’s all I offer or promise. Many Ask The Headhunter readers get that and they’re willing to do the hard work to apply the very basic methods that we discuss on the website and in this blog.
And that’s kept me doing this for almost 15 years: the fact that you get it. And there’s no question that I’m tickled to be the only headhunter in Google’s top 10. I’m very grateful that lots of other highly-ranked websites link to Ask The Headhunter. I just had to crow.