||Put A Free Sample
In Your Resume
By Nick Corcodilos
Your resume probably includes one kind of information:
historical data that tells an employer who you are, where you came from, and what you did.
It may also list skills that may or may not be transferable to a new job. None of this
information tells an employer what you can do for him. The resume leaves it up to the
employer to figure that out for himself. That's no way to market yourself. But that's all
the information 99% of resumes contain. That's why most resumes get no response from an
Give before you expect to receive.
It's an old marketing adage that says, give the customer a sample of your product before
you expect him to buy from you. That gets the prospective customer hooked. It gives him or
her a reason to want more. It also accomplishes the critical goal of proving to your
customer how good your product is.
Do the same with your resume. Give the prospective
employer a free sample of what you can do for him. This will get the employer's
attention, and it will distinguish you as a job hunter whose goal is to do the job for the
employer, rather than just to get a job.
What can you offer?
How do you put a free sample of the benefits you offer an employer into your resume?
First, you have to clearly understand what makes your
work and abilities valuable to companies in your field. Don't just think about your
skills. Think about how you have used your skills to help an employer succeed and be more
profitable. But don't put that on your resume; that's just more historical stuff. Just
because you helped your last employer is no proof that you can help me...
popular article has been revised and
expanded into a full section of Nick's new book, the How
Can I Change Careers? Answer Kit.
click for more information and
to view samples from the book, and to learn how to change
careers successfully using the methods described throughout
Ask The Headhunter.
includes a crib sheet
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