Is my MBA degree hurting me?

On July 22, 2016

Quick Question

How do I overcome, on a resume or in an interview, the fact that my MBA is from the University of Phoenix? I graduated in 2006. UoP has received so much bad press that I’m concerned my education will not be taken seriously, and that it might be a detriment to my career advancement. Thank you for your advice.

Nick’s Quick Advice

What’s happened with UoP is unfortunate, but don’t let it get in your way.

It seems that MBA degrees have the most impact on hiring decisions when they come from big-name schools. Otherwise, they don’t seem to mean a lot “out of the box.” (That is, on your resume.) Of course, if you learned something while getting the MBA (like finance) that’s necessary for a job you want, then it may make a difference. I’m not knocking MBA degrees.

Putting UoP’s reputation aside, I think what matters more than any kind of degree is personal referrals and recommendations. That’s what gets you in the door. There is nothing like a personal, professional endorsement. Employers consistently say that’s the biggest factor, aside from the applicant’s skills and experience.

Likewise, contrary to the marketing hype, your resume is not your “marketing piece,” nor will it get you in the door. Used by itself, all it does is force you into the Resume Grinder where an algorithm will sort you among millions of your competitors.

Personal referrals are a much more powerful alternative.

You can’t change the name of the school on your MBA. But you can do a lot to leverage good referrals. For advice on how to do that, see Please stop networking.

There’s lots more advice on this topic in Fearless Job Hunting, Book 3: Get in The Door (way ahead of your competition). See especially the sections titled:

  • “It’s the people, Stupid” pp. 5-8 (No, you’re not stupid, but this article will show you how people act stupidly when they don’t focus on  personal referrals.)
  • “Drop the ads and pick up the phone” pp. 9-11

Most important, to learn how to turn references into referrals, see:

  • “Don’t provide references — launch them” pp. 23-25

Don’t worry about your MBA. Just get to work on personal referrals. And be careful about where you buy your education!

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How to tease a job interview out of a manager

On November 3, 2014

In the November 4, 2014 Ask The Headhunter Newsletter, a job seeker’s mail to a hiring manager winds up routed to HR:

Question

What if the hiring manager forces you to deal with the personnel department?

My friend’s mom works at the company where I want to work. She came through with the name of the hiring manager for the job I want. I’ve learned from your articles that it’s best to go straight to the manager. So, I wrote a good letter demonstrating how the strong points of my background would make me the right person for the position and sent it to the manager. Now I find out the manager just passed it on to the recruiter for review!

So, what do you do when the hiring manager forces you through the recruiter?

Nick’s Reply

passing-along-the-resumeEvery time I hear that someone had a friend “get me a manager’s name” I want to laugh uncontrollably.

You went to a lot of trouble to develop a good inside contact, but then you squandered it. No offense, but I’ve got to say this: You’re acting like just another job candidate, and the manager is treating you that way.

When you get a personal referral to a hiring manager, you don’t write a letter. You use that referral to establish a more personal level of contact.

(For an example, see How to get the hiring manager’s attention.)

You would have gotten the most mileage out of this by having your friend’s mother actually go talk to the manager. She should just poke her head in the manager’s door and make a clear referral:

How to Say It

“I heard you’re looking for someone to do XYZ, and I thought I might be able to help you out. There’s someone you should talk to who would be great at this job. His name is… Would you be interested in talking with him?”

This is a preemptive reference. If your friend’s mom isn’t willing to go the extra mile to help you, then you’re wasting your time and hers, too. To boost the mom’s willingness to help, first get your friend to introduce you to her mom. Make it personal.

Here’s the key to this approach: There is no resume. Offering the manager a resume — or even a letter — is the best way to make him ignore you. (And that’s exactly what happened.) If you ever want to recommend someone to a manager, tease the manager. You read that correctly. Tease. It’s what every advertisement does to make you want to try or buy a product. Make the manager crave an introduction.

If the manager is interested, what your friend’s mom says next is crucial.

How to Say It

“He’s being pursued by a couple of companies and you’d have to move quickly if you want to interview him. If you’d like, I’d be glad to invite him over for lunch in the cafeteria and you could drop by to meet him.”

This builds the tease to a higher level. It forces the manager to make a choice immediately. Does he want to meet an in-demand job seeker, or not? Does he want to beat his competitors to the punch, or not? This is how to Get past the guard.

One way or the other, you’ll know immediately. Inserting a letter or resume into this process merely drags it out. But you want a clear indication now about whether the manager is really interested. So, force the manager to take an action now. Having lunch is an action. Passing your resume on to HR is a cop-out for you, your friend’s mom, and the manager.

If your friend’s mom’s pitch works, and you get to talk to the manager, here’s how to get an in-person meeting.

How to Say It

“My name is John Jones. Ellen Smith suggested I give you a call, after she explained that you’re facing some challenges with doing X,Y,Z. I’ve put together a brief business plan. If you have a few minutes to meet, I’d like to show you how I could tackle those challenges and related problems you’re facing, to help make your business more successful.”

Reprinted from “Pest or manager’s dream?” (pp. 18-19) in the PDF book, Fearless Job Hunting, Book 3, Get in The Door (way ahead of your competition).

If the manager doesn’t invite you in after that, then anything else you do will be a waste of time because the manager simply doesn’t get it. In another section of the same book (“Drop the ads and pick up the phone,” pp. 9-11), a successful job seeker tells how she got an interview without providing a resume at all.

It’s very common for a manager to route all resumes to HR. Here you had a great inside contact, but you still relied on an impersonal approach that made it easy for the manager to ignore you. If your contact had gone a step further, you’d be talking directly to the manager (whether in the cafeteria or on the phone) while your competition wallowed in that stack of resumes on HR’s desk.

What should you do now? Ask your friend’s mother — do this yourself, not through your friend — to go tell the manager he’s going to miss out on a great candidate. “I suggest you call him directly yourself as soon as possible. He’s in demand and won’t be around by the time HR calls him. I’m not sure he’d even talk with HR at this point in his job search — I believe he’s got offers.”

Yes, this is assertive. It requires a strong referral, or the referral is worthless. (Most referrals, like the one you’re using, are weak.) In the meantime, move on to something else while you wait. But please: Do this differently next time. Don’t send letters or resumes. Call. Job seekers who rely on documents usually see those documents routed around while the assertive applicants are having interviews.

Of course, it could be that this particular manager just won’t talk to candidates until they go through HR. I’d think twice about working for such a manager. (See The manager’s #1 job.)

How do you get in the door? Have you learned the art of teasing managers, or do you let managers tease you by “passing your resume along to HR?”

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Who will lead you to your next job?

On July 15, 2013

In the July 16, 2013 Ask The Headhunter Newsletter, a reader asks what to do after getting screwed by a long-time employer:

After ten years, my sales performance at my company started topping the charts. The boss could not understand how I did it, but it was the personal attention I gave my customers. I did all I could to help them be more successful themselves. One day I brought on a big new client and closed a record-breaking deal worth millions. A few days later, my boss fired me. My confidence was shattered. I’ve been working the job postings but I’ve been out of work for months. Where do I go from here?

Nick’s Reply

Unless you did something unethical (or illegal) that you’re not telling me, my suspicion is that you got fired because your employer doesn’t want to pay the kinds of sales commissions you are earning. That’s silly — everyone’s making money and the customer is happy. But I’ve never been able to understand a company’s resentment against successful sales people.

screwedThis happened once to me. I took a sales management job under a very aggressive commission plan. The head of sales designed it, and I accepted it. It was so aggressive that there was no salary or draw. It turns out they never thought I’d make the plan work for me. I was making so much money (for them and for me) that they cancelled the plan. I quit.

If this is your story, I don’t know why it would shatter your confidence. I’d talk with a lawyer to determine what (if anything) you’re owed for closing the deal.

It’s not uncommon for sales companies to fire a top sales rep and turn big accounts over to junior salespeople who are paid far smaller commissions.

Here you’ve been in this particular business for ten years, and you’re desperately using job postings to find a job! Cut it out! You’re wasting your time. Use the ten years of excellent contacts you’ve got! (Please don’t say, “I don’t know anybody,” because you do!)

Sit down and make a list of your best customers — companies and specific people you’ve worked with at big companies and small ones. Review the quality of your relationships. Think also about what companies they do business with — their customers, vendors, consultants and other professionals. Make a list. (If you’re reading this and you don’t work in sales and you don’t have customers, then some of the other people you encounter through your work are potential employers and potential sources of referrals to a new job. Where do you think good headhunters find new clients and great candidates?)

Note: If you have Non-Compete or Non-Disclosure Agreements (NCA or NDA), make sure you don’t violate them. Talk with a lawyer. (Ouch. That’s twice I’ve recommended lawyers in one column! You don’t think lawyers can help? Read Employment Contracts: Everyone needs promise protection.) I think it’s worth at least an initial consultation to understand your position before you take action.

Your former customers are people who know you well and respect you. These are the kinds of references you can use. Call them. Don’t ask them for a job. Tell them you’re going to work only for a top-notch company — big or small — and you would value their advice. What companies do they respect? Which ones would they recommend to you?

What do you do when a friend refers you to a company? That’s when the fun starts — and that’s when you must get to work! Fearless Job Hunting Book 5: Get The Right Employer’s Full Attention delivers the obstacle-busting answers you need:

  • Don’t walk blind on the job hunt
  • How to make up for lack of required experience
  • Is this a Mickey Mouse operation?
  • Age discrimination or age anxiety?
  • How to deal with an undeserved nasty reference
  • Scuttlebutt: Get the truth about private companies
  • And more!

Overcome the daunting obstacles that stop other job hunters dead in their tracks!

You may find yourself referred to a competitor of your last employer. Or there may be a department in one of your old customer companies that’s dying to hire you. Or an old customer may have a customer who needs you.

Why waste time with the unknown? That’s what the job postings will get you. Focus on the people who already know you, and with whom you have good relationships and something in common.

The job market is not just job postings and want ads. It’s people. Focus on the ones who care about you because you have treated them well. They will help you if you let them.

Has anyone used this approach, whether in sales or any other line of work? I think it’s the best “insider” method for meeting your next boss!

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