Where’s the college course about getting a job?

In the August 22, 2017 Ask The Headhunter Newsletter, a reader who works in a college says students need more than academic education. They deserve career education.

Question

Colleges need to do more to teach students how to negotiate, how to dress for success, and other life skills.

I currently work at a community college. To say that the majority of the student body is under-served is putting it mildly. They need a lot of help, much more than we can provide, but we are there to try to help them succeed.

collegeA few years ago, one of the student workers at the library was selected (her name was randomly drawn) to keep the clothes and accessories the Student Success Center and a women’s organization purchased for her as part of a dress-for-success workshop. She also got to have her hair done, and learned how to do her makeup. She was so thrilled and grateful, because she couldn’t afford to go to Kohl’s and spend $350.00 on a few new (professional) outfits for herself.

The problem is that for some jobs (I’m thinking business, not nursing) you have to look like a million bucks even if you can’t afford a designer suit, shoes, and handbag just for the interview. She was 30 and admitted that she didn’t know what was appropriate for interviews and even where to begin. The workshop taught her about interviews, including how to dress for them, and she found the class helpful, as do most of our students.

Do you think part of the purpose of every college is to give people the skills to get better jobs? I think that includes more than academic knowledge and technical skills. Where’s the college course about how to get a job?

Nick’s Reply

New grads are generally very unprepared for the challenge of getting a job. While colleges vie for position in magazines that rank them on the salaries of new graduates, the same schools deliver woefully inadequate career education.

College education

I’m a big believer in education for its own sake. Nothing we learn is ever wasted. The main purpose of a college education is not to get you a job. But I’ve come to believe that there’s no excuse for any college not to prepare every student and graduate for employment.

College just costs too much for most students not to be able to recoup their (or their parents’) investment in education. Colleges have an obligation to address their graduates’ need to work.

The program you’ve described is a great example of how a school adds an important benefit to education. But it also highlights the fact that this young woman essentially won a lottery, because it’s clear not all students at your school get the important benefits she won.

The bigger issue, of course, is why all schools don’t deliver the necessary preparation to all their students.

Bring jobs into every course

My proposal to colleges and universities is this: Dedicate one class meeting in every course a student takes to how the subject matter relates to a profession, a career, and a job. (See Colleges fail How.) Bring in guest speakers to discuss and explore how a course topic applies to their work — or to tell how it has influenced their jobs or careers and how it has contributed to their success.

Sure, many such presentations could be a stretch. How does a course in early American literature play out for a salesperson? How does a financial manager benefit from a course in cognitive psychology?

The challenge is to invite these guests to tell their stories and to draw connections, some of which might be direct (how a course in physics affects an engineer’s job in designing circuits), and some of which might be tenuous (imagine a lawyer talking about how Art History has played into her work.)

The challenge to make these connections is the point. The purpose is to help students see the myriad and often unusual ways a college education contributes to success at work. The ensuing dialogue would give students an enormous head start in understanding the world of work and jobs.

It’s the people, Stupid

There’s another benefit from such guest presentations that I’m shocked colleges have not figured out already — and that students and their parents have not demanded.

If colleges incorporated my suggestion into their curricula, at the end of four years a student who takes the roughly 40 courses to earn 120 semester credits necessary for a degree will have met around 40 people who do 40 different jobs in 40 companies in an enormous number of industries.

It’s of course up to the student to ask these guests questions, to get to know them, to stay in touch with some — and to form mentoring relationships with at least a few.

When the time comes to apply and interview for jobs, every college senior will have a professional network the likes of which is unheard of today. (For more suggestions about how students can start networking effectively, see College Students: Start job search freshman year.)

Make it part of the job of all educators

Would this be such a difficult undertaking for any college? I’ve heard professors argue it’s not their job to relate a course to the world of work, and that they just don’t have the class time to waste on such curriculum content.

Then, whose job is it? (See Your college owes you a job.)

Preparing students for jobs is not a frivolous enterprise for colleges and universities. The ivory-tower cynics in education should consider that the more successful their alumni are and the more they earn, the better they’ll reflect their alma maters, and the more likely they will be to give back. (Where do you think all those guest speakers will come from?)

Being prepared for work and being well-educated go hand in hand.

What are your ideas for colleges to better prepare students for jobs? What incentives (or pressure) would encourage schools to deliver career education that pays off for everyone?

If you’re an educator, do you think my suggestion of an extra class meeting is nuts?

If you’re an employer, what level of readiness for work do you see in new grads? What are your suggestions for colleges?

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New Grads: How to get in the door without experience

In the April 16, 2013 Ask The Headhunter Newsletter, a parent asks how her son, a new college graduate, can get a job when he’s got no experience.  How can he get experience when he can’t get hired? He’s done internships and earned good credentials in school, but keeps losing out to other applicants. How can he get in the door for an interview without experience?

Nick’s Advice

It’s difficult to guess at the problem, partly because I don’t know what your son’s degree is in and what jobs he’s been applying for. But in general, he’s encountering the age discrimination problem: He’s too young!

hire-new-gradIronic, isn’t it? Either older workers are “too experienced” and “over-qualified,” or younger workers lack skills and experience. Here’s what has become very clear to me, and we’ve discussed this in other columns: Employers demand job applicants who have done the exact job before, and who will take less money to do it.

It makes me wonder what Human Resources departments mean by, “Our company offers exciting new opportunities!” — when they offer no new opportunities at all. Why would anyone aspire to a new job doing the exact same thing they’ve been doing for years already? Why would they take a salary cut to do the same old job? (Peter Cappelli at the Wharton School of Management has documented this in his short book, Why Good People Can’t Get Jobs.)

When you hear the CEO of a corporation proclaim, “People are our most important asset!” it seems what that really means is, “People are a depreciating commodity at our company — and you’re next in line, so take a salary cut to do the same work you did last year!”

Sorry to rant, but I get fed up with companies that pretend they’re offering careers when all they offer is the same old grind. But back to your son: What can he do?

Substitute personal recommendations for experience

New college grads do get jobs, so your son needs to reconsider “How to Start A Job Search.” (Few schools teach effective job hunting to their students.) He should also consider what is an acceptable substitute for experience and skills. I think the most compelling substitute is a personal referral for a job — from someone the employer trusts. This doesn’t mean your son will get hired because he knows someone. It means he may get hired because someone will vouch for his intelligence, for his work ethic, and for his ability to learn a new job quickly. Even a cold-blooded employer realizes it can hire talent at a lower cost if it starts with a new grad who shows promise.

“Promise” is the key, and the lynchpin is the personal referral.

Work backwards

Your son should carefully select the companies he’d like to work for, and then proceed “backwards.” Before applying for any job, figure out who he knows that knows someone at the company. This may require multiple steps — but it’s a time-honored way to get in the door for a first job. He will have to spend time talking with each person along the path, to make them comfortable that he’s worth their recommendation. After all, they’re putting their names on the line for an unknown entity. (Sorry, but a new grad is usually an unknown in the job market.)

Your son should:

  • Contact the alumni office of his school, and identify people who work at his target companies — and then contact them.
  • Talk with parents of former schoolmates — ask for their advice.
  • Ask former professors for introductions to people they know in business and industry.

Then keep talking. Trust is the coin of the realm, and your son must build it if he wants a referral.

Learn to talk shop to get help

In How Can I Change Careers? I offer some tips about “getting in the door” that are perfect for new grads. (After all, shifting from college to the work world is a career change, right?)

Don’t worry if you’re not good at introducing yourself or making cold calls. Write a little script and use it until the words start to come naturally. After a few calls, they will. For example,

“I’ve been considering a move into the widget industry and I want to learn more about it. What books or articles have you found helpful in your work?”

This phone call should have nothing to do with asking for a job. Make it a casual but intelligent discussion with an expert who can educate you. This is a great way to make insider contacts. I know it’s not easy to make such calls, but if you’re asking for advice and insight rather than a job, you’ll find that some people will talk to you for a few minutes. Some may take you under their wing. Why? Because people love to talk about their work with others who are interested. When you demonstrate your willingness to invest time and effort to learn about their business, you’re not likely to be shrugged off as another desperate job hunter.

In short, learn to talk shop!

One problem many new grads have is taking advice from people who might help them. Please see “How to Get Coached.” Don’t waste those new contacts!

We can all cry that this is unfair and that employers should hire more rationally. But there are 27 million people actively looking for work in the U.S. Employers seem to think the perfect worker will come along, so why take a chance? Employers do hire new grads. But with so many new grads looking for work, the personal referral makes a crucial difference.

Are you a new grad looking for a job? What’s standing in your way? What are you doing to overcome the obstacles? Got advice for new grads? Join us in the comments section below!

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