Edition #900: The single best interview question (and answer)

Edition #900: The single best interview question (and answer)

Ask The Headhunter online began publication a long time ago. The newsletter launched soon after. This Q&A column marks the 900th edition of the newsletter — that’s 900 weeks of free advice inspired by the best questions asked by the Ask The Headhunter community. To mark the occasion, I’m reprinting a column from 2003 about the best interview question ever. It has withstood the test of time, and it could not be more relevant or applicable today. I hope you find it as helpful as many others have.

Question

What is the single best interview question ever — and the best answer?

Nick’s Reply

best interview questionThere used to be a book titled something like 2,800 Interview Questions & Answers. Even today, you can find books that will automate your job interviews with canned repartee. These books feature 701 interview questions (and “best answers), or 201, or 189, 101 — or, How many interview questions you got???

All the interview questions

I’ve always had a fantasy about these books. You walk into the interviewer’s office. You smile broadly and shake hands:

“Glad to meet you! Let’s get down to business and have an interview!”

Then you slide one of those babies across the desk.

“Here are all the questions you’re going to ask me… and the answers! Now you know what they are, and I know what they are, and we don’t need to waste our time. So we can do something useful, and talk about the work you need to have done!”

Instead of teaching job candidates and hiring managers to talk shop —  that is, about the job — career experts outdo themselves regurgitating job-interview scripts.

The silly answers they offer are rehashed and marinated in expired creative juices, and about as satisfying as a bolus coughed up by the last person who interviewed with the manager.

One Interview Question

Then there’s the “one, the only, the best interview question” designed to be so clever that you must think it’s also smart. The trouble is, these click-bait offerings have nothing to do with the job you’re interviewing for!

Lately, these include (on LinkedIn) Lou Adler’sWhat single project or task would you consider the most significant accomplishment in your career so far? and (on Inc.com) economist Tyler Cowen’s “What are the open tabs in your browser right now?” (We won’t even get into the perennial “What’s your greatest weakness?” or ” How many golf balls would fit in the Empire State Building?”)

In 2003, the editors of Fast Company magazine put together a cover story titled, “All The Right Moves: A guide for the perplexed exec.” It was a collection of 21 Q&As for managers covering everything from how to be a star at work, how to be an effective leader and how to dress for success.

Editor Bill Breen asked me to write a “memo” to managers about Question #16: What is the single best interview question ever — and the best answer?

The best interview question

Here’s the memo I sent to Breen as it appeared in the July 2003 edition of Fast Company. Almost 20 years later, I’ll still put this question up against any list of interview questions (whether it includes 50, 200, or 2,800), or against any other “best, most important question” anyone has ever come up with. I think proof of its power is that job candidates can — and should — raise the question themselves and answer it to prove they’re worth hiring.


Memo From: Nick Corcodilos
To: Hiring managers everywhere
Re: Reinventing the job interview

The purpose of any interview is simple: to determine whether the candidate can do the job profitably. A smart interview is not an interrogation. It’s not a series of canned questions or a set of scripted tests that have been ginned up by HR. An interview should be a roll-up-your-sleeves, hands-on meeting between you and the candidate, where all of the focus is on the job.

Think of the interview as the candidate’s first day at work, with the only question that matters being this:

“What’s your business plan for doing this job?”

To successfully answer that, the candidate must first demonstrate an understanding of the company’s problems, challenges, and goals — not an easy thing to do. But since you desperately want to make a great hire and get back to work, why don’t you help the best candidate succeed? Two weeks before the interview, call up the candidate and say the following:

“We want you to show us how you’re going to do this job. That’s going to take a lot of homework. I suggest that you read through these 10 pages on our Web site, review these publications from our marketing and investor-relations departments, and speak with these three people on my team. When you’re done, you should have something useful to tell us.”

This will eliminate 9 out of 10 candidates. Only those who really want the job will put in the effort to research the job.

At the interview, you should expect (or hope) to hear the most compelling question that any candidate can ask:

“Would you like me to show how your company will profit from hiring me?”

The candidate should be prepared to do the job in the interview. That means walking up to the whiteboard and outlining the steps that he or she would take to solve your company’s problems. The numbers don’t have to be right, but the candidate should be able to defend them intelligently. If the candidate demonstrates an understanding of your culture and competitors — and lays out a plan of attack for solving your problems and adding something to your bottom line — you have some awfully compelling reasons to make the hire.

But if you trust only a candidate’s past accomplishments, references, credentials, or test results, you still won’t know whether the candidate can do the job.


Recruiting is still — and always has been — about finding the best candidates. But the best candidate isn’t just the one who can answer that question. The best candidate is the person who brings it up and volunteers to answer it — and is ready to show you how they will do the job profitably.

Do the job in the interview

If you cannot do the job to win the job, then it doesn’t matter what tabs are open on your browser, what animal you’d be if you could be any animal, what your greatest accomplishment was, or where you see yourself in five years. There is certainly more to do in a job interview, and we can have a lot of fun with clever questions and rejoinders. But, if you cannot demonstrate, right there in the meeting, your business plan for how you will do the work, then you will not stand out — and you have no business in that job interview.


How Can I Change Careers? picks up where that Fast Company column leaves off. And it’s not just for career changers. It’s for anyone who wants to stand out in the job interview. The book explains why this “single best interview question ever” for hiring managers is also the single best question for candidates to bring up in the interview — and how to do it. (Fast Company says it’s “chock full of tips for the thorniest of job-hunting problems.”)


You be the judge of what counts in your job interviews: Does anything matter more than showing you can do the job? What are the best and worst questions you’ve asked or been asked?

Thanks to all in the Ask The Headhunter community for assembling here every week, and especially to those who have contributed questions and comments over the years! This website and the newsletter are successful because of the quality of discourse you bring every week! How long have you been a subscriber? If you don’t get the free weekly newsletter, please sign up for edition #901 and share this link with friends!

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Bet you can’t answer this one interview question: A challenge to Lou Adler

In the February 26, 2013 Ask The Headhunter Newsletter, a hiring manager wants to know what one question I love to ask job candidates:

When I interview people, I use questions my personnel department gives me, as well as a few of my personal favorites. What’s your favorite interview question to ask job applicants and why?

Nick’s Reply

question-marks-2Lou Adler, another headhunter who also teaches recruiting and job hunting techniques, has an answer to that question that you should consider. But much as I respect Lou, I totally disagree with him. I’ll explain why and then I’ll tell you what is the only question that really matters in a job interview.

In a recent LinkedIn posting, Lou says “The Most Important Interview Question of All Time” is this:

“What single project or task would you consider the most significant accomplishment in your career, so far?”

Lou’s suggestion is useful because the sub-questions it spawns stimulate wonderful discussion between a job applicant and the employer. Nonetheless, I don’t agree that asking a job candidate about his or her most significant accomplishment is so important.

In fact, I think it’s a distraction. It makes it harder for you (the manager) to really assess what an applicant will do for your business. Don’t worry what the job candidate has done. You can ask about that later. Like every investment prospectus says, Past performance is no guarantee of future results. What matters is what a person will do next, if hired, to make your business more profitable.

The future matters more

In a friendly spirit of “I don’t think so…” I’m going to challenge Lou Adler’s advice and offer a better interview question to ask every applicant, before you talk about anything else:

“What’s your business plan for doing this job profitably?”

Any job applicant can walk into an interview and rehash past accomplishments on a moment’s notice. A dog with a note in its mouth cdogwithnotean do that. The person in Lou’s scenario could be visiting any company, talking with any manager, about any job. In other words, Lou’s applicant can be totally unprepared and you’d never know it.

But the truly prepared job candidate has researched your company’s business in detail and is ready to deliver a “mini business plan” about how to do the job you need done, showing why he or she would be your most profitable hire. There is no way to fake it. This is the only interview question that really matters because if the applicant’s answer isn’t a good one, then there’s no reason to waste time business-plantalking about anything else.

I think this approach is more important today than it’s ever been, because while many employers enjoy hefty profits, they nonetheless hesitate to hire. But, why should you fill a position and increase your overhead, when you have no idea about whether the new hire can deliver profitable work?

Coach your job applicants!

Of course, if you’re going to expect a job applicant to deliver plans, you need to give all applicants a heads up:

  • Call each one at least a week before the interview.
  • Tell them you expect a brief, defensible plan for how they will do the job.
  • Tell them what to study and give them useful material to read.

If you’ve selected your candidates carefully, it’s very smart to…

  • Let them talk to members of your team prior to the interview. (Heck, encourage them to call!)

That’s right — coach them to win the job! Help them prepare a thoughtful, custom presentation, so you can see their best performance. (Isn’t that what you do for your own employees, to help them succeed?)

The added benefit of this approach is that most applicants you talk to will never show up for the interview — and you’ll save a lot of valuable time. Most job hunters can’t be bothered. They don’t want to invest the time and energy to get to know your business. They’re too busy applying for a job — any job.

The very few who come to meet you are truly motivated and really want to work for you. They’re ready to prove it. They will accept your challenge and show up ready to demonstrate how they will do the job. So, Open the door — welcome your most motivated candidates.

Why ask dopey questions?

Several years ago, Fast Company magazine produced a special edition of advice “for the perplexed exec.” It was a collection of questions and answers designed to help managers succeed. They asked me to answer the question you’ve raised, the question Lou Adler tackles in his own column. My full answer and advice are here: “What is the single best interview question — and the best answer?

As an employer, you can ask a job applicant for virtually anything you want. So, why ask for a dopey resume about their history? Why assess them indirectly by asking about their “most significant accomplishment” when you can directly assess how they’d do this job now? Your most profitable hire will jump at the chance to produce a plan to do the work. The rest aren’t worth talking to.

Two final notes: First, the purpose of this approach is to gauge a job candidate’s ability to do the work — not to use an interview to get free work or project plans out of interviewees! Be reasonable, and be respectful. Second, I think a lot of Lou Adler’s advice about recruiting and job hunting. Just not this piece of it.

Which “best” question more directly assesses the job candidate? If you’re a manager, what do you ask in interviews? If you’re a job hunter, how would you answer my “best interview question?”

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