When headhunters on LinkedIn are scammers

In the August 30, 2016 Ask The Headhunter Newsletter, a reader cautions you to think twice before sending your information to “headhunters” you don’t know. They’re likely scammers.

Question

scammersI recently had an experience with a headhunter(?) I do not know who sent me an unsolicited pitch to look at a job listing in my field in my city. The pitch was sent via LinkedIn with an attachment. I do not open attachments from people I do not know. This brings up the issue of cyber security in dealing with any kind of pitch about a job.

To confirm who I was dealing with, I called the main office of the headhunter’s firm. I got an answering service. Then I called the number the headhunter posted on LinkedIn, but got a vanilla message which did not identify the headhunter or the firm.

A reputable headhunter:

  • will have a voicemail message that clearly identifies the office and the person.
  • will not send an unsolicited attachment via LinkedIn.


Social media has been used successfully by hackers and scammers to mimic real identities to get unsuspecting people to open attachments that contain malware. For high-tech firms, like the one I work at, these kinds of threats are well understood.

However, with the rise of ransom-ware and other forms of hacking for profit (e.g., stealing bank and credit card account information) the use of social media for social engineering is a real threat.

I suggest you post some advice for your readers about cyber security and how to avoid being taken in by scammers.

By the way: LinkedIn is a good vector for this type of social engineering attack because many people access it from work. If they open a malware-infested attachment, it could compromise a work computer along with its intellectual property secrets. So far, there has been no response to my voice mail replies to the headhunter, and I never touched the file attachment on LinkedIn.

Some headhunters who send unsolicited attachments might just be clueless. On the other hand, my experience is most recruiters send the job description after they’ve qualified the prospect as being interested, available, and a possible match for the job, not before. Do you agree?

Nick’s Reply

I agree, and you just wrote the warning you’ve asked me to give about e-mails soliciting you for anything. It’s all the more important when a scammer is connecting via LinkedIn to imply credibility.

Most likely, that’s not a headhunter at all, but a phishing expedition. It’s how scammers obtain personal information they can use to steal your identity. We can’t blame headhunters for something like this, because such scams routinely mimic anything that might lead a sucker to open an e-mail and an attachment.

(Let’s not leave the HR bogeyman out of this nightmare. See Big Brother & The Employment Industry: “All your employment are belong to us!”)

However, because the cost of entry to the headhunting business is virtually zero, we’re faced with loads of stupid, inept, and sometimes unsavory “headhunters.” I’d say 95% of those purporting to be headhunters are not. The most common among these are idiots dialing for dollars. (See Why do recruiters suck so bad?) They will solicit thousands of people they know nothing about via mailing lists. As you’ve noted, any good headhunter will know quite a bit about you prior to making first contact, or why would they bother spending their precious time?

2 rules of thumb

I think there are two cautionary notes here — call them rules of thumb to keep you out of trouble. First, assume any e-mail or attachment is a phishing tool. I think that’s a reasonable rule because most e-mail is junk of one sort or other. Very few mails constitute “signal.” Most are noise. So, be skeptical all the time and be very careful.

Second, if it’s a real headhunter, apply basic common sense and business standards. If the mail is from a headhunter you don’t know who clearly doesn’t know you, it’s probably a waste of time. Just because you really, really want a headhunter to find you a job doesn’t make it so. It just ups the odds that you’ll get suckered.

Drop this bomb on the headhunter

To test the sender, simply ask one of the many qualifying questions I list in How to Work With Headhunters… and how to make headhunters work for you. For example, drop this bomb:

“Please give me the names and contact information of 3 people you’ve placed and 3 managers who have hired through you.”

A good headhunter knows how to instantly defuse it by gaining your respect. He’ll ping you back to make sure you’re not going to waste his clients’ time — then he’ll give you his references. The rest aren’t worth dealing with — your question is like a bomb going off on their party. They know it’s all over.

If you’re considering doing something silly just because someone told you to — like clicking on an unknown attachment — ask yourself whether you’d do it in any other business context. If not, then don’t do it. (Would you hire a contractor to remodel your kitchen without checking some references first?)

Beware of fools

Of course, there’s another category of scoundrel — the naïve headhunter who doesn’t consider the risks she asks prospective candidates to take when she sends them solicitations. She’s not worth dealing with, either, because she’s the fool who will accidentally contact your current employer and present your resume for an open position — and possibly get you fired.

How to test for scammers

What you did to test for a scam is what I suggest in HTWWH:

  • Google the name of the person who solicited you. Is there evidence the person is affiliated with the firm?
  • Google the firm. Is the headhunter that contacted you listed on its roster?
  • On the firm’s website, look for names of the owners and for a bricks and mortar address.
  • Look up the individuals named, and find the address on Google Maps.

Then ask, does it all add up?

  • If there’s no connection between the headhunter and the firm evidenced online, don’t respond.
  • If the firm’s website does not list any names, or a street address, or any contact information that you can verify through an independent source, run. (If you do find an address on Google, there should be multiple references to it, or it’s probably phony.)
  • While some good headhunters work out of their homes and prefer not to list an address for privacy reasons, they should at least have a verifiable post office box.
  • Any real headhunter will have a verifiable phone number and friendly voicemail. Only a scammer doesn’t want to take your call!

referencesDid I say check references?

As you found, in most cases there’s no “there” there. If the headhunter fails these tests, checking those references is absolutely critical.

These tests are not sufficient, but they are necessary and they’re a good start when performing due diligence. It’s not hard to determine whether someone is legit, but it’s very easy to be gullible and to get suckered. In this case, a fraud has contacted you — but people should expect that most e-mail solicitations are frauds. The trouble is, most people rationalize: “Hey, I don’t want to miss an opportunity! Besides, this was through LinkedIn.”

Wishful thinking and the pain of job hunting turn people into suckers. (LinkedIn does not confer legitimacy.) “Headhunter” is just another mask scammers wear because they know you’d love a new job. And random job solicitations are just another sign of lousy headhunters that aren’t worth your time or consideration.

(For more on this topic, see How to work with headhunters.)

Did you ever get scammed by a headhunter? Was it even a real headhunter? How do you vet job solicitations?

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LinkedIn Payola: Selling out employers and job hunters


Introduction

You’re an employer. You pay LinkedIn to search its profiles when you’re recruiting. Do you care that the job applicants who rise to the top of your search results paid for their positioning?

linkedin-top-of-listIn a sweeping 1950s music industry scandal, radio deejays were exposed for taking money — payola — from record promoters to play their record labels’ songs, regardless of popular tastes. Certain songs went up the charts because record labels paid for positioning.

Today, payola seems to be the name of the game on LinkedIn, where job hunters can pay $29.95 per month to “move to the top of the applicant list” when employers search LinkedIn profiles for recruiting.

In the radio scandal, the payments were secret. LinkedIn sells top position in recruiting search results shamelessly.


In the July 23, 2013 Ask The Headhunter Newsletter, a reader says LinkedIn is behaving immorally and unethically:

I received an e-mail from LinkedIn, with a vertical list of five or six firms and logos, suggesting that I could be interested in these jobs. One of them caught my attention and I applied. I simply clicked on the “View job” link, uploaded a copy of my resume, and clicked the submit button. Immediately, a very questionable pop-up appeared. For $29.95 per month, LinkedIn has offered to sell me an “upgrade” that will put me at the top of the results this employer will see when it searches the LinkedIn database for job applicants. I find this to be unethical and immoral. How about you?

Nick’s Reply

When Ask The Headhunter subscriber Richard Tomkins brought this to my attention (he graciously gave me permission to print his name), I had to see it for myself.

linkedin-pitch-nickSo yesterday I applied for a job listed in a LinkedIn e-mail about “Jobs you may be interested in.” The pop-up that appeared on my screen is on the right.

(Tomkins got the exact same pop-up six months ago, listing the same #2 and #3 profiles beneath his own. He notes they are in the “San Francisco Bay Area,” thousands of miles from his own location. You’d think LinkedIn would gin up a pitch that at least delivers “results” that include “candidates” from the same geographic area!)

More suckers

I couldn’t believe that LinkedIn was going to sucker an employer — who paid to search LinkedIn profiles — by putting me at the top of the search results just because I paid for it.

“Move your job application to the top of the recruiter’s list!” in exchange for payola of $29.95, LinkedIn said to me.

While the employer is paying thousands to LinkedIn to search for applicants???

So I contacted LinkedIn, thinking that Tomkins and I had somehow gotten this wrong. Could LinkedIn be taking money from job seekers and fleecing employers with fake rankings?

A customer service representative, LaToya (no last name given), explained that the advantage, if I pay the $29.95, “is that your [sic] at the top of the list rather than listed toward the bottom as a Basic applicant.”

So it’s true. LinkedIn sells positioning to job hunters while it sells database searches to employers. Talk about getting paid on both ends of a deal! Meanwhile, the “Basic” applicants (those other suckers, who ride free) are relegated to the bottom of the list.

I wrote back to LaToya: “Don’t the employers get upset when they see someone ‘paid’ to get bumped to the top?”

That was taken care of, explained LaToya: Employers “have the option to turn on and off the setting.”

So I buy top positioning in recruiting results for $29.95 per month, and the employer has the option to render my payment a total waste. The only winner is LinkedIn — higher revenues, higher stock price, higher corporate valuation, and more suckers paying. This is the leading website for recruiting and job hunting?

The Lance Armstrong league

But it seems there’s another loser in this game: LinkedIn, whose reputation just sank to the bottom of the job board swill pot. (Well, not the very bottom. That’s the sole purview of TheLadders.)

Another job board, CareerBuilder, used to offer top position in search results for $150. (CareerBuilder’s New Ad Campaign: What’s a sucker worth?) LinkedIn may call itself a business network, but now it’s just another job board.

LinkedIn recently awarded Tomkins a “blue ribbon” because his LinkedIn page is “in the top 10% of the most viewed entries.”

tomkins

But he is not happy:

“If I am in the top 10%, it’s not translating into more interviews, let alone a job. 20 million people got this award? That’s the size of big city or a small country. Should I laugh or cry? What significance does this really have to me? I was okay with their business model, up to the point when they became a job board. If your name is at the top of the list only because you paid for it, that puts you in the same league as Lance Armstrong.”

Tomkins guesses at how the professional network’s business model is likely to evolve next:

“What if three different applicants — all with premium accounts — apply for the same job? Who gets to be on top? Maybe they have another pop-up stacked up, one that offers the user a premium-plus-plus, extra-premium account for $300.”

Is a sucker endorsed every minute?

LinkedIn has turned the business of new product development into Project: Anything Goes.

LinkedIn used to be a credible business network that became the business network online — and potentially the standard-bearer for professional identity integrity. Since it started selling recruiting and “job seeker” services, it has slid down the slippery slope of inconsistent, slimy “offers” and business practices. A generous explanation is that one hand (LinkedIn marketing?) doesn’t know what the other (LinkedIn product management?) is doing.

(This is not LinkedIn’s first dumb move, or its last. Fast on the heels of LinkedIn’s New Button: Instantly dumber job hunting & hiring came the more ridiculous and gratuitous “endorsements,” which serve no purpose but to drive up traffic stats.)

But the question is, why are employers (who pay to access the database) and job seekers (who pay for database positioning) going along while LinkedIn sells them both out with this game of payola?

And where does it leave LinkedIn users who just want to meet one another to do business?

“Sheesh. I’m still pissed off,” says Tomkins. “I used to think of Linked In as a respectable website, but I have less respect for them now than Facebook.”

Have you paid LinkedIn for search-results position and “premium” standing? Does it pay off? If you’re an employer, how do you feel about paying to view search results that job applicants bought? Is this immoral, unethical, or the new standard of business?

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Employer Fined for Stupid Recruiting

New Jersey is the only state where it’s illegal to publish job ads that exclude unemployed people. Is that because New Jersey has especially stupid employers, or because New Jersey is the first state to recognize that there are too many employers everywhere that behave stupidly?

Does it matter? Here’s what matters: The company that took the first bust under this new law reveals a lot about Stupid Recruiting.

CEO J. Michael Goodson explained Crestek’s recruiting strategy. The job posting for a service manager included the requirement, “Must be currently employed” because Crestek wanted someone “at the top of their game and not people who have been unemployed for 18 months.”

Now for the punchline: According to the Star-Ledger, Goodson “spent three years seeking the right person and sifting through resumes was time-consuming…” [Emphasis added.]

Recruiting is hard work: You have to sit and wait an awfully long time.

This $185 million company spent three years trying to fill a position so important that the CEO waited leisurely for a resume to come along and nibble on his job-ad line. Translation: Hiring what comes along. Gee — I wonder how much it cost Crestek to leave that job unfilled for three years while Goodson sifted incoming resumes. Did it ever occur to Goodson to go out and find, cultivate, cajole, steal and otherwise recruit the person he needed?

The Talent-Shortage Brain Fart

Waiting for job ads to deliver a top candidate to your front door is like waiting for customers to show up. Doesn’t Crestek have a sales force that goes out to find customers? Then why doesn’t Goodson get out there to find top talent? Why is this company banking its future on want ads? I can see Goodson’s next initiative: Fire the sales force and run more ads!

Why did this company resort to warning jobless applicants away? “This was the only time we ever advertised that way and we only ran it when the other ads failed to produce any viable candidates.”

Ahhh… this was an experimental, state-of-the-art job ad. A new way address the talent shortage. A brain fart.

Remember the talent shortage? 4.2 million Americans are out of work, and almost half a million of them in New Jersey. Not one qualified applicant came along while Crestek was dipping its line in the water. Must be the talent shortage at play — or poor management?

Stupid Recruiting: A sign of lousy management

Says Goodson: “For this job, I wanted somebody that’s in the service business and is employed. If someone is out of work for 18 months, my concern would be that their last job was in a bakery or pumping gas.”

If I were looking for a job at a good company, my concern would be that the service manager’s job at Crestek was empty for three years because the CEO didn’t know how to fill it. I’d wonder whether the the company might be better off if the CEO would go pump gas.

Running ads and waiting for Mr. or Ms. Right to show up at your company is passive recruiting and poor management. Now that the CEO has tripped over his tangled recruiting line, Crestek’s corporate resume has been updated with a rap sheet for violating New Jersey employment law. But no state in the union fines companies for Stupid Recruiting.

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