Webinar: Kellogg School of Management, Northwestern University

On November 13, 2012

Today I did a webinar for about 300 alumni of the Kellogg School of Management at Northwestern University:

Do Online Job Applications Keep Americans Unemployed?

(Or, How can you beat this goofy system?)

As usual, following some brief ranting by me (about automated recruiting), it was an Ask The Headhunter Q&A event — and we discussed some provocative questions from the audience. This blog page continues the discussion. I welcome participants to post additional questions, comments and suggestions about the topics we discussed — or anything related.

The webinar will be available to Kellogg faculty, staff, students, and alumni online on the Kellogg website. Many thanks to the team at Kellogg for their kind hospitality today!

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What’s worse? Online job application forms or job boards?

On October 15, 2012

In the October 16, 2012 Ask The Headhunter Newsletter, a job hunter asks about those pesky automated “get a job” tools online:

I’ve been reading your new columns on the PBS NewsHour website, in particular your advice about on-line job applications (the video segment) and your suggestion to approach job hunting as if you’re starting a business. Two questions:

Are online job applications as ineffective as job boards?

Also, I have a hard time getting replies from people I’ve met with about starting a business. They express interest, even excitement, about my plans. I give them the time, space, and money requirements to get the business started, as they requested. But then all I get is silence. What to do?

My Advice

If by online applications you’re referring to a company’s own job listings on its own website, that’s a more productive channel than third-party job boards. The same surveys that show Monster and CareerBuilder deliver no more than 2%-5% of hires suggest that employers’ own sites are a better bet.

Nonetheless, using any automated job application method is a fool’s errand: They all dump you into a database, and good luck getting in front of a hiring manager!

Employers do tend to keep job listings on their own websites clean and up to date, and they usually turn to those first. None of the surveys address it, but I’d guess there’s less competition on a company’s own jobs pages simply because most job hunters prefer to apply for hundreds of jobs at once on the big boards. Ironic, isn’t it? They want an edge, so they compete with more job hunters on the boards!

If you find a job on a company’s own website, I suggest tracking down the manager and sending a personal e-mail. Don’t just reiterate your interest — there’s nothing useful in that. Instead, ask a good question about the job and the manager’s department. Get the manager talking about the work. It’ll set you apart.

In How Can I Change Careers?, there’s a section titled “A Good Network Is A Circle of Friends.” It shows how to triangulate to meet people peripheral to a manager, so you can get a personal introduction to meet.

For what it’s worth, the only job search engine I know that sources all its results from employers’ own websites is LinkUp.com. They don’t “aggregate” listings from other job boards, like Indeed and SimplyHired do. (There’s a big difference between job boards and a job search engine. A board charges employers to list their jobs. A job search engine searches employers’ websites for jobs that meet your search criteria.)

Now let’s talk about why people who express an interest in your business concept don’t follow up with you. It’s almost always because they’re too busy, or because while they are sincerely interested, they’re not in a position to help you.

Try this: Talk to lots of folks about your idea, but then focus on just those who can really be helpful. Plan how you will follow up with them. When they express interest, outline your follow-up plan. Be frank: Ask them how exactly they think they can help, and what further information they need to do it.

But then, it’s up to you to check off the boxes on the “to do list” you discussed with them. Keep in mind that virtually no one will follow through with you. That’s just the nature of starting a business. All you need is one key supporter. And it’s up to you to figure out who that might be. It’s no different than carefully picking the employers you think you can help.

Are employers’ own online job application forms any better than using the job boards? More important, what methods do you use to meet hiring managers?

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Hey, Babe, don’t I know you from somewhere?

On October 3, 2011

In the October 4, 2011 Ask The Headhunter Newsletter, a job hunter asks whether social networks like LinkedIn are a great way to get a foot in the door when looking for a new employer.

I am currently looking at new job opportunities. Your suggestions are to network in order to find out more information about a company and to get to know the right people before you even think of trying to get a job there.

What is your view on making contact with people you don’t know at all via social networking sites, such as LinkedIn? I have joined some of the professional communities and this seems like a great way to make initial contact with people in a particular industry, but is this just a fake idea or is there actually some merit in this method?

My Advice

Getting to know a company through people connected to it is the best way to land the right job, and it’s the best way to avoid mistakes. But social networking sites portray this inaccurately. They show you a cool database of names and information, and they suggest that the links between people’s records constitute “your contacts.”

What’s a link?

That’s absurdly reductionist. It’s like suggesting that because your name sits alphabetically beside another, you share a “contact.” In the database, perhaps you do. But in real life, the fact that we both do business with a certain auto mechanic, or that the mechanic attended the same college we did, doesn’t hold any value. The only thing we share is a coincidence. To make that serendipitous “link” useful, one or both of us must invest a lot to create the shared experiences that lead to a relationship and friendship.

What are you going to do for me?

LinkedIn — like any other online social network — is just another social environment. Imagine walking up to someone at a friend’s party — someone you’ve never met — and asking them to recommend you to the president of their company. Other than the fact that you and the person “share a link” via the friend whose party you’re attending, there are no shared experiences between you. There’s no justification in asking for such a favor, and the person has no reason to trust your intentions. Even if the referral were made, the president of the company would not be able to obtain any useful judgments about you from the mutual contact, because there’s no basis for such judgments. There are no shared experiences. Just that serendipitous meeting.

That’s why you feel so awkward asking a favor of someone you don’t know who doesn’t know you.

The LinkedIn party is not much different. In both cases, the only way to make a real contact is to start a conversation on a legitimate topic you’re genuinely interested in. Use the normal rules of conversation. Invest in a real relationship that takes time to develop. But don’t expect someone who is “linked” to you in a database to feel any obligation to talk to you.

I found you in the phonebook

People construe the existence of a social network as permission to exploit nodes (people) when there’s no substance in the links between them. That is, they think that belonging to a huge list of people means those people should bend over backwards to help them. When help doesn’t come, LinkedIn turns a dumb expectation into a dumber process: Make more links until you get what you need!

LinkedIn is little more than a big phonebook. No one’s going to take your call just because you looked them up. It takes more. (See also: LinkedIn’s New Button: Instantly dumber job hunting & hiring.)

Take a hike

To answer your question, I think a social network is just one more list of people. So’s a phonebook, and I always hang up when someone calls me from a list. I also instantly delete e-mails that say, “I’d like to add you to my professional network on LinkedIn.” That’s the new “Hey, Babe, don’t I know you from somewhere?” and it’s just as presumptuous — and just as offensive.

LinkedIn is a nice directory. Social networks are the new phonebooks. How you make new friends who care about you, however, hasn’t changed. You still have to hang out with them and share experiences that matter.

What do you think about social networks? How do you use them effectively? Hey, is this blog a social network? Have you met anyone on the blog who’s become a friend?

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Washington Post: Monster.com is no joke any more!

On September 30, 2011

Gimme a break.

The Washington Post reports: Monster.com finally vindicated.

Say what?

Two reseachers, UC Santa Barbara’s Peter Kuhn and UC Denver’s Hani Mansour, asked this question in a study they conducted: Do job hunters who “use the Internet to look for work” spend less time unemployed than job hunters who don’t use the Internet?

Guess what? People who use the Internet spend less time unemployed. Whoo-wee. How does this study “vindicate” Monster.com or any other job board?

It doesn’t. The researchers mention Monster.com once in their 36-page report, and only in passing. The Post’s reporter, Brad Plumer, makes Monster.com the subject of his story and puts the name in the headline.

There’s no evidence provided by the authors of the study (or by Plumer) about what is the impact of job boards on how long unemployment lasts. The researchers merely speculate and toss out the names of two job boards — Monster.com and CareerBuilder. To suggest that use of the Internet makes finding a job easier due to Monster.com is like suggesting that having a car makes traveling easier — thanks to DeLorean Motor Company. And, by the way, this vindicates the Ford Pinto, too.

The reason more people are finding jobs “via” the Internet is because the Internet is a social venue where people hang out. It’s got little to do with where jobs are advertised, because most jobs continue to be found and filled through — guess what — personal contacts. And the Internet is a great place to make personal contacts.

How about we try a more robust approach to determine how the Internet really contributes to finding a job, eh? What’s up with promoting the idea that a ghost in the machine, like Monster.com, is what shortens anyone’s unemployment time?

A major newspaper like The Washington Post can do better than publish an advertorial for job boards. Well, maybe not. The Post operates a job board for profit. There’s no vindication of Monster.com here; just an indictment of a newspaper.

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How can I find out whether a job board is the real deal?

On August 25, 2011

In the August 30, 2011 Ask The Headhunter Newsletter, a reader asks:

Have you ever heard of JobSearchSite Inc., dba NOW? It sounds good, but how do you check on them to see if they’re the real deal?

My reply:

In this edition, let’s try an experiment: Video. Hope you enjoy it.

There are so many job boards coming and going that it’s impossible to keep up — but I don’t even want to. While your competition is getting interviews and offers, you’d be spending your entire life trying to check these places out. Or you could pick four companies you’d love to work for and go research them instead, to make personal contacts who will give you the real low-down and help you get in the door.

Remember: There aren’t 400 jobs out there for you. Choose carefully and approach doggedly.

I already know how the Ask The Headhunter community feels about job boards… but tell me, what’s your favorite alternative that produces results? (Are there any job boards you like?)

So… how’d this video experment come off? (Other than my novice production values!) Is video Q&A to your liking? Should we do more of these? Hit me with your critique — too long, too short, get a new shirt, stop the rapid eye movements (sorry, I had to use a few notes…), add a CNN backdrop… use hand puppets…?

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LinkedIn’s New Button: Instantly dumber job hunting & hiring

On July 27, 2011

I don’t know who I feel more sorry for: Job hunters or employers. LinkedIn has introduced a new button that lets you instantly apply for a job — no resume, no cover letter, no effort. It’s instantly dumber for everyone concerned. (From Mashable: LinkedIn Launches Button That Lets You Apply for Jobs.)

The last thing job hunters and employers need is a quicker, easier way to apply for a job. What we need is more prudent, thoughtful, and careful job hunting and hiring — which means improving the process, not speeding it up. LinkedIn’s new button puts the emphasis on getting an application in quickly — while LinkedIn’s founding philosophy is that making good contacts and cultivating relationships requires effort and patience.

It’s dumb ideas like this that instantly put you into even more mindless competition with thousands, if not millions, of other instant applicants. This is why employers find themselves sorting through more and more drek applications. A bigger, fatter pipeline with a button that accelerates the flow of crud doesn’t improve recruiting and hiring. It instantly devalues LinkedIn’s equity in the personal networks it has worked so hard to facilitate.

LinkedIn’s New Career

LinkedIn, the bastion of online “social networking” and “relationships,” seemed to have taken a smart turn when it announced its “careers” initiative a few months ago. The company would offer tools to help employers and job hunters find one another, using LinkedIn as their path to personal contacts that yield the best working relationships.

The social networking company started building a new career service by hiring some top-notch business development folks from top-tier companies — implying it was going to build on the success of the networking tools it has become so famous for. Then LinkedIn drove off the road, and picked up churn-’em and burn-’em sales people from the big job boards and — Presto! — LinkedIn is now dumbing down hiring and job searching, just like Monster and HotJobs and CareerBuilder.

What’s the brilliant new idea these sales nomads from the job boards dragged in the door? Now you can apply for a job with a button.

A Button for The Drek Pipe

Gimme a break. We’ve seen it before: A hot company does an IPO and suddenly loses sight of its essence and turns the reins over to a management team with a solid history of selling commodities faster and harder. Where LinkedIn once preached use your contacts and your brain, now it’s selling volume and instant.

The highly-motivated new hires that LinkedIn originally brought in to launch the careers initiative — we’re talking cream-of-the-crop, seasoned relationship-builders from some of today’s leading companies — were given marching orders to extend LinkedIn’s dominance in social networking into the career sphere. That’s what lured them to LinkedIn. And it all sounded great: a natural extension of one of the most valued brands on the Web.

But in short order, LinkedIn went from selling the value of networking and personal relationships to dialing for dollars and pulling a Ladders-type about-face. (Remember TheLadders’ “exclusive” services for “executives only?” What a promising concept! Today TheLadders is just another job board selling database access for $15/month to any sucker who’s inbetween HotJobs and Monster.)

Like a lot of entrepreneurs with a great idea, Reed Hoffman implemented his idea as a database. Like a lot of great concepts supported by databases, Hoffman’s great idea became the database — with the result that LinkedIn’s database is now the product. It’s far easier to expand a database and to sell access to it, than it is to think up new ways to make personal relationships generate profits.

It seems LinkedIn has abandoned the concept that made it so successful.

Selling The Database

The impressive business development and relationship-building experts the company hired last year found that their long-range objectives had suddenly morphed into boiler-room-style monthly quotas. They were told to hit the phones and start burning through call lists. Selling the commodity and closing quick deals became more important than developing relationships that would lead to long-term business. The word on the street is that LinkedIn’s primo new hires, who believed in the mission, found themselves cast aside.

Their replacements, a second-string crew of telemarketers (reportedly including some from the likes of Monster.com), were closing deals with employers — but hardly relationship-building deals. Word got out that companies would sign up to search the database to make one hire, then bolt. The telemarketers weren’t selling a relationship with LinkedIn. They were hawking short-term access to a database, slapping the high-quality LinkedIn brand on Monster.com-level services.

It looks like the promising links between career development and thoughtful networking via LinkedIn snapped.

The Button: Impulse Job Hunting

I held off on commenting on what I’ve seen, hoping that LinkedIn was just straying momentarily from its mission to link all people and all companies into an incredibly facile network based on knowledge and solid relationships. I hoped LinkedIn would get back to the knitting. I visited Linkedin.com’s About section, hoping to find LinkedIn’s mission statement, or at least a definition of what the company’s objectives are; something that would indicate the company could find its way back. To my surprise, LinkedIn has no statement of purpose, or even a definition of what the company does. Not unlike TheLadders, LinkedIn defines itself by its database and with statistics about all its members. There’s not a word about the value of relationships and connections. It’s all about the database — the path to job board perdition.

Then I saw the announcement in the Mashable article: Just push the LinkedIn button. Says Mashable:

“The button is much like the Twitter tweet button or the Facebook Like button… The button essentially lets you submit your LinkedIn profile as your resume — no cover letter necessary.”

How much dumber can the career industry get? Job boards have turned HR departments into swill pots of incoming drek from job hunters who have learned to play the numbers and apply for every job they can find, whether it’s a fit for them or not. There are more inappropriate candidates in HR’s inbox than ever — and now LinkedIn makes applying for a job no more thoughtful than liking a website.

LinkedIn’s great accomplishment is to make job hunting an “impulse buy.” A drive-by app. Dumber than dumb. Could the database whizzes at LinkedIn already be busy building that mobile app? Drive by a company, submit an application via your smartphone! See a product ad or an article about a company? Scan the code and Bam! your application is in! It could be a great place to work! Don’t hesitate!

Ever wonder why employers never call you back or return your calls after you go on a job interviews? This is why. Expect more of it.

Just Another Job Board: Wishful thinking for dummies

On the comments section of the aforementioned Mashable article, reader Mike Young says:

“Will apply for all of them ;-)”

Another says:

“Awesome! Now all we need is an “Apply All” button so we can make the job apps fly.”

Mike Young sounds like he’s kidding. But LinkedIn isn’t. LinkedIn just made it easier for Mike to act dumb (if he chooses), and easier for employers to be dumber. LinkedIn could post its mission statement as one simple sentence: Wishful thinking for dummies.

Good jobs come from great personal contacts and from the hard work of building solid relationships. (If Reid Hoffman is reading this, Remember why you started LinkedIn? Do we need another job board?) There’s an astonishing amount of talent on the street today, due to our uncertain economy. Rather than recruit intelligently, employers waste untold overhead dollars “processing” millions of inappropriate incoming applications from thoughtless job hunters who believe the more jobs they apply to, the better.

Now LinkedIn has created a button to make it even easier to apply for any job that comes along. (What’s the harm, eh? The more, the better! HR departments will love it!)

Dumber Living Through Databases

George Carlin had a great line: Suppose you could have everything in the world? Where would you put it?

Today, every employer has every job hunter’s information, and every job hunter has every job listing on the planet — right there, online. And none of them know where to put it.

LinkedIn was a great idea. It could be fostering a whole new era of job hunting and hiring, by showing people how to cultivate relationships and parlay them into opportunities to work together. But rather than raise the bar, LinkedIn’s career team is taking a reductionist approach. Rather than delivering the hope of good relationships by teaching people how to behave smarter, LinkedIn is selling a database.

Rather than create new career services based on the company’s trademark networking and relationship-building, LinkedIn has allowed its brand to be commandeered by the same people who brought you “better living through job boards.” Having turned Monster.com, CareerBuilder, and HotJobs into useless data dumps, they’ve glommed onto LinkedIn as a Great Brand ripe to be ransacked. But the brand can’t cover up the same-old dumb business model that cheats employers of their time and money, and job hunters of good job prospects.

Get Back to Work

LinkedIn is still a good idea, but if you want to use it to find a job, you’re better off using it the way it was originally intended. You have to invest your time to develop relationships that LinkedIn merely helps you start. You can’t send LinkedIn, like a dog with a note in its mouth, to apply for a job for you.

Don’t be a dummy. Don’t get suckered into another job-board-style “career service” that will do the work for you. No one can do this for you.

Check out Jason Alba’s LinkedIn For Job Seekers. Alba teaches you how to exploit the LinkedIn database by using your brain to develop and cultivate healthy relationships by doing a lot of hard work.

If you push the button, your naked LinkedIn profile instantly arrives — and sits — in some personnel jockey’s inbox while the job hunter who carefully cultivated a personal contact is already talking to the hiring manager. And you just look dumb and dumber by the minute.

So does LinkedIn.

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