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Is your job search stuck?

Finding a job is not about prescribed steps. It’s not about following rules. In fact, job hunting is such an over-defined process that there are thousands of books and articles about how to do it — and the methods are all the same.

What all those authors conveniently ignore is that the steps don’t work. If they did, every resume would get you an interview, which would in turn produce a job offer and a job.

But we all know that doesn’t happen. That’s why I wrote Fearless Job Hunting.

Try Ask The Headhunter for free!

The key to successful job hunting is knowing how to deal with the handful of daunting obstacles that stop other job hunters dead in their tracks.

I didn’t bring you here just to sell you books for 40% off. Of course, I’d love it if you’d buy my books, but Ask The Headhunter regulars know I publish my advice for free. My business model is simple: If you love what you read here for free, you’ll see the value in buying my books. But that’s up to you. My job is to keep delivering tips and advice you can find nowhere else — tips and advice you can use now.

So try Ask The Headhunter for free!

Here are some excerpts from Fearless Job Hunting — and if you decide you’d like to study these methods in more detail, I invite you to take 40% off your purchase price by using discount code=MERRYATH. (This offer is limited — it’s good only until New Year’s Day!)

4 Fearless Job Hunting Tips

You just lost your job and your nerves are frayed. Please — take a moment to put your fears aside. Think about the implications of the choices you make. Consider the obstacles you encounter in your job search.

FJH-11. Don’t settle

From Fearless Job Hunting Book 1: Jump-Start Your Job Search, p. 4:
The myth of the last-minute job search

When you’re worried about paying the rent, it seems that almost any job will do. Taking the first offer that comes along could be your biggest mistake. It’s also one of the most common reasons people go job hunting again soon — they settle for a wrong job, rather than select the right one.

Start Early: Research the industry you want to work in. Learn what problems and challenges it faces. Then, identify the best company in that industry. (Why settle for less? Why join a company just because it wants you? Join the one you want.)

Study the company, establish contacts, learn the business, and build expertise. Rather than being just a hunter for any job, learn to be the solution to one company’s problems. That’s what gets you hired, because such dedication and focus makes you stand out.

2. Scope the community

From Fearless Job Hunting Book 3: Get In The Door (way ahead of your competition), p. 6:
It’s the people, Stupid

FJH-3You could skip the resume submission step completely, but if it makes you feel good, send it in. Then forget about it.

More important is that you start to understand the place where you want to work. This means you must start participating in the community and with people who work in the industry you want to be a part of.

Every community has a structure and rules of navigation. Figure this out by circulating. Go to a party. Go to a professional conference or training program. Attend cultural and social events that require milling around with other people (think museums, concerts, churches). It’s natural to ask people you meet for advice and insight about the best companies in your industry. But don’t limit yourself to people in your own line of work.

The glue that holds industries together includes lawyers, accountants, bankers, real estate brokers, printers, caterers and janitors. Use these contacts to identify members of the community you want to join, and start hanging out with them.

3. Avoid a salary cut

From Fearless Job Hunting Book 7: Win The Salary Games (long before you negotiate an offer), p. 9:
How can I avoid a salary cut?

FJH-7Negotiating doesn’t have to be done across an adversarial table — and it should not be done over the phone. You can sit down and hash through a deal like partners. Sometimes, candor means getting almost personal. Check the How to Say It box for a suggestion:

How to Say It
“If I take this job, we’re entering into a sort of marriage. Our finances will be intertwined. So, let’s work out a budget — my salary and your profitability — that we’re both going to be happy with for years down the road. If I can’t show you how I will boost the company’s profitability with my work, then you should not hire me. But I also need to know that I can meet my own budget and my living expenses, so that I can focus entirely on my job.”

It might seem overly candid, but there’s not enough candor in the world of business. A salary negotiation should be an honest discussion about what you and the employer can both afford.

4. Know what you’re getting into

From Fearless Job Hunting Book 8: Play Hardball With Employers, p. 23:
Due Diligence: Don’t take a job without it:

FJH-8I think the failure to research and understand one another is one of the key reasons why companies lay off employees and why workers quit jobs. They have no idea what they’re getting into until it’s too late. Proper due diligence is extensive and detailed. How far you go with it is up to you.

Research is a funny thing. When it’s part of our job, and we get paid to do it, we do it thoroughly because we don’t want our judgments to appear unsupported by facts and data. When we need to do research for our own protection, we often skip it or we get sloppy. We “trust our instincts” and make career decisions by the seat of our pants.

When a company uses a headhunter to fill a position, it expects [a high level] of due diligence to be performed on candidates the headhunter delivers. If this seems to be a bit much, consider that the fee the company pays a headhunter for all this due diligence can run upwards of $30,000 for a $100,000 position. Can you afford to do less when you’re judging your next employer?

Remember that next to our friends and families, our employers represent the most important relationships we have. Remember that other people who have important relationships with your prospective employer practice due diligence: bankers, realtors, customers, vendors, venture capitalists and stock analysts. Can you afford to ignore it?

* * *

Thanks to all of you for your contributions to this community throughout the year. Have you ever settled for the wrong job, or failed to scope out a work community before accepting a job? Did you get stuck with a salary cut, or with a surprise when you took a job without doing all the necessary investigations? Let’s talk about it! And have a wonderful New Year!

If you purchase a book,
take 40% off by using discount code=MERRYATH when you check out!

Click here to visit the Ask The Headhunter Bookstore!
(This limited offer ends New Year’s Day!)

Reductionist Recruiting: A short history of why you can’t get hired

In the May 12, 2015 Ask The Headhunter Newsletter, I launch a rant about runaway technology in the world of employment. I mean, it’s way past stupid and counter-productive. It’s dangerous!

Or, Why LinkedIn gets paid even when jobs don’t get filled

If you’re going to recruit and hire people for your business, or if you’re going to look for a job, you need to understand why America’s institutionalized employment system doesn’t work. It’s important to know the short history of reductionist recruiting — layers of matchmaking technology designed for speed, distribution, and for handling loads of applicants.

It has nothing to do with enabling employers to meet and hire the most suitable workers.

reductionistWant Ads

When somebody invented the newspaper want ad, it was an innocent enough way to find people to do jobs. An employer said what it was looking for, people wrote a letter explaining why they were interested, threw in their resume, and mailed it in.

Because a want ad cost quite a bit of money (thousands of dollars in The New York Times), ads were almost always legit. Applicants had to pay for a stamp, and motivation was high to apply only to the most relevant. What’s not to like? Even when professional resume writers stepped in, and started touting salmon-colored paper to make their clients’ submissions literally stand out, it was still manageable; employers knew immediately which applications to throw out! Meanwhile, the newspapers made out like bandits advertising jobs.

Internet Job Boards

When the Internet came along, somebody thought to put all the ads online — to get better distribution, and more responses from more applicants. The jobs sites quickly realized this made wants ads cheaper, and to make money, they had to sell more ads.

Wink, wink — questionable ads, like multi-level-marketing schemes, were welcome! So were ads for expired jobs, kept there by employers who liked a steady stream of resumes even when they didn’t need them.

This never worked very well at all — and it became a disaster of such epic proportions that somebody named it “The Great Talent Shortage.” (See Systemic Recruitment Fraud: How employers fund America’s jobs crisis.) HR departments got flooded with applications they couldn’t process — so somebody invented keywords.

The Keyword Age

Employers no longer needed to read resumes or applications. Software compared words in job descriptions to words in resumes, and HR could accept or reject applicants without even knowing who they were!

Clever applicants started larding their resumes with keywords — making HR’s job all the harder, and job interviews a waste of time. It was so easy for people to fake their way past the system that HR panicked and drew the blinds. Everyone was rejected.

This experience led employers to agree that, yes, America is in a terrible talent shortage — during the biggest talent gluts in history. Even the U.S. Secretary of Labor, Thomas Perez, banged the gong:

“I speak to a lot of business leaders who are trying to hire. They want to hire and the most frequent thing I hear from them is all too many people coming through the door don’t have the skills necessary to do the job I need to do.”

“Too many people”?? Say what?

Reductionist Recruiting: Get paid for $@*#&!

Perez isn’t holding those employers accountable. They use applicant tracking systems (ATSes) to solicit thousands of job applicants to fill just one job — then they complain they’ve got too many of the wrong applicants. The employers themselves are responsible for the problem. (News Flash: HR causes talent shortage!)

meatgrinder

Welcome to reductionist recruiting: Jobs don’t matter. People and skills don’t matter. The coin of the realm is what computer scientists call character strings: strings of characters, or letters and numbers, standing in for jobs and people. That’s what’s sold by job boards and bought by employers.

Think that’s far-fetched? Then why don’t employers pay when they actually hire someone from a job board or applicant tracking system?

The product is keywords. The system has nothing to do with filling jobs, or that’s how LinkedIn, Monster.com, Taleo and JobScan would get paid.

They get paid to keep the pipeline full of character strings. Employers and job seekers get scammed every day they play the game. And HR is the culprit, because that’s who signs the purchase orders and the checks to use these systems.

The New Age Of More Reductionist Recruiting

The high-tech-ness of all this (Algorithms! Artificial Intelligence! Intelligent Job Agents!) sent venture investors scurrying to put their money into reductionist recruiting, because HR departments didn’t care whether they hired anyone. Their primary business became the “pipeline” of job postings and processing incoming keywords.

That’s why Reid Hoffman and Jeff Weiner are getting rich while you can’t get a job.

It’s all stupid now. The head of Monster.com promotes “semantic processing” algorithms that match keywords better than any other job board. LinkedIn (LinkedIn: Just another job board) claims that special keywords — called “endorsements” — add powerful credibility to all the other keywords on people’s online profiles. And “job board aggregators” like Indeed.com collect all the keywords from every job board, grind them up and sort them, and deliver more and better keywords than any other technology.

We know this is all a big load of crap when the next iteration of recruitment start-ups are designed to further distance employers and job seekers from one another.

Reductionist Recruiting 3.0

That’s the point behind a new start-up called JobScan. This new service gives job seekers the same power employers have. For a fee, JobScan “helps you write better resumes.” Cool — we need better ways to help employers make the right hires!

reductionismBut it turns out JobScan doesn’t do that. It doesn’t help match workers to jobs any more than ATSes do. All it does is help job applicants scam ATSes by using more words that will match the words in employers’ job descriptions. More reductionist recruiting.

James Hu, co-founder and CEO of JobScan, told TechCrunch that, in the past, a real person would review your resume to judge whether you were worth interviewing. “But now you are just a record in the system.”

Duh? And Hu’s service treats you as nothing more. JobScan’s home page shows two text boxes. In one, you post your resume. In the other, you paste the description of the job you want to apply for. You click a button, and it tells you “how well your resume matches the job description.” Now you can add more of the correct keywords to your resume.

In just a couple of entrepreneurial generations, we’ve gone from stupid ATSes that rely on word matches to deliver “too many people…[that] don’t have the skills necessary to do the job,” to a whole new business that enables job seekers to manage the words they dump into those useless ATSes.

(Note to venture investors who missed out on the first rounds of Monster.com, Indeed.com and LinkedIn: This is a new opportunity!)

JobScan’s algorithms tell you which additional keywords you need to add to your application to outsmart the employer’s keyword algorithm.

It’s like your people talking to my people, so you and I don’t have to talk to one another. We can sit by a pool sipping Caipirinhas (my new favorite drink from Brazil), and wait for our respective people to do a deal that will make us all money.

Except there aren’t any people involved. Reductionist recruiting, meet reductionist job hunting: DUMMIES WANTED!

A Short History of Failure: More venture funding wanted!

Entrepreneurial ATS makers game the employment system to make loads of money while employers reject more and more job applicants. Now there’s another layer on this scam — and it was inevitable. Entrepreneurs are getting funded to create ways to help you beat the databases to fool employers into interviewing you, whether you can do the job or not. (I wish thoughtful entrepreneurs like Hu would put their talents to work creating value, not outwitting admittedly silly job application systems.)

Job seekers are taught every day that it doesn’t really matter whether you can do a job profitably. What matters is whether you can game the system to get an interview, just so you can get rejected because, in the end, employers don’t hire words that match jobs. They want people who can do jobs. They just don’t know how to find them. (See Getting in the door for alternative paths to the job you want.)

Of course, any dope can see the real problem: HR isn’t willing to hire key words, even though it pays an awful lot of money for them. And it certainly has no idea where the talent is.

I can’t wait for employers to wake up and smell the coffee: Start paying LinkedIn, Monster, and Indeed only when those suckers actually fill a job.

Am I nuts, or has America’s employment system gone completely to hell with plenty of venture funding behind it?

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Ask The Headhunter In A Nutshell: The short course

In the December 17, 2013 Ask The Headhunter Newsletter, a reader asks for the short and sweet version of Ask The headhunter (and gets an earful):

Can you please summarize the Ask The Headhunter strategy and explain the main differences between ATH and the traditional approach to job hunting? Thanks.

Nick’s Reply

This is a good end-of-year question. The detailed answer is spread across the website, my blog, these newsletters and my PDF books. But I’ll try to summarize by sharing some of my tips, in the form of reprints straight from the books.

I’ve selected sections that should be helpful by themselves, and I hope they get you off on the right foot. If you’d like more details that are beyond the scope of the newsletter, please check the PDF books they come from.

Here’s Ask The Headhunter in a nutshell:

Find the right job

1. The best way to find a good job opportunity is to go hang out with people who do the work you want to do — people who are very good at it. Insiders are the first to know about good opportunities, but they only tell other insiders.

To get into an inside circle of people, you must earn your way. It takes time. You can’t fake it, and that’s good, because who wants to promote (or hire) the unknown? Here’s how the distinction works.

From How Can I Change Careers?, pp. 27-28, “A Good Network Is A Circle of Friends”:

Don’t speculate for a job
The way most people network for a job smacks of day trading in the stock market. The networker has no interest in the people or companies she’s “investing” in. She just wants a quick profit. She skims the surface of an industry or profession, trying to find easy contacts that might pay off quickly.

When you encounter an opportunistic networker, you’ll find that she listens carefully to the useful information you give her, but once you’re done helping, she’s not interested in you any more. She might drop some tidbits your way, but don’t expect her to remember you next week.

Invest in relationships
Contrast this to someone who reads about your company and calls to discuss how you applied new methods to produce new results. She’s interested in your work and stays in touch with you, perhaps sending an article about a related topic after you’ve talked. She’s investing in a potentially valuable relationship.

This initial contact might prompt you one day to call your newfound friend for advice, or to visit her company’s booth at the next trade show and introduce yourself. Maybe it never goes beyond that or maybe one day you’ll work together. The point is, after a time you become familiar to one another. You become members of one another’s circle. You’ll help one another because you’re friends, not “because it will pay off later.”

The methods in How Can I Change Careers? are not just for career changers — they are for anyone changing jobs that wants to stand out to a hiring manager as the profitable hire.

Get the interview

2. The best way to get a job interview is to be referred by someone the manager trusts. Between 40-70% of jobs are filled that way. Yet people and employers fail to capitalize on this simple employment channel. They pretend there’s some better system — like job boards. That’s bunk. There is nothing more powerful than a respected peer putting her good name on the line to recommend you. Deals close faster when the quality of information is high and the source of information is trusted. That’s why it takes forever to get a response when you apply “blind” to a job posting.

How can you get interviews via the insiders who have the power to recommend you? I once gave some advice to a U.S. Army veteran who had just returned home from overseas duty and wanted to start a career in the home building industry. This method works in virtually any line of work.

From Fearless Job Hunting – Book 3: Get In The Door (way ahead of your competition), pp. 15-16, “How to make great personal contacts”:

Pick the two or three best builders in your area; ones you’d really like to work for. They may not be the biggest, but they should be the ones you have a real affinity for. Find out who finances their projects. This is pretty easy — the name of the bank is often posted at the work site.

Then go visit the bank. Ask which vice president handles the relationship with your target company. Then sit down and explain that you are evaluating various companies in your town because you want to make a career investment… After you make your brief statement, let the banker talk. You will get a picture of the entire building industry in your area. Your goal, at the end of the meeting, is to make a judgment about which companies are the best. Ask the banker if he could recommend someone for you to talk with at each company. Then, ask permission to use his name when you contact them. This is how you pursue companies rather than just jobs.

So, don’t just send a resume. Figure out who the company’s customers, vendors, consultants and bankers are — and talk to them. It’s how smart business people do smart business with a company: by talking to people that the company trusts.

Stand and deliver

3. The best way to do well in an interview is to walk in and demonstrate to the manager how you will do the job profitably for him and for you. Everything else is stuff, nonsense and a bureaucratic waste of time. Don’t believe me? Ask any good manager, “Would you rather talk to 10 job applicants, or meet just one person who explains how she will boost your company’s profitability?” I have no doubt what the answer is.

The idea of showing how you’ll pay off to an employer intimidates some people. But it’s really simple, once you get out of the mindset of the job applicant and start thinking like a business person.

From Fearless Job Hunting – Book 6: The Interview: Be The Profitable Hire,
pp. 8-9, “How can I demonstrate my value?”

Estimate your impact to the bottom line If the work you do is overhead and mostly affects costs: Do you shave two minutes off each customer service call you handle? Have you figured out a way to get projects done 20% faster? Multiply this by the hourly wage or by the salary. The savings are just one part of the profit you contribute. Get the idea? I’m simplifying, but few of your competitors will offer any estimates at all. This gives you a good, honest story to tell the employer about how you will contribute to the success of the business. It gives you an edge.

If the job affects revenue, try to quantify the impact. Your estimate may not be accurate, simply because you don’t have all the relevant information at your fingertips, but you must be able to defend your calculations. Run it by someone you trust who knows the business, then present it to your boss or to your prospective boss. You can even present your estimates in the interview, and ask the employer how you might make them more accurate. This can be a very effective ice breaker.

If you can’t demonstrate how you will contribute to the bottom line, then be honest with yourself: Why should the employer hire you? Or, why should your employer keep you?

Employers don’t pay for interview skills. They pay for your work skills. The rare job candidate is ready to discuss how he or she will do the job profitably. That’s who stands out, and it’s who gets hired.

Profit from headhunters

4. The best way to get a headhunter’s help is to manage your interaction for mutual profit from the start. Hang up on the unsavory charlatans and work only with headhunters who treat you with respect from the start.

If you’re not sure how to qualify a headhunter, when the headhunter calls you, here’s how to say it:

From How to Work with Headhunters… and how to make headhunters work for you, p. 30, one of 34 How to Say It tips:

How to Say It
“If we work together, you will check my references and learn a lot about me so you can judge me. But likewise, I need to know about you, too. I’d be putting my career in your hands. Would you please share a few references? I will of course keep the names you provide confidential, just as I expect you will keep the names I give you.”

Don’t waste time with headhunters who don’t demonstrate high standards of behavior. Sharing references is test #1.

Then, instead of “pitching” yourself to the headhunter, be still and listen patiently to understand the headhunter’s objective. Proceed only if you really believe you’re a match. Then show why you’re the headhunter’s #1 candidate by outlining how you will do the job profitably for his client. Headhunters adopt candidates who make the headhunter’s job easier, and who help the headhunter fill the assignment quickly. (Coda: If you follow suggestions 1-3 carefully, you won’t need to rely on a headhunter. But if you’re lucky enough to be recruited, you need to know How to Work with Headhunters.)

That’s Ask The Headhunter in a nutshell.

Why ATH works

You ask what is the main difference between ATH and the traditional approach. It’s pretty simple. The traditional approach is “shotgun.” You blast away at companies with your resume and wait to hear from someone you don’t know who doesn’t know you. Lotsa luck. (ATH regulars know that I never actually wish anyone luck, because I don’t believe in it. I believe in doing the work required to succeed.)

ATH is a carefully targeted approach. You must select the companies and jobs you want. It takes a lot of preparation to accomplish the simple task in item (3). There are no shortcuts. No one can do it for you. If you aren’t prepared to do it right, then you have no business applying for the job, and the manager would be a fool to hire you.

How to be the stand-out candidate

I’ll leave you with a scenario that illustrates why the traditional methods don’t work well. You walk up to a manager. You hand him your resume — your credentials, your experience, your accomplishments, your keywords, your carefully crafted “marketing piece.” Now, what are you really saying to that manager?

“Here. Read this. Then you go figure out what the heck to do with me.”

Managers stink at figuring that out. You have to explain it to them, if you expect to stand out and to get hired. Do you really expect someone to decipher your resume and figure out what to do with you? America’s entire employment system fails you every day because it’s based on that passive mindset.

The job candidate who uses the Ask The Headhunter approach keeps the resume in her pocket and says to the manager, “Let me show you what I’m going to do to make your business more successful and more profitable.” Then she outlines her plan — without giving away too much.

That’s who you’re competing with, whether she learned this approach from me or whether it’s just her common sense. Long-time ATH subscriber Ray Stoddard puts it like this:

“The great news about your recommendations is that they work.
The good news for those of us who use them is that few people are really willing
to implement what you recommend, giving those of us who do an edge.”

I hope Ask The Headhunter helped you get an edge in 2013. We will continue to discuss the details of the methods outlined here in upcoming issues of this newsletter. Meanwhile, here’s wishing everyone a very Merry Christmas, Happy Holidays (no matter what you celebrate or where you celebrate it), and a Happy, Healthy, and Prosperous New Year!

 

(Please note: I’m taking a couple of weeks off for Christmas and New Year’s, so there will be no newsletters those two weeks. See you with the next edition on January 7!)

How have you used the ATH methods to land the job you want, or to hire exceptional employees? What other methods of your own have worked well for you? (Did anything you did shock, awe or surprise an employer?)

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Fearless Job Hunting: Should I accept HR’s rejection letter?

This week’s Q&A is an excerpt from Fearless Job Hunting, Book 4, Overcome Human Resources Obstacles, $6.95 (PDF, instant download).


In the August 13, 2013 Ask The Headhunter Newsletter, a reader wonders when human resources (HR) will call him about his application:

I’ve applied for a job for which I easily meet all the criteria. I even have several “value add” items in my past that make me an extra good candidate. But I have not been invited for even a preliminary interview. They sent me a rejection. Should I just give up, or is it acceptable/advisable to contact the human resources office and essentially say, “I can’t believe you’ve overlooked me!”

Nick’s Reply

The company didn’t turn you down, the screener did. When a human resources person rejects you, it’s like having the gardener tell you not to bother coming around a girl’s house. What does that tell you about whether the girl wants to date you? Nothing.

shooNow, some of my HR friends will want to slap me for telling you this. After all, many HR representatives put a lot of work into interviews, and they expect their conclusions to be respected. I understand that. But no matter how good HR is at interviews, if you think you need to talk to the manager directly to make your case, it’s your prerogative. You must take action.

I’ve placed candidates whose resumes were buried in the HR department’s files for months. After HR stamped the application NO, the hiring manager paid me tens of thousands of dollars to hire the candidate.

I’ve also had HR departments come running to me after the fact, claiming no headhunting fee was owed “because we already had the candidate’s resume.” Yes, but HR failed to interview and hire the candidate. Because I delivered the candidate and facilitated the hire, the hiring managers always thanked me and paid.

There are risks in doing this. HR will try to cut you off if it learns that you “went around,” and depending on the hiring manager, HR might succeed. That’s HR’s job. So take it with good humor. You can be respectful and still be assertive.

Is another shot at the job worth HR’s ire? I say yes. If you get hired, you’ll have plenty of time to placate HR, and the fact of getting hired is the best argument for HR to accept you.

That said, how do you do this? It’s simple, though not easy.

  • You must identify the hiring manager who owns the job.
  • You must make contact.
  • You must show that you would be a worthy hire.

My suggestion is to triangulate — find two or three people who know the manager personally, and ask them to intercede. Ask them to introduce you, to urge the manager to contact you (“Don’t let this candidate get away!”), and to facilitate a meeting. Having lost a round with HR, you need to win one with somebody the manager trusts.

The more direct approach is to e-mail or call the manager. Be brief. Be ready to discuss ways to improve the manager’s operation. But don’t just ask for an interview or suggest that you should be interviewed. Prove that you are worth meeting. How? That’s up to you. If you can’t figure out how you could make the manager’s department more successful, you should not make the call. (See Fearless Job Hunting, Book Three: Get in The Door (way ahead of your competition). Your presentation must be compelling, because I don’t believe in wasting any manager’s time. If you’re not compelling, then our buddies in HR were right to reject you.

Don’t accept HR’s rejection letter if you think you offer something the manager needs. Go for it! Just be smart and ready.

Wonder what HR would say if you actually did this? On pp. 17-20 of Fearless Job Hunting, Book 4, Overcome Human Resources Obstacles, an HR manager responds to my advice and the fur flies!

Did you ever go around HR after a rejection? What happened? If you’ve never done it, would you try it now?

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How (not) to use a resume

In the June 11, 2013 Ask The Headhunter Newsletter, a job hunter wants a resume template:

I need a template for a two-page resume that will help me get in the door at a company I want to approach. Can you help?

Nick’s Reply

Resumes are a weak, passive way to get in the door (or to represent yourself). Using a template or any kind of boilerplate to demonstrate your value to a company is the worst thing you can do to yourself when job hunting.

resume_packageYou’re supposed to be uniquely qualified so the company will choose you instead of some cookie-cutter drone — right? Do you really want a “template?”

But you asked, so if you insist on distracting yourself with resumes, I’m going to offer you my suggestions. If you’re going to use a resume, here are two things to think about. Understanding these points might help you see the distinction between the resume itself, and what’s behind a truly effective resume. (In the end, this distinction should reveal to you why you don’t really need a resume.)

Talk first.

First, have a substantive discussion with the person you plan to give your resume to. That is, the manager must already know you and you must know the specific needs of the manager. So, the person you give the resume to should be the hiring authority in the company you want to work for — not someone in HR and not some unknown contact. Your initial personal contact with the manager prepares you to produce a relevant resume. (Does that sound backwards? It’s not. Read on.)

Tailor to fit.

Second, the resume should accomplish one thing: Show how you’re going to solve that manager’s problems. That’s a tall order. (I’ll bet you’ve never seen a resume that does that. Few managers have, either. That’s why most of the hires they make come from truly substantive personal contacts.)

The resume needs to be tailored to the specific employer and job. That’s why job hunting isn’t easy — and it’s why you need contact with the employer first. Obviously, we’re no longer talking about resumes as a “marketing tool” but as a tool to prove you can do a specific job. This essentially voids your question and puts us into a different ball game. I never said I’d support the mindless use of a resume; just that I’d give you my suggestions.

Tailor to fit exactly.

When you write the resume, sit down and describe as best you can how you’re going to help that specific employer, and do your best to provide proof that you can pull it off. That’s hard to do in writing. There is no boilerplate (or template) that’s good enough, because every person and every employer and every job is unique. Writing such a resume is hard work, and there’s no way around it. If it were easy, every resume would produce an interview, but we know that doesn’t happen. (Have I talked you out of it yet? Maybe I’ve talked you into a whole new way of looking at job hunting without resumes.)

A resume can’t answer questions (especially if it’s muffled under the weight of 5,000 other resumes sitting on top of it). And a smart manager will be full of questions. This is why I don’t like resumes as a job hunting tool. (See The truth about resumes.) I’d rather go straight to the hiring manager and have a talk with him — but only after I’ve done my research so I can demonstrate how I’m going to bring profit to his bottom line.

The magic words are not in a resume.

How does anyone get to that manager? Well, it’s sort of a Zen thing. You can’t approach the manager until you have something useful to say to him. Heck, you don’t even know who he is. So do all the necessary homework. Talk to people who know the industry, the company, its business, the department, and other employees. FJH-3Follow this trail to talk to people who know the manager. You’ll learn a lot. And that’s how you’ll identify and meet the manager, too — through people he knows. The big bonus: After all these dialogues, you’ll know a lot about the manager’s business, and you will actually have something to say that he will be eager to hear.

Where does a resume fit into that? Why waste your time trying to figure it out? Why submit a resume when the research you must do will put you in front of the hiring manager?

Get In The Door (way ahead of your competition) is one of my 9 new Fearless Job Hunting books. It’ll take you where no resume can and get you there in person.

Do you rely on a resume to get you in the door? Does it work? What do you think makes a hiring manager invite you for an interview?

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Fearless Job Hunting: How to start a job search (+ 9 new books!)

In the June 4, 2013 Ask The Headhunter Newsletter, a reader complains about the nagging fear that “the system” will blow up in his face:

I follow all the proper steps throughout my job search, and inevitably I hit a snag that I don’t expect. Getting a job is portrayed as this system everybody follows — employers, job hunters, personnel people, recruiters. But the truth is, even if I do what I’m supposed to do, it just blows up in my face.

I do my part, but employers drop the ball. It seems the salary range fits me, but then I find out it doesn’t. I’m ready to answer all the questions they could possibly ask about the job, and they throw me some stupid curveball! At the end of the interview, they promise an answer next week, but next month they’re still not returning my calls.

No matter how prepared I think I am, there’s this nagging fear that around the next corner is yet another surprise that’s going to blow up in my face. How is anyone supposed to use this system to get a job?

Nick’s Reply

BIG-FJH-PKGI’ve been burning the midnight oil, working on Fearless Job Hunting, a brand new set of 9 PDF books — the very best myth-busting answers from 12 years’ worth of ATH newsletters. But it’s not just reprints of Q&As.

I’ve re-written, edited, enhanced, and beefed up each Q&A. I’ve added sidebars, articles, and extra examples. I’ve created How to Say It tips. Each book delivers my very best insight and advice on the 9 toughest topics you keep asking about. So let’s get on with this week’s Q&A — and then I’ll explain how Fearless Job Hunting will help you ovecome the daunting obstacles that stop other job hunters dead in their tracks.

I’ve been saving your question for this special edition of the newsletter, because there’s no simple answer to it. The solution starts with an attitude and a strategy for landing the job you want — but it’s not in this week’s newsletter. Please click here for my advice about How to start a job search.

What you will find is a sample section from one of my 9 new PDF books in the Fearless Job Hunting series — Book One: Jump-Start Your Job Search. I hope this sample — How to start a job search — helps you orient your job search so you can stop fearing those curveballs.

Fearless Job Hunting™

I’ve published almost 500 editions of the Ask The Headhunter Newsletter, and I get lots of requests for reprints of old editions about the toughest job hunting obstacles.

My goal with these 9 new PDF books is to make you a fearless job hunter — I’d like to give you an edge, and help you anticipate and overcome the intimidating roadblocks when you’re trying to land a job, so you can stand out as the most profitable hire. (Here’s a list of the titles of each of the 9 new books.)

The question in today’s newsletter merely highlights what troubles job hunters: The broken-down employment system that every day fails employers and job hunters alike.

Success in job hunting isn’t about chasing job postings, sending resumes, and filling out endless online application forms. If any of it worked, you’d have the job you want. It’s not a step-by-step “process” for landing a job. There is no such process that works! If you’ve been participating on Ask The Headhunter, you know exactly what I mean, because it’s what we discuss every week!

In the real world, “the steps” lead to failure when you encounter daunting obstacles — the inevitable obstructions that trip you up. Either you know what to do to overcome them, or you lose.

The 9 Fearless Job Hunting books help you deal head-on with what drives you crazy. They deliver hard-core answers to the in-your-face questions no one else dares to address. Success in job hunting is about knowing what to do when you hit the wall:

A personnel manager rejects you.
Should you walk away? (Book Four)

You’re unemployed.
How do you explain it? (Book One)

A friend gives you a contact.
How do you make it pay off? (Book Three)

An employer wants your salary history.
How do you say NO to protect your ability to negotiate? (Book Seven)

It’s between you and Candidate #1.
How do you show that you’re the more profitable hire? (Book Six)

You received an offer, but a better one is pending. The first employer wants an answer now.
How do you keep your options open? (Book Nine)

The interview went well, but they’re not calling back.
What now? (Book Eight)

How you cope with these obstacles will make or break your job search, no matter how good your resume is, how clever your interview answers are, or how many jobs you’ve applied for. Learn how to be more assertive and how to maintain control in today’s insane job market.

Be fearless. Dive into your job search armed with myth-busting methods to deal with the most daunting obstacles. Get the Ask The Headhunter edge, and say hello to total control over your job search.

Think about the handful of “hit the wall” challenges I’ve listed above. Then please share your experiences: How have you dealt with one or more of them? Let’s compare your methods with some of the tips I’ll discuss from the 9 new Fearless Job Hunting books. And don’t miss the sample section of Jump-Start Your Job Search!

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Fearleass Job Hunting™ is a trademark of Nick Corcodilos.