What does HireVue tell us about employers?

On August 23, 2016

Sighmaster — an Ask The Headhunter regular — tells this story about an encounter with an employer that tried to schedule a HireVue video interview prior to any other discussions with the job applicant. (From the comments section of HireVue Video Interviews: HR insults talent in a talent shortage.)

Sighmaster’s Story

hirevueBack in July I applied for a design job with Connections Education. I got an email from their HR rep:

“Thank you so much for applying with Connections Education!  I am sending you a first round, preliminary digital interview request in a separate email through our vendor, HireVue, for the position with Connections Education. [Note the redundancy in mentioning the company name twice, was this email sent by an algorithm?] This process allows you to record yourself answering questions that will be watched by the hiring team, who will then set up second round, in-person interviews.”

I replied as follows:

“To quote the letter writer in this ATH article (HR Pornography: Interview videos), I find this request creepy, impersonal, presumptuous, Orwellian, exploitative, voyeuristic, unprofessional, and perhaps even unethical. It is also insulting. A hiring manager that won’t ‘waste’ their time interviewing candidates is certainly not worthy of my time. I am withdrawing my application.”

Her response:

“I am sorry that you feel that way and it is certainly not meant to be any of those items listed. If you would prefer to do a phone interview instead, we can arrange that. The reason we use HireVue as the first step in our process is because of the high volume of positions we have open, it would be impossible to screen the amount of applicants we are able to using a tool like HireVue. You can also opt to turn the video part off and just do audio id desired. I hope you’ll reconsider this position and agree to a phone interview.” [sic]

So, there ya go, I refused the HireVue and got a phone interview with the hiring mgrs.

The call consisted of a man who was the creative mgr and a woman who was director of marketing. The woman seemed nice, but the man had the personality of an uncooked potato. How’s that for ironic? I certainly would like to have seen this guy perform on a video camera to see if it would have been worth my time to talk to him (it wasn’t!).

Needless to say, the “interview” went nowhere — when you talk and talk and talk but the hiring mgr has nothing much to say other than “do you prefer mac or pc” (and you get sentenced to hell if you answer pc!) the outcome is inevitable.

I got their rejection email a few days later, to my relief. Of course, I’m still unemployed, but hey at least I stood my ground…*sigh*

Nick’s Reply

What does their use of HireVue video interviews tell us about employers?

This is just one data point, but it’s worth noting two outcomes of Sighmaster’s response — bold as it was. First, even though Sighmaster withdrew from the process, the employer still pursued this applicant. Saying no emphatically doesn’t necessarily kill the employer’s interest in a good candidate.

Second — perhaps more telling –, it seems the company’s choice to use video interviews to begin with may have signaled what kinds of managers Sighmaster would meet during a phone call, and what the experience would be like.

If you’ve been subjected to video interviews, did you find any correlation between that practice and the rest of your experience with the employer?

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HireVue Video Interviews: HR insults talent in a talent shortage

On August 22, 2016

Welcome to the machine.

video interviewsYou’ve got rare, desirable skills — but are you ready for video interviews? Maybe what makes you rare is how hard you work for your employers. In any case, you apply for a job.

You fill out several pages of online forms. You attach a resume that you spent hours customizing to address the specific employer and job. You provide names of references, sign off on a waiver and agree to the terms required.

Software and some algorithms scan your data record for keywords. If they match those in the employer’s database, your application is flagged for the next step.

Then you get an e-mail. It asks you to click on another agreement, and to sit in front of your own video camera to answer a series of questions from an online robot. You carefully organize your responses and do your best to be calm and collected as you address the eye.

No one from the employer has spoken with you. No manager has taken time to answer your questions. No one at the employer company knows you exist.

When you’re done, you click your video interview up to a database at a company called HireVue. What you don’t know is that no human will ever take time to watch you answer all those questions. No one hears you speak.

bit-streamAnother robot “views” your video and algorithms scan the sounds and movements you make in the video.

The employer has invested its money in HireVue, not in you, to conduct this assessment — which we can’t even call an interview because although HR is viewing there is no inter-action with anyone. It’s just your bit stream and a recording and some software and hardware, saving the employer the cost of deploying a human to judge you.

If your data doesn’t match the template the employer uses to match job candidates, the recruiting process ends. A quick look at the employer’s website reveals that “People are our most important asset!”

Sucks for you, doesn’t it?

Question

When I applied for a job, they wanted me to sign into something called HireVue so a robot could interview me. Are they kidding? They’re trying to attract people like me and the best they can do is a video camera? (Not to sound arrogant but the work I do is specialized and it’s not easy to find people with my skills.) Long story short, I told them (yes, told them) to take a hike. I’m a software developer. Would you like to join forces and create a robo-interviewer job candidates can send to employers? I’d like to see their faces when the talent they’re dying to hire wants them to pose for the camera before I decide they’re worth my face time. Are you seeing a lot of this, or is this just one clueless company (that I won’t name though I should)?

Nick’s Reply

In the midst of a talent shortage, HR tells the talent to sit for video interviews but can’t figure out why it can’t attract the talent it needs. Gee, is there a connection? Or is the modern HR executive daft?

I keep seeing HireVue infomercials popping up in the news. It’s a fair guess that these uncritical fluff columns are HireVue’s PR team pitching “content” to the media. Press releases are free advertising, but many media outlets eat it up because the PR agent does all the work and basically writes the article. The news outlet saves money, too, while real news reporters collect unemployment.

There’s a recent fluff piece about HireVue in the Wall Street Journal — which should know better: Video Job Interviews: Hiring for the Selfie Age. (The Journal requires a paid membership, but you can view the article for free by searching Google for the title, then X-ing past the splash screen.) On the other hand, the dusty skeleton in the WSJ’s closet is its defunct CareerJournal, which compromised the newspaper’s editorial integrity to sell its job-board service: Job-Board Journalism: Selling Out The American Job Hunter. So perhaps it’s no surprise the WSJ is hawking HR technology.

I’d like to ask the Ask The Headhunter community: Do you as a job seeker (or as a hiring manager, or as even one of the many HR folks who subscribe to Ask The Headhunter) buy this stuff?

canddiate-lineInterview videos infomercial claim #1

“…companies say [HireVue] is an efficient, fair and inexpensive way to process hundreds of applicants…”

The key word in this statement is “process,” as in “process meat.” Here’s what Gilman Louie, partner at Silicon Valley venture firm Alsop Louie, told me about how modern HR technology destroys an employer’s competitive edge:

“HR processes 2,000 candidates! They don’t look through 2,000 candidates! And at the end of the process, what they get is the same candidate that everybody else running PeopleSoft gets! So where’s your competitive advantage if everybody turns up with the same candidates?”

Infomercial claim #2

“Video interviews have significantly reduced travel costs for Cigna recruiters. Frank Abate, a senior recruiter there, said one of his colleagues racked up more than $1 million annually just traveling to meet candidates. Since adopting video interviews four years ago, that colleague’s expenses are now under $100,000.”

Gee. Imagine spending money to go find the talent. Cigna is saving by not meeting candidates.

By not meeting candidates.

By not meeting candidates.

You can’t make this stuff up.

Imagine if Cigna told its sales team to stop spending money to call on customers to close deals.

I love your idea for a robo-interviewer app for job seekers. Imagine how much you — the talent — could save by telling employers to talk to the video camera before you bother talking to them in person. Get that employer ready for its close-up. Tell HR you don’t talk to the hand.

Infomercial claim #3

eye-lens“Recruiters at IBM and Cigna said they evaluate candidates based on how well the person communicates his/her thought process, whether the person answers all parts of the question—and whether he/she makes eye contact.”

Eye contact??? Uh, contact with what eye??

Infomercial claim #4

“HireVue, InterviewStream, WePow and other vendors that make video-interviewing software say their programs make hiring more fair because all applicants must answer the same questions, placing substance over schmoozing and small talk.”

Schmoozing and small talk are bad things. The robo-interview vendors now save HR jockeys from the ignominy of having to talk with the talent HR claims is so hard to find, so hard to attract, so hard to hire. Heaven forbid recruiting should be a social interaction where you can judge someone in person.

Small talk is a bad thing. But employers say they want to judge applicants for cultural fit. Tell it to the camera.

Just how gullible is HR?

While the HR profession’s existence is being questioned in the C-suite, HR outsources its most important job — hiring — in a stunning display of gullibility. Wowed by technology it doesn’t even understand, HR deploys it at enormous cost to insult the talent it needs to attract during a talent shortage.

The by-line on this WSJ “article” is Dahlia Bazzaz, a former “crime reporter” and summer intern — and Ms. Bazzaz goes on to blurt out this sales pitch for HireVue:

robo-hr“Taking robo-recruiting one step further, some HireVue customers have an algorithm review the video interviews for them. Using data about the skills and attributes companies are seeking for a given role, a program called HireVue Insights scans videos for verbal and facial cues that match those skills then ranks the top 100 applicants.”

Now I get the “crime reporter” part, and we get to what’s really going on. Personnel jockeys don’t just avoid recruiting and interviewing you. They let HireVue’s robots “watch” your interview videos. Don’t those schmutzes realize they’re next? WTF? Inflatable interview dolls?

Let’s go back to Gilman Louie, whose investments in the digital world are his livelihood. What does he say about picking people?

“When you’re selecting people..  it’s personal. And personal is not digital.”

HR eats this stuff up.

“Speeding up the hiring process allows recruiters to look at more applicants than before…”

HR complains its job postings yield such a flood of applications that HR can’t possibly “look through” them all. But now personnel jockeys have time to look through all those videos. Gullible?

We could partner to produce an app that requires HR to make video interviews job applicants can watch to judge employers. But we’d do better selling popcorn to all those couch potatoes while they dial the talent knobs. Then there’s this idea for production services we can sell to job applicants: HR Pornography: Interview videos.

Companies like HireVue, InterviewStream, WePow — can you blame them because HR is stupid enough to spend its money insulating itself from, and insulting, the talent HR says is so hard to attract in today’s hiring market?

Can you? I can. These HR technology vendors are vampires sucking the recruiting budgets out of comatose HR departments while pitching stories to the media about how people are interchangeable parts — to be sorted by algorithms and selected by robots.

The HireVue Quiz

There’s an issue with HireVue’s video interviews I haven’t even mentioned. Can you guess what it is?

Would you sit for a robo-interview? Or would you rather HR pose for you first? Just how daft do you think HR is?

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New Grads: Send a robo-dog to job interviews!

On July 18, 2016

In the July 19, 2016 Ask The Headhunter Newsletter, a reader bemoans the effect of “stupid” technology on hiring. He doesn’t realize he needs to get a dog.

Question

robo-dogI saw a disturbing story on Bloomberg: Goldman Scraps On-Campus Interviews for Robo-Recruiting. It’s about how fewer companies are doing on-campus interviews because of the lack of jobs. Rather, some companies are having a machine do the interview. I cannot tell you how stupid I think this is. I am sure you will agree.

As an electrical engineer, I have to say that this is a misuse of technology — people like me might make such technology possible. I’m tired of hearing about “disruptive technology.” If this is the future, I want no part of it. What is happening here?

Nick’s Reply

Employers have given new grads no choice but to send robo-dogs to their job interviews to woof it up with the employers’ robots.

At the same time companies like Goldman Sachs complain there’s a skills shortage, they demonstrate a complete lack of recruiting acumen.

CNN reports there’s a surplus of talent (College job hunt gets tougher as campus interviews fade):

About 12.6% of college grads are underemployed, meaning they don’t work enough hours.

Then CNN quotes a recruiter:

There is a real skills gap. [Many college grads] don’t know where their education and skills fit in the workforce.

It seems this “Wall Street titan” can’t figure out what to do with skills and education, either.

How does this smell?

CNN says “the U.S. economy has a record number of job openings.” The U.S. Bureau of Labor Statistics confirms there are 5.6 million open jobs.

NewsHour’s Paul Solman calculates that around 19.5 million Americans are either unemployed, under-employed, or looking for a job even though they’re no longer counted as unemployed or as part of the work force.

That’s a ratio of 3.5 job seekers to every vacant job. While not all job seekers are qualified, there’s hardly a talent shortage. But employers like Goldman Sachs claim there is — so, what do they do to pick the right candidates?

Edith Cooper, Goldman’s global head of human capital management, says she’s got a really novel way to recruit and entice the elusive qualified new grad. She has stopped sending humans to interview them:

We’re trying to take out an individual’s assessment of talent.

CNN elucidates this new strategy:

The Wall Street titan announced last week it will ditch on-campus interviews starting next year for undergraduates in favor of an automated interview recorded by HireVue, a Utah-based company that creates software for recruitment.

The aforementioned recruiter explains this supply-and-demand rationale:

A generation ago…the employer came to the candidate. Now the candidate has to find the employer.

If the head of Goldman’s HR isn’t getting it, here’s an analogy the head of sales might understand. There are millions of investors hungry for good investments, so Goldman’s stock brokers should stop selling — and wait for investors to beg for a Goldman account.

Beg to work for us!

In a job-seeker’s market, new grads must subject themselves to machine interviews, invest their time filling out online applications, and wait like starving dogs to be fed. Meanwhile, Goldman Sachs HR managers get paid to wait for bots to do their hiring. Disintermediation, anyone?

dog-bot-2It seems not to occur to the Goldman Sachs of the world that they can’t find talent because they’re not looking for talent. It’s the proverbial story of washing your hands with rubber gloves on. It’s surrogate interviewing. Outsourced hiring. To use another metaphor, rather than going out to meet the talent, Goldman Sachs is sending a robo-dog named HireVue with a note in its mouth. Machine interviewing.

I’ve written about the likes of HireVue before: HR Pornography: Interview videos, WTF! Inflatable Interviewer Dolls? This is not disruptive technology. This is outsourced corporate irresponsibility.

In the midst of the claimed “talent and skills shortage,” CNN says the percentage of big-name employers that go to college campuses to recruit has dropped from 89% in 2007 to 76% today. They’re so desperate to find and hire talent that they’ve stopped recruiting! Worse, in a job-seeker’s market, Goldman tells job seekers to do tricks to get jobs.

Automated Personal Service

Recruiting requires selling — something a stock brokerage company should know a lot about. It requires personal contact, persuasion and, yes, a soft touch. Especially during a talent shortage.

Let’s go back to that analogy. In an effort to boost sales, Goldman Sachs tells its stock brokers to stop selling. Instead, the company publishes advertisements notifying investors that if they want to do business with Goldman, they must log-on to a third-party website and record their request for help with their investments. The selection algorithms are waiting! If you qualify, Goldman may do business with you.

Better yet, imagine this. You make it past the HireVue machine and Goldman invites you for a real interview. You respond with a link to your website and invite Goldman to record answers to questions that your own software will analyze to determine whether Goldman qualifies as a place you’d like to work.

Now, that’s automated personal service only a bank can appreciate!

Send in your dog

Elise Gould, a senior economist at the Economic Policy Institute, said to CNN:

Recent college graduates are having a hard time finding a job — finding a good job has become much more difficult.

robo-dog-3I’ve got an idea to make it easier on graduates.

Goldman schedules an interview where a personnel jockey will conduct a screening interview before you are permitted to meet the hiring manager. (Remember: There’s a talent shortage and Goldman is really desperate to impress and entice good applicants.)

Here’s the good part. You hire your own dog. You send a surrogate to the interview, so you won’t waste your time. (Perhaps you rent the dog from HireVue.) If anyone asks how you dare to send a dog with a note in its mouth, you cite the CNN article:

Goldman says it’s trying to weed out any biases between job candidates and interviewers, such as mutual friends, interests in the same sports or same schools.

You’re just trying to make sure the interview is fair and unbiased.

Do robots dream of job offers?

Is Goldman Sachs really suffering from a talent shortage and skills gap? While new college grads are dreaming of job offers, are industry titans working hard to find, recruit and hire those rare applicants they really need?

HireVue CEO Mark Newman is laughing all the way to the bank. I’m laughing at Goldman Sachs’ HR managers, who are deploying auto-mutts to bark at college grads. Woof!

If you’re the talent, and you know how difficult you are to find, I refer you back to last week’s column — with apologies for yet another metaphor: Tell HR you don’t talk to the hand. (For some solutions, see HR Managers: Do your job, or get out.)

What do you think? Are new grads just not ready for real jobs? Or are employers not ready to hire anyone? Maybe you should throw the employer’s bot a digital bone.

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