6 hoops to make recruiters jump through

6 hoops to make recruiters jump through

In the January 28, 2020 Ask The Headhunter Newsletter 20 recruiters contact a reader — from just one company.

Question

recruiters20 HR recruiters from one [big-name defense contractor] contacted me via LinkedIn during 2019. One of them contacted me twice in two weeks, with the exact same message: Send me your most recent resume. She clearly didn’t know she had contacted me already. Others used the same message. I never heard from 19 of them again.

With recruiter #20, I blew back and told him [the company’s] recruiters are burning their reputation with me. He called, said he was impressed with my experience, that he’d get back after circulating my resume, and never did. I sent a brief “Hello?” on the LinkedIn message thread he started. I got no response.

Is this HR “ghosting” new? I recognized years back that most employers aren’t sending even automated responses to online applicants, but I never expected they’d drop the ball when they initiate the contact! I’d appreciate any theories you have on why this is occurring.

Nick’s Reply

Ghosting by HR is nothing new. Now, do you want to save 95% of your time that phony recruiters waste?

Recruiting or advertising?

20 different people contacting you from that defense contractor are not recruiting you. They are advertising. They know nothing about the jobs they’re advertising and nothing about the people they are soliciting. Sending out job spam through LinkedIn is not recruiting.

A real recruiter knows all about you before they contact you. They already know that you’re a pretty good fit for the job. They court and pursue you — you’ll be able to tell instantly. A phony recruiter turns the knobs on the LinkedIn machine and sends a bunch of job descriptions to thousands of people and tells you all to apply for them. Welcome to automated, phony recruiting.

HR: High tech, no metrics

As long as Human Resources can maintain an image of being high-tech, the board of directors at companies like this one gratefully relinquishes the icky task of recruiting to HR.

HR shovels billions of dollars into “HR technology” — automated job sites and keyword-based Applicant Tracking Systems (ATSes). These are nothing more than keyword crunchers and spam generators that unskilled keyboard punchers can operate. It doesn’t matter that the HR tech doesn’t really work, or that HR is failing miserably at hiring, because there are virtually no meaningful metrics in HR departments. (Check this Harvard Business Review report: Employers are hiring all wrong.)

Likewise, because there are no meaningful metrics, a “recruiter” at this company doesn’t know that 19 others already contacted you.

You ask why this is occurring. Why doesn’t the C-suite or the board of directors take notice?

Recruiters pass the buck

Every top executive reads the same news every day: There’s a “talent shortage” and a “skills shortage!” It’s become impossible to find good people! Never mind that employers have access to every resume, every person on the planet.

This “news” exculpates HR — so HR can plausibly deny accountability. When HR fails to fill jobs, someone and something else are to blame: schools, the labor market, unskilled workers, the economy.

Why, it’s right there in the business media!

This leaves HR free to buy and deploy even more HR technology, to outsource recruiting to boiler-rooms of telemarketers and spammers, to pass the buck, and to wash its hands of frustrated people like you. The board of directors doesn’t bat an eyelash.

What can you do?

What good does my explanation (or my rant) do you? Understanding that most “recruiters” don’t recruit is the first step toward fixing this broken employment system.

You have already wasted hours of time fielding, responding to, and fretting over phony “recruiting” contacts. I get it — you’re concerned that one of them might be a real opportunity (even though you’re 0 for 20). There’s a way to handle automated recruiting advertising and seemingly legit solicitations. Respond with an automated reply of your own.

Ask the recruiter what specific job they think “you would be a great fit” for, the salary, and the name and contact information of the hiring manager. If you’re really being recruited — rather than advertised to — the recruiter will call you (or request your phone number) immediately for fear of losing “a great fit.” Phony recruiters won’t bother.

6 hoops for recruiters

But there’s another way to test any recruiter before you go to the trouble to respond. Ask yourself these six questions about the solicitation and, if you like, ask the “recruiter,” too:

  1. Is this solicitation really addressed to me personally, or is it boilerplate that was mass-mailed to a list?
  2. Am I being recruited for a specific position, or is this an advertisement inviting me to read a bunch of job postings?
  3. Is there any evidence that the “recruiter” knows enough about me to know whether I’m really “a great fit” for this job?
  4. Did the “recruiter” mention the name of someone that recommended me, or am I just one of 14,000 matching profiles turned up by an algorithm?
  5. Does the “recruiter” reveal that they understand what this job is about?
  6. If I’m really the “great fit” they say I am, why isn’t this a request for an in-person job interview?

A good job candidate is worth a lot to a real recruiter, who will take your questions seriously. If you don’t get good answers to those six questions, you’re not being recruited. 95% or more of solicitations are not from real recruiters. They’re from job spammers paid to force feed you job postings. Beware what you swallow.

Make recruiters jump through hoops

The bottom line is, those 20 “recruiters” that contacted you are actually bots deployed by inept personnel jockeys who work for executives and boards of directors that believe what they read online and hear on the radio – that Indeed and ZipRecruiter and LinkedIn have figured it all out.

“HR says we don’t have to waste money on skilled recruiters because LinkedIn does all the hard work! Let’s buy more HR technology!”

You know better. You just need to trust your judgment. If the employer contacts you then drops the ball, don’t pick it up — certainly not 20 times! Don’t get hurt by a broken system. Do something smarter. Learn how to vet those solicitations. 95% of them are not pursuing you. They’re advertising jobs to you. Make recruiters jump through hoops before you give them your valuable time.

Invest your time talking only to real recruiters, real employers and real hiring managers that are ready to talk to you about real jobs. If only HR were to invest those billions in hiring real recruiters.

Which of the six hoops do you rely on to test recruiters? What other hoops do you make recruiters jump through — before you’ll jump through any hoops for them?

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Dr. Robert Cialdini: How to persuade employers to hire you

Dr. Robert Cialdini: How to persuade employers to hire you

Robert CialdiniDr. Robert Cialdini: The Psychology Powering Influence and Persuasion

Source: Guy Kawasaki’s Remarkable People Podcast

Bob Cialdini is the “godfather of influence.” He is to changing people’s minds what Martha Stewart is to changing people’s lifestyle.

 

Nick’s take

Bob Cialdini has spent his life studying the parameters of compliance — how we get others to do what we want. And that’s exactly what you need to know to get an employer to hire you.

If you don’t listen to another podcast this year, listen to Dr. Robert Cialdini’s clear, compelling conversation with Guy Kawasaki about how to ethically influence other people to “come in your direction.” Gene Webb, my mentor at the Stanford Business School, gave me Cialdini’s book, Influence: The Psychology of Persuasion, while I was a graduate student. I’ve since given the book to my own kids and to many friends.

Robert Cialdini is professor emeritus at Arizona State University and one of the world’s leading researchers in social psychology. He’s probably also the most widely read psychologist in the sphere of sales. But don’t let any of that put you off. This isn’t armchair psychology or cheesy sales training. It’s must-hear information for any job seeker, employer or business person. (Do yourself a favor: Don’t read the transcript. Listen to the audio.)

What’s your take?

Did you find a tip in Cialdini’s podcast that you can put to use immediately? Did you learn something you didn’t know? How do you influence or convince employers to hire you?


 

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Will publishing on LinkedIn make me look like an expert?

Will publishing on LinkedIn make me look like an expert?

In the January 21, 2020 Ask The Headhunter Newsletter a reader wants to be an expert.

Question

expertIn your previous postings, you suggest that LinkedIn is a poor medium for applying to companies. (See LinkedIn Payola: Selling out employers and job hunters.) At the same time, building one’s reputation as an expert in their profession is a big competitive advantage while finding a professional home.

Is LinkedIn an appropriate and productive medium to build one’s professional “brand” by publishing articles and making intelligent comments? Or do you recommend other media for this purpose?

By the way, after reading your articles, I will never search for work like one of the “herd” again. The headhunter tactics that you talk about are very similar to what a consultative seller does: Ask a bunch of questions to key stakeholders, observe, design a solution, and present why it is the right solution for them. Thank you.

Nick’s Reply

What I teach about job hunting is very similar to how good consultants sell their services – it’s all about the client, not me. If I don’t have a dead-on relevant solution for the employer, I have no business in the job interview.

A job seeker, like a consultant looking for a new client, needs to walk into the employer’s office with a proposal that focuses on the problems and challenges that particular manager is facing. Job interviews fail when applicants talk primarily about themselves and about their history. What gets you hired is proof that you understand the employer — and that you have a plan to help the business. (See Stand Out: How to be the profitable hire.) My compliments on how you interview and thank you for your kind words.

Now let’s get on to your question.

Does LinkedIn make you an expert?

I think the value of publishing on LinkedIn is at best questionable. It doesn’t make you an expert to publish on a website that doesn’t seem to edit or vet user-created content. You might agree with me that there’s plenty of tripe on LinkedIn, then argue that “there’s good stuff if you look for it.” We could say the same about any dumpster, but that doesn’t make it Trader Joe’s.

LinkedIn stopped pretending long ago that it cultivates high quality relationships or selective “professional networks.” (See LinkedIn: Just another job board.) I believe the same is true of user-created content on LinkedIn.

Expert publication or fish wrap?

I’ve read some good articles on LinkedIn, but most are fluff and PR. The entire purpose of LinkedIn’s publishing platform seems to be building its page count and page views by driving comments – not to create an expert arena. It’s what we used to call a fish wrap — a free “newspaper” loaded with paid advertising that includes a few articles to appear legitimate.

There’s nothing wrong with a fish wrap if you’re, say, looking for a used car or if you want to advertise your furniture store. But in that regard, LinkedIn is lower than a fish wrap because, for people like you and me, it’s free advertising.

You post your resume on LinkedIn as a profile, and I use LinkedIn as a way to promote Ask The Headhunter, because it’s free. Every week I post a short announcement about my newest weekly column on LinkedIn, just as I do on Twitter and Facebook — purely to let people know about it. It drives traffic to asktheheadhunter.com. Why don’t I just post the entire weekly Ask The Headhunter column on LinkedIn? Because LinkedIn doesn’t pay me for it. That’s why LinkedIn isn’t a real publisher. I don’t want my expert content on a site that doesn’t value expert content enough to pay for it.

Experts are in expert communities

When you post your profile on LinkedIn, you’re doing the same thing — taking advantage of the exposure. But if you want to engage in really useful dialogue with people in your professional community, you must go where they hang out. That’s where you need to be seen.

If I’m looking for a good job candidate for a client company, I’m not going to search LinkedIn articles. There are better places to do that, where real experts hang out — expert communities.

I think it’s critical to establish a strong reputation for expertise where the professional community that you want to work with congregates; where your peers (and the peers you want to join) talk shop.

I like vertical publications more than general platforms. It’s harder to get an article published in such professional hubs. Even if they don’t  pay you for your content, they have a strong vetting process – and that’s good. It keeps the standard high, and it earns you a meaningful reputation if you’re the writer.

Expert content

You don’t have to write articles to build a reputation in your professional community. You might volunteer to speak at a professional or industry event, or participate in a panel discussion. Even if you only help organize such an event, you’ll rub elbows with real experts who can help you on your next steps toward a strong reputation of your own.

You can also demonstrate expertise by regularly posting thoughtful comments on the right professional forums. That’s how you become a go-to expert that others rely on. I know recruiters who lurk on highly specialized technical and scientific discussion communities online. That’s where they find opinion makers discussing the ins and outs of their work — then they recruit them or get referrals from them.

No one develops an expert reputation overnight. It takes time and very dedicated effort. Real expertise is earned while one is vetted by other experts in their field — and LinkedIn is hardly an expert community! So, no, I don’t think that writing articles on LinkedIn will make you look like an expert. It will make more money for LinkedIn.

Expert status requires a long-term investment

What people find hard to accept is that you can’t just submit or post something now and then and expect results. You must participate long-term and be an active member of a professional community. There is no easy way to a great reputation. It grows from posting good stuff and from being a “regular.” (For some tips about building a solid reputation, see Branding yourself suggests you’re clueless.)

I think LinkedIn has become just another Internet fish wrap. At best, it’s a souped-up telephone directory — everyone is in it. If it’s an expert reputation you want, find niche sites where others in your field gather. Publish there. That’s my advice.

What’s your expert community site or publication?

I didn’t suggest any specific expert websites (or print publications) that are good places to publish because there are so many. Almost every area of work has such professional community hubs. This is where up and coming experts breed!

So here’s my request to Ask The Headhunter readers:

What’s your field of work, and what’s the best niche publication or online community for it? Where do you hang out for expert discussion? Please share your list of expert content outlets!

How do you promote your expertise? Do you find LinkedIn to be a credible “expert forum?” What online venues do you use to demonstrate your acumen?

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The real jobs shortage

The real jobs shortage

 

Low unemployment isn’t worth much if the jobs barely pay

Source: Brookings Institution

jobs shortage

Each month, the Bureau of Labor Statistics releases its Employment Situation report (better known as the “jobs report”) to outline the latest state of the nation’s economy. And with it, of late, have been plenty of positive headlines. But those numbers don’t tell the whole story. Are these jobs any good? How much do they pay? Do workers make enough to live on? Here, the story is less rosy.

In a recent analysis, we found that 53 million workers ages 18 to 64—or 44% of all workers—earn barely enough to live on. Their median earnings are $10.22 per hour, and about $18,000 per year. Other research suggests that there are not enough decent-paying jobs for people without bachelor’s degrees. This matters—workers without bachelor’s degrees make up not just the majority of the low-wage workforce but the majority of the labor force as a whole, so the shortage of such jobs has wide-ranging consequences. Even with sunny job statistics, the nation’s economy is simply not working well for tens of millions of people.

 

Jobs Shortage: Nick’s take

While the feds and the media cheer “the great jobs numbers,” the dirty little secret is wages. Brookings scrapes the lipstick off the pig, and all that’s left is a pig. There’s no talent shortage; there’s a good-paying jobs shortage. Brookings focuses on the 44% of all workers who make barely enough to live on — and that’s troubling enough. What Brookings misses is more highly educated workers who are earning less than they used to.

Which one are you?

What’s your take?

Are you earning as much as you used to? What category in the Brookings report do you fall into? Are there really more good-paying jobs than there is talent to fill them? How many lower-paying jobs would you need to have at once, to earn what you once earned?

See also B.S. on the jobs numbers euphoria.


 

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Help this college kid get a job

Help this college kid get a job

In the January 14, 2020 Ask The Headhunter Newsletter a college student worries that not doing enough homework might hurt chances of getting a job.

Question

collegeI have a year to go until I graduate from college. I’m not the best student, but I do pretty well. I’m here to learn, but there is a lot more to college and I take advantage of it. But now I’m a little worried. My grades could be better. I could spend a little less time at the pub, and more on academics. However, homework seems like a redundancy to me. I learn in lectures, in section classes and in assigned readings. Don’t misunderstand, I crank out the papers and I get ready for tests. But doing homework? It has nothing to do with preparing you for the real world. Even people who work long hours leave the office behind at the end of the day.

I know my school has a good career center, and companies recruit there all the time. The purpose of the center is to attract good companies and jobs. My “job” is to interview well and get hired. I don’t think I’m that different from most students. I just want a good job when I get out of here. But something is nagging at me, and I’m worried as graduation gets nearer. I’m afraid I’ll get lost in the system or the system won’t work for me. I’m afraid I won’t get a good job. There, I said it. So what should I do?

Nick’s Reply

People with jobs do homework all the time — at work, if not at home. Homework means studying extra material and practicing new skills, often on your own time. You may be able to avoid this, but not if you want your grades to be better. While I don’t advocate regularly taking work home from a job, or working 60-hour weeks, I also know that the more I invest in my skills and knowledge, the better I’ll perform at my job and the more successful I will be in my career.

College, jobs & homework

I agree that college is not just about academics — you should enjoy everything it has to offer. But those boring friends of yours who are cracking the books while you’re at the pub are probably several steps ahead of you. They aren’t waiting for someone to lecture to them, or to assign readings — they take the initiative to study more on their own. (I didn’t miss that you do read, and you write papers. That’s homework, but it seems you may be realizing you’re not doing enough of it.)

Life and work require lots of homework. The same is true about getting a good job. The purpose of your school’s career center may be “to attract good companies and jobs,” just like your professor’s job is to teach you through lectures. But you’re not going to be a successful student by consuming just what your professor delivers. Nor will you find a good job by waiting for your career center to deliver it. “The system” isn’t going to “work for you.”

Please hand-write this on a piece of paper 10 times:

“Finding and winning a good job is my own challenge. No one will do it for me. I will do the extra homework myself without excuses or I will fail.”

Sign it. Tack it to the wall in front of your desk. Every time you rely on the job listings at your career center, read what you wrote. Then do the homework of looking for a job yourself.

Job-hunting homework?

There’s lots of study and preparation that goes into getting a good job. Every step of job hunting and being successful at work requires doing homework.

  1. Finding a good job requires homework. (Pursue companies, not jobs)
  2. Getting a good manager’s attention requires homework. (Some tips.)
  3. Learning what a manager’s or company’s problems are requires homework.
  4. Preparing something useful to say to the manager requires homework.
  5. Figuring out whether a job is for you requires homework.
  6. Deciding whether to accept a job offer requires homework. (Protect yourself from exploding job offers.)
  7. Showing up Day #1 ready to impress your new employer requires homework.
  8. Doing the job well requires homework.
  9. Getting better at it requires homework.
  10. Keeping your job requires homework.
  11. Being successful requires becoming a master at your work. That requires constant homework.

In fact, your ability to do homework well — to study, learn, and practice — is what a company is paying for when it hires you after graduation. In the list above, I’ve provided a few tips to help you, but I’m going to leave it to other Ask The Headhunter readers to suggest examples of what kinds of homework will help you achieve each objective. Please check the comments below.

Don’t get lost in the system

Please read this article to learn how good managers hire people: Manager goes around HR to recruit and hire. It suggests that the “system” you’ve been told will get you a job isn’t sufficient. The manager in that article isn’t waiting for resumes to appear in e-mail. He’s doing his own homework to meet people who’ve done the necessary extra work to get his attention.

If you wait for a career center or a company recruiter to do the homework for you, you’re right — you’ll get lost in the system. So spend this year honing your homework skills. Start applying them to the job search that you ought to start today, a year before you graduate. Yes, it will take that long if you do it right. This doesn’t mean you can’t go to pubs.

How much fun you make it is up to you. I wish you the best!

Okay, folks! Help me help this college kid get a job. Please review the 11 objectives above that I think require considerable homework. (Feel free to add more.) Then, for each objective, please list one good example of “homework” our young friend needs to do to achieve it. We could be creating a new college course! Thanks for your help!

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Warren Buffett: It’s the people, Stupid

Warren Buffett: It’s the people, Stupid

Warren Buffett

 

Money is important, but not the most important thing.

Source: Inc.

Warren Buffett

In a 1998 lecture to University of Florida MBA students, business magnate Warren Buffett, CEO of Berkshire Hathaway, fielded a host of questions on investments and valuations before a thoughtful student asked, “What would you do to live a happier life if you could live over again?” According to the Oracle of Omaha, “The way to do it is to play out the game and do something you enjoy all your life and be associated with people you like. I work only with people I like.

 

Nick’s take

This article quoting Warren Buffett has an extremely high ratio of wisdom to words:

  • “I work only with people I like” (See also Never work with jerks.)
  • “you will move in the direction of the people that you associate with”
  • “associate with people who are better than yourself”
  • “you’re the average of the five people you spend the most time with”
  • “not having close friends is just as bad for your health as smoking”
  • “if you’re still putting up with people you don’t like just for a paycheck, it’s time to make a change”

What’s your take?

Do you agree? Do you walk Buffett’s talk? Or is this easier said than done?

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Caregiver faces resume gap & reference risk

Caregiver faces resume gap & reference risk

In the January 7, 2020 Ask The Headhunter Newsletter a reader takes time to be Mom’s caregiver and worries about a resume gap and references.

Question

caregiverI left my job of 16 years with two weeks’ notice and a cordial thank you to my boss. My boss was bitter that I decided to move on and it was very apparent my last day. I worry that if an employer calls and asks to speak with him he would not give me a good recommendation even after 16 years of service. I had assumed that most companies are just allowed to verify employment. What if they contact my former boss directly?

The next problem is why I left that job: My mother had a stroke and I became her full-time caregiver. This was much harder than any job I’ve ever had. I am adding a simple bullet point on my resume listing this time as “Primary caregiver for ill immediate family member.” Is this how I should account for this time gap?

Nick’s Reply

The very best job applicant can be sunk when employers rely on information that the applicant has no opportunity to explain. If your old boss gives a negative reference and you have no chance to refute it, you’re done. If an employer is troubled by a gap on your resume because you were a caregiver and you’re not there to explain it, you lose. You’ll never know what happened in either case.

The problem here isn’t your old boss or your resume — or that you took time off to be Mom’s caregiver. The problem is that you’re allowing someone (an unexpected reference) or something (your resume) to represent you. Why not be represented to your advantage by someone the employer trusts?

Caregiver resume gap

Explaining work gaps is always iffy – so much depends on the attitude of the employer reading that resume. This is why I advocate not using a resume to introduce yourself to a company. A resume cannot defend you.

A resume that raises questions you are not present to answer can easily hurt you. A gap on your resume might trigger a quick, thoughtless rejection. Situations like yours make it risky to rely on a resume as the way to introduce yourself to someone you don’t know who does not know you.

Reference risk

You need to head off concerns by helping the hiring manager learn about you from a source more reliable than a resume. You need someone to paint you as a desirable job candidate before any questions are raised.

Try to wrangle a personal introduction to the hiring manager through a mutual contact — someone who does know you and who can speak up for you to answer an employer’s concerns about the caregiver gap, and who can parry a negative reference that’s not under your control. Check these ideas from other readers about how to network your way to a great introduction.

Send an advance party

You may have to work hard to find and cultivate that mutual contact – but it’s really the only way to get a hiring manager’s serious attention and to counteract worries about your gap. Send an advance party. In other words, you need someone to tell the hiring manager you’re worth hiring before they find a (silly) reason to reject you. (See How to get to the hiring manager.)

If you must use a resume, I agree that you should probably include a short note about the caregiving. But managers and HR get so many resumes that they look first for a reason to reject an applicant. Don’t give them that reason. A preemptive personal referral or introduction from someone the employer trusts can make all the difference.

The truth about references

It’s improper for an employer to contact your old boss without your permission for a reference. I think most companies honor this. An HR department that’s called for a reference should provide nothing more than verification of past employment. But managers and HR have their own back channels – their own trusted network that will talk to them off the record. So you can never tell what they will learn about you.

For all these reasons, a trusted personal recommendation is the best way to offset any concerns an employer might have about a resume gap or about one poor reference. Don’t wait for problems to arise. Cultivate personal contacts to get you in the door and to preempt objections a resume might trigger. For more about this, please see Get Hired: No resume, no interview, no joke. I admire you for stepping in to help your mom. I wish you both the best.

Have you ever been hurt by a work gap on your resume? Or by a bitter old boss? How did you explain it? How would you advise this reader?

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