Over on GL Hoffman’s blog, Seth Godin is telling people not to look for a job. And I agree. Godin thinks it’s smarter to start a business. And I agree.
What’s a headhunter doing telling people to start their own business rather than to go find a job? Well, I’d rather have one company client hiring lots of people than one job candidate filling one job. So I’d love it if you’d just go start a business and then give me your business.
I might as well ask you to wrench your neck 270 degrees and then fold your head under your armpit so you can walk backwards while looking ahead. Most people just aren’t cut out for it, though everyone would learn how to be better at any job they do — if they tried to start a business. And some would keep at it and a few would succeed.
I love Seth’s idea, but if you’re gonna tell people to do something I think you need to tell them how. So let’s look at two ways to do this.
First, if you’re never gonna try to start your own business, you should nonetheless approach your next job like it’s a business. Hell, the employer does. (If the employer could avoid hiring you or anyone else, he would. He doesn’t want to create a job. He wants to produce more profit.) So if you want to get a leg up, get your hands around that job like it is a business. Show the employer what you’re made of, or you don’t deserve the job. Here’s the basic blueprint to Create your next job without having to actually start a business.
Or, wanna have some real fun because you’re smarter than the next guy? Good for you. Don’t even pick out a new job. Go ahead and design your new company. Design your product. Then go find the vendors you will need in order to produce it. Find the customers who will buy it. Meet the competitors that you will put out of business. Go talk to all of them — they’ll be glad to meet you. (Aw, man, these meetings are looking a little like veiled job interviews, aren’t they? Well, consider that a bonus.) Know what? Every one of them is a potential funding source for your new biz, and they are also all potential employers. Your competitor may hire you to avoid beating its head against your wall. A vendor may want to use your idea to sprout a new product line. Your customer — well, customers are hard to figure out. Sometimes they want to bring an idea in-house… or they just wanna buy you out.
This latter approach to job hunting came up when a pair of software developers — a husband/wife team in Croatia — asked me whether they should Get a job, or start a business? It was fun to develop the path between both options to make them both viable. It’s not rocket science. Take a look and see if it’s the how-to solution you need.
So should you try to get a job? I dunno. I say, start by creating a job by designing the work you want to do as a business, then decide whether to do it for someone else or whether to work for yourself. Find a way to produce profit and go show it to people you respect. Either they’ll help you start a new biz or they’ll hire you.