How much money should I ask for?

A reader wants to know how much money to ask for:

“I’m considering a position, but I have no idea how much such a position ought to pay. My last employer compensated me at approximately $60K plus stock options, etc. How can I figure this out?”

You’re asking about a specific position, but the approach I’m about to describe applies to all sorts of positions when you’re trying to decide what kind of compensation to ask for.

There’s no way to determine what to ask for until you know more about the work this company wants you to do. What you earned at your last job has little to do with what you’re worth to this company. And that’s really the key: what are you worth to this employer?

To answer that question, you’ve got to do your homework. Read more