Investor’s Business Daily: Advertorial heaven

On June 6, 2008

A few years ago, I wrote an edition of my newsletter that I still stand behind: Job-board Journalism: Selling out the American job hunter. The article revealed how major news outlets, like the Wall Street Journal and the cartel of newspapers that bought out CareerBuilder, compromise their editorial integrity to earn big cash from job boards. Simply, these newspapers started publishing advertising in the guise of news articles to get people to use their jobs services. We know this stuff as advertorials. Its purpose is to get you to buy something — not to provide you with the balanced reporting you’d expect from a paper like the Journal.

Examples of this compromised reporting include articles about how to optimize your use of job boards (implying you should be spending more time on the publisher’s jobs pages), and “news” about how people win jobs — on the job boards. When you read this stuff, don’t be lulled into submission to an ad just because it says Wall Street Journal on it. The job boards are surrounded by articles from “experts” who are little more than carny barkers inviting you into a tent where you’ll be fleeced by a real expert.

Now, I’ve got nothing against advertising, as long as it’s clearly presented as advertising. You can plainly see that I run GoogleAds on this blog and on my web site to offset my costs. The ads are clearly identified, and although I actively block the biggest, baddest career sites, you’ll still find ads from companies I’d never endorse. Until you’re willing to pay for what I write, I’m content having that “Ads by Google” line drawn on the page between the advertising and my writing.

But, when respected news outlets prostitute their brands and pimp their news articles to make them behave like advertising in the shadow of their news banner, I get really bugged. Read more →

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Occam’s Razor slashes You

On June 3, 2008

What’s the job hunting approach everyone can use? Start with Occam’s Razor, and you’ll find it. A reader asks: 

In all the muck and quagmire of “Internet advice” for the jobless, your bits of wisdom shine like flecks of silver. My question: How does an early middle-aged, twice-careered (both in service industry management), with a recent graduate degree in Economics best market one’s self?

Thanks for your kind words. It’s not about marketing yourself. People get brainwashed into thinking we are products — something to sell. That’s nonsense.

Jobs are not about people. Shocking, isn’t it? Well, grow up. (“Hey, it’s about The People! We count!” No, you don’t, not really. Not yet.) Jobs are about work. What’s the work? You need to figure out what work companies need done, and how you can do it. Read more →

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Advice for schools & students

On May 14, 2008

I was recently interviewed by IT Management, a publication whose focus is self-evident. The title of the article is provocative: The Failure of Universities. The gist is this: Do colleges prepare students for jobs? Good question, and one that education and industry don’t do a good job of grappling with.

I’m a big believer in education for its own sake. Anyone will benefit from a college degree, just because it will make you a better thinker and a more well-rounded person. But, preparation for a job is not mutually exclusive from an academic education. In fact, I believe it’s a necessary component of a complete education. I won’t repeat myself here; it’s in the article. My aim in doing the interview was to challenge schools with some advice about how to help their grads be better workers. What do you think?

Students need advice, too. An “old regular” (though he’s not so old!) Ask The Headhunter reader recently shared with me some advice he was asked to give to a young college student. I liked it so much that I asked Vinh Pham to let me publish it — pretty much as-is. He graciously agreed.

I like the conversational tone of Vinh’s advice in Advice to a young college student, and the earnest encouragement he offers. Vinh’s message is simple and profound: Explore. I believe the kind of exploration he recommends helps students make the critical connections between education and work — and helps lead them toward the right kind of work.

See what you think.

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Rickety, leads nowhere

On May 6, 2008

Since the first job boards came online, entrepreneurs have been trying to find ways to create a true headhunter-class service for job hunters and employers. The objective: to be able to charge the top fees headhunters do. Hey, a smart, no-barriers-to-success business mind should be able to figure it out. So it began. Bill Warren’s Online Career Center — the true granddaddy of job boards — launched on a gopher system, quickly followed by Monster.com and others. Niche boards followed, and “executive” services sprouted — and came and went, and came and went. No one was able to crack the headhunter code. No online service has been able to charge, say, $30,000 to fill a position.

So, these wanna-be’s started to do the next best thing: Lie. Headhunter.net offered a higher-class service, based on nothing more than its name. More recently, TheLadders was launched as the job service offering “the most $100k+ jobs.” For $180 per year, you get access. To what? Well, it’s not clear.

TheLadders uses the term “$100k” — $100,000 — 23 times on its About page. $100k appears four times in one paragraph of just three sentences. This is headhunter country, and Ladders comes right out and says it caters to “executive-level” people — and to HR departments seeking them. The message is that Ladders isn’t your run-of-the-mill jobs site. It’s “expressly for the $100k+ job seeker.” The promise is that, “Never again will you find yourself trolling through mid-level or bogus job listings on other, less-targeted job boards!” Read more →

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IYFQ’s: Answers #2

On April 28, 2008

In my last post I tried to tackle half the In Your Face Questions folks posted recently. Let’s get on with the rest…

JB King: If a recruiting firm only gets paid once someone is placed, why wouldn’t they want the company to have a churn so that they place more people there? Maybe the company would wise up and expect more, but how can that be worked out so that the company gets a good hire and the recruiting firm isn’t trying to pull something?

Headhunters have no control over whether a company has high employee churn. A headhunter should not be recruiting from his or her clients, and the agreement between them should ensure that. A good headhunter (yah, that’s a loaded term) would not want to continue to place good people in a company where there is high turnover, because it would have an adverse effect on the headhunter’s reputation. That’s why it’s important for companies and job hunters to check out the headhunter — how good is the reputation? Then prepare a solid written agreement.

JB King: Why does it seem that there are places that like to stockpile resumes and not really do much with them?

This is a sign of sheer bureaucratic idiocy. HR departments run job ads and collect resumes even when they have no job openings. They seem to think that the more resumes they have on file, the better off they are. But resumes have a shelf-life of about three months. After that, key candidate factors are likely to change: motivation to interview, availability, salary, location, and more. When a person submits a resume about a specific job, they’re not likely to jump at a different job a year later just because HR calls. Read more →

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IYFQ’s: Answers #1

On April 23, 2008

In IYFQ’s: Why you can’t get hired or hire good people, I asked readers to post In Your Face Questions about job hunting and hiring for which there seem to be no good answers. You came through in spades — I cringed often enough while reading them that I know you know what I mean by IYFQ’s.

The responses, advice, and comments from readers are what I was really looking for — good ideas! My favorite astutely-cynical posting is Groucho’s answer to a question with another question: “Do you really think the people you’re interveiwing can’t make up stories?”

My job is to answer IYFQ’s, and while I didn’t want to dominate the thread, I’m going to attempt a marathon Q&A session. If you find one useful idea below, I’m happy. If my suggestions arouse your ire, well, there’s a Reply button down there, too… Read more →

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Bad-boy headhunters

On April 18, 2008

I critique bad HR practices with relish, but there’s nothing worse than a bad-boy headhunter. (They come in female, too, of course.) The worst is a headhunter who brushes you off, then torpedoes a job you found for yourself. The lesson: Beware what you tell a headhunter. A reader brings the scenario into clear focus:

After an interview, I asked the headhunter if I was in the running. I explained that I was expecting a formal offer for another position (that I found on my own) and that my time-frame was tight — I had to make a decision quickly. The headhunter said he would not be taking me forward as I did not have enough management experience. He advised me to take the other job. But here’s the rub. I found out that the headhunter personally called the company where I was getting an offer and told them I was totally incompetent, would not be worthy for any position, and that they not hire me. He suggested that the company instead let the headhunter find them a truly worthy candidate. This is outrageous! Do I have any legal recourse?

Arrrggghhh. Lesson #1 about job offers: Never divulge to anyone where you are going until the deal is signed, sealed, delivered, and you are on board at the new company. Including your current employer, your co-workers, and headhunters. Read more →

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IYFQ’s: Why you can’t get hired or hire good people

On April 8, 2008

A good event sparks good ideas, whether you’re a speaker or in the audience. And a recent gig I did for the Microsoft Developer Network (MSDN) left me with a thought-provoking challenge I’d like to share with you.

In 2007, Microsoft asked me to participate in a webinar titled Ignite Your Career. I’ve listened in on some webcasts over the years, and they typically taste like dry bread… no thanks. This event was satisfying (and not just because I was in it). The MSDN team in Canada did a great job of assembling a panel of speakers who didn’t pull punches. Key to the quality of the thing was that one of our Microsoft hosts continually gave us questions he was receiving from the audience, and encouraged candid dialogue. I enjoyed it so much that I actually did two of these for Microsoft Canada (Building Your Skill Set and Career Opportunities for IT Pros — no matter what line of work you’re in, I can almost guarantee you’ll learn something useful).

The challenge came up during the post-mortem the panelists did after the second webinar. We were talking about what we did right and what we could have done better. One of our hosts — the guy who was reading us questions from the audience throughout the 90 minutes — sheepishly apologized to a panelist for “throwing you an in-your-face question without giving you much time to think about it.” Read more →

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Informational (heh-heh) interviews

On March 28, 2008

INFORMATIONAL INTERVIEW, n., (1) a stupid job-hunting trick; (2) an embarrassing demonstration of ignorance by a job hunter; (3) a transparent waste of management time; (4) the preferred substitute for legitimate job-hunting assistance developed by career experts to distract their clients and justify their fees.

Heather Hamilton’s take on informational interviews provides a good perspective from employers on this job-hunting tactic. But the definition above is mine.

When you request an informational interview, tatoo LOSER on your forehead before you attend the meeting. That way the manager will know up front that you are not ready to talk business. You have not done your homework. If you’ve done your homework, you should have something to offer — not something to ask. Read more →

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DamnINeedAJob.com

On March 12, 2008

If you’re going to mail out hundreds of resumes to people you don’t know, or post your credentials on some web site, you might as well stand on a busy street corner and just hand out your resume to random passersby. You’re just as likely to find a job either way. That’s what I tell people who use conventional job hunting methods, and I figure I’m making my point. But there’s nothing I can think of that someone hasn’t already done…

Larry Dinsmore stands on corners with his resume plastered on his back. While I don’t know whether someone’s going to hire him right there on the street, he is doing something smart. Larry is meeting and talking to people, which beats staring at a computer screen and waiting for an employer to magically appear with an interview invitation. (This time-honored strategy was invented by personnel jockeys, aka “recruiters”, in big companies who sit on their butts waiting for the perfect candidate to magically appear on their pc screens. Nice work if you can get it.) Read more →

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