Job Boards: Take this challenge or F off!

In the May 7, 2013 Ask The Headhunter Newsletter, a job hunter gets fed up having to pay to “access” jobs online:

I have been job hunting for three weeks now and each time I come across a job that I would like to apply for, I get directed to a website that demands payment. Can you comment on this in your next newsletter or blog? I want to know how to get around it if possible.

Nick’s Reply

Websites that demand payment for jobs should deliver jobs and paychecks before they bill for sf-off-2ervices — or they should F off.

The only people who charge to match a person to a job are headhunters, and headhunters (at least the real ones) charge only the employer. They never charge job hunters. And they charge only if they actually fill the job. That is, no match, no dough.

Who is charging you for jobs?

If you can find me a website that charges money and guarantees you a job, I’d like to see it. Otherwise, it’s important to understand what you’re paying for, because there’s an entire industry that will take your money (and your personal information, which is worth money) and guarantee you only one thing: database records.

Let’s consider what you’re encountering. If we Google “headhunter,” we get two paid results at the top of the page: One for TheLadders and one for Monster.com. Neither is a headhunting company, so there are no guarantees about putting people into jobs. These are job boards that want lots of personal information before they will even show you a job description. (How many employers demand all your personal information before showing you a real job? And what’s up with Google? TheLadders and Monster are headhunters? Give us an F-ing break, Google!)

TheLadders (which is being sued for running multiple scams) wants money for access to jobs.

When you click on the Monster.com result, Monster thinks you’re an employer and wants money to post a job.

Another result is CareerBuilder which, when you sign up, tries to sell you education at The Art Institutes — before it shows you any jobs. If you want to “make sure employers see your resume,” CareerBuilder wants you to pay for an “upgrade.” Pay enough, and you’ll “triple the number of companies who see your resume posting.” (Are you feeling stupid enough yet? I wonder if those sucker HR executives feel stupid enough yet — after paying for resume searches and getting your resume “FIRST” because you paid to “stand out.”)

You think the much-ballyhooed LinkedIn is any better? Like CareerBuilder, LinkedIn wants hard cash up front to to bump your resume to the top of the database. (Say what? Well, it works just like CareerBuilder, because now LinkedIn is just another job board.)

None of these job boards will guarantee you a job (or, if you are an employer, a new hire) if you pay them.

So here’s my challenge to all the job boards:

TheLadders, Monster.com, CareerBuilder, LinkedIn, and every other “jobs” service that wants money up front should bill the customer only after the customer starts the job and gets their first paycheck. Job first, pay later.

Otherwise, they should all F off. Because in today’s world, access to databases with jobs in them is worthless. If you pay for access to jobs, you’re a sucker.

So let’s get back to your question:

How can you get around fees for access to jobs?

Here’s the first answer: Deal only with employers. They are the only guys with jobs and the only guys that decide who gets one. (Not even personnel jockeys, or “Human Resources people,” qualify. They don’t decide who gets hired, either, unless the job is in HR.)

Here’s the second answer: Don’t give your personal information to anyone in exchange for “access” to job listings, because your personal information is worth money. Why do you think they want it? They sell it. (Don’t understand what that means? Most of the “job boards” aren’t even job boards. They’re “lead generation” magnets that use phony job listings as bait to get your contact information, Dopey! Then they sell it to anybody willing to pay for it.)

If someone or some website offers to connect you directly to an employer without a fee and without asking for any personal information, well, go for it. Just make sure there’s no catch.

Headhunters can take you to a job, because an employer will pay them for the match. There’s no cost to you. First, learn How to Judge A Headhunter. But remember: Headhunters find people, not jobs. So don’t chase headhunters.

Likewise, when an employer shows you a job on its own website, there’s no cost to you. As soon as somebody asks you for money for access to jobs, you’re being scrubbed up for an unnatural act. Run.

Have you ever used a jobs service that doesn’t ask for money or personal information? (Newspaper want ads are an example — they lead you directly to the employer.) Should you ever pay for a job? Is America’s job market F-ed up, or what?

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Why employers should pay to interview you

In the April 30, 2013 Ask The Headhunter Newsletter, a job applicant invests more than eight hours in interviews and asks why the employer acts like her time is free:

The rudeness of employers seems to be pervasive out there. I had interviews with a company recently. The second round involved four finalists meeting 12 employees over eight grueling hours. They said in mid-March that they would make a choice by April 1. I called the HR person on April 7 and got her voice mail. I said I wanted to know their decision based on the timetable she provided and asked her to call me. On April 17, I e-mailed the hiring manager to reinforce my interest and asked if they had made a decision.

The next day the HR manager responded that they hired a candidate who started work the last week of March. She said that a formal notice would be sent to other applicants within the week.

April is over. There’s been no notice. One of the other three finalists told me she heard nothing at all. Are manners and simple courtesy totally dead?

Nick’s Reply

Job applicants appear on time for interviews, devote hours of unpaid professional time to an employer, and then wait patiently for a hiring decision by the promised date. Inevitably, a company ignores its own timeline without any update or comment to the candidates. Why? Because candidates are free.

You could be bold instead of free. Send the HR manager certified mail with a copy to the hiring manager and the CEO of the company: an invoice for your time.

Am I crazy to suggest this? Would you be crazy to actually do it? Imagine the note:

pay-to-playDear [name]:

My time for our first interview was free, as it was an exploratory meeting. You requested more time for the second round of meetings, which I provided at no cost, contingent on your company fulfilling its commitment to respond with a decision by the date you chose, April 1. You ignored my calls, e-mails, and your own deadline, without the courtesy of a notice.

I am thus billing you for the eight hours of my professional time spent in the second round of meetings with your team. As a professional, I would never dream of being irresponsible with the time of my clients, my vendors, or my employer. Time is money. I live by the deadlines I commit to, and I expect others to do the same. Anything less would be irresponsible to our industry and to our profession. None of us could operate with integrity if we ignored our commitments. This is not a joke. I expect payment within 10 days.

Yours truly,

If this seems extreme, why should it? Is there a more polite way to notify a company that it has erred? Sure — but you’ve already done that, several times.

Every day, companies ignore these time commitments with impunity. Why is a deadline for a hiring decision any less important than a deadline to deliver a product to a customer? The company’s ability to meet either deadline establishes its reputation. (See Death By Lethal Reputation.) Yet, while companies worry plenty about dissatisfied customers, they don’t give a thought to what other professionals in their industry will say about them.

A job applicant treated with disrespect can do as much — if not more — damage to a company’s business as a dissatisfied customer. Do employers really think word doesn’t get around?

Maybe hiring managers just assume that their HR departments handle all the necessary niceties with applicants. But, just how accountable are HR departments? Does this company’s public relations department realize that while it’s spending millions on good press, the HR department is scuttling it? If you’re a hiring manager, and you’re not sure how job candidates are treated after they leave your office, please read Respecting The Candidate.

Your HR department might explain that processing applicants, job offers, hires, and rejection letters is cumbersome. Tell that to your customer who cancels the order that’s a month late, or to the prospect who’s waiting for a sales rep to return her call.

The technology to keep candidates informed is here. The will isn’t. Why? Because job candidates don’t cost anything. Companies can get all your professional time they want, for free, without any obligation to you whatsoever.

That’s wrong. Don’t you think it’s time for employers to put some skin in the game, if only because it would make them think twice about the costs they impose on applicants?

What if employers had to pay for job interviews? Should you really send an invoice if an employer ignores its obligation to you?

Good questions. Would it make any difference if you actually sent in that invoice? It might, if you copy the company’s public relations department and three leading industry publications. (Don’t forget to add me to your list.) To paraphrase Arlo Guthrie’s song, “Alice’s Restaurant Massacree,” imagine if 50 people a day sent interview invoices to employers. Employers might learn to behave.

You don’t want to ask an employer to pay you for an interview? Then consider Conrado Hinojosa’s provocative The No-Nonsense Interview Agreement instead.

Bad behavior is un-businesslike. I challenge any HR manager to explain why it’s okay to ignore even an implied commitment to a job candidate. If your company shines in this regard, I’d like to hear from you, too. In fact, I’ll gladly highlight your company in an upcoming column.

In the meantime, I think employers should start paying to interview applicants — perhaps then they’d behave the way they expect applicants to behave.

If you could carefully select job candidates for a job at your company, would you pay them to interview with you? What is a candidate’s time worth, anyway? Even if the person is unemployed, if they’re worth interviewing then they’re worth money.

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Is it ethical to go on this job interview?

In the April 23, 2013 Ask The Headhunter Newsletter, a loyal employee wonders whether it’s honest to go to a job interview:

I’m working for a great tech company on the west coast in a job I enjoy, but I was approached by a recruiter from a large company in the midwest for an interesting job. It would be a significant move up in management in a bigger and more well-known company. My concerns are these:

  • I like my colleagues and current employer, so I’d feel bad about leaving this role after being here only a year.
  • There are budget cutbacks and delays in bonuses that worry me a bit.
  • I’m not sure whether there will be layoffs or more austerity in the future.
  • I’m not sure that I want to leave this job and move, or that the new job is any better than the one I have now.

My question is whether it is unethical for me let them fly me in to interview if I don’t feel 100% sure I’d take the job. They approached me and seem to think I’m a good candidate, so they’re moving a bit faster than I’d like.

Nick’s Reply

I admire your integrity, but exploring the unknown doesn’t subject you to a higher ethical standard.

This company is recruiting you. As long as you have a sincere curiosity and interest in exploring what they want you to do, I’d go. When we meet someone and ask them out, we don’t explain, “Well, I’d like to go out with you, but I’m not sure we’d ever get married.” Of course you’re not! The only question is, are you attracted enough that you’d like to get to know one another better?

ethical-choices-signThat’s where pleasant surprises come from.

Keep this big fact in mind: No one has asked you to marry them yet. I mean, no one has made you an offer.

Some companies (and people) move faster than others. Frankly, among employers that’s rare and it’s a good sign. If the new company seems to have good people, a good reputation, and exciting new products in its pipeline, then I think it’s a solid potential employer. But you’ll never know what might stimulate you to take it very seriously unless you show up.

In the end, if they make you an offer, it’s still all up to you. You’ll never figure out what weight to assign to each of your concerns until you have a real choice to make. It’s better to have a new choice than not to. Even if you say no, you can still be friends. And if you say yes, you can still be friends with your old company. Remember: People leave companies, and companies lay off people — it’s called business. How the personal and social sides of it play out is really up to you. And I get the sense you’d make it okay either way.

You might not be sure why you’re interviewing with this company, but I am. Your list of concerns tells me you don’t feel safe. That’s reason enough to explore other gigs, and there’s nothing unethical about it. The Wall Says It’s Time to Go may be a helpful map through your concerns.

What triggers you to consider another job? What stops you? Can you have an honest interview if you’re not sure you want the job?

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New Grads: How to get in the door without experience

In the April 16, 2013 Ask The Headhunter Newsletter, a parent asks how her son, a new college graduate, can get a job when he’s got no experience.  How can he get experience when he can’t get hired? He’s done internships and earned good credentials in school, but keeps losing out to other applicants. How can he get in the door for an interview without experience?

Nick’s Advice

It’s difficult to guess at the problem, partly because I don’t know what your son’s degree is in and what jobs he’s been applying for. But in general, he’s encountering the age discrimination problem: He’s too young!

hire-new-gradIronic, isn’t it? Either older workers are “too experienced” and “over-qualified,” or younger workers lack skills and experience. Here’s what has become very clear to me, and we’ve discussed this in other columns: Employers demand job applicants who have done the exact job before, and who will take less money to do it.

It makes me wonder what Human Resources departments mean by, “Our company offers exciting new opportunities!” — when they offer no new opportunities at all. Why would anyone aspire to a new job doing the exact same thing they’ve been doing for years already? Why would they take a salary cut to do the same old job? (Peter Cappelli at the Wharton School of Management has documented this in his short book, Why Good People Can’t Get Jobs.)

When you hear the CEO of a corporation proclaim, “People are our most important asset!” it seems what that really means is, “People are a depreciating commodity at our company — and you’re next in line, so take a salary cut to do the same work you did last year!”

Sorry to rant, but I get fed up with companies that pretend they’re offering careers when all they offer is the same old grind. But back to your son: What can he do?

Substitute personal recommendations for experience

New college grads do get jobs, so your son needs to reconsider “How to Start A Job Search.” (Few schools teach effective job hunting to their students.) He should also consider what is an acceptable substitute for experience and skills. I think the most compelling substitute is a personal referral for a job — from someone the employer trusts. This doesn’t mean your son will get hired because he knows someone. It means he may get hired because someone will vouch for his intelligence, for his work ethic, and for his ability to learn a new job quickly. Even a cold-blooded employer realizes it can hire talent at a lower cost if it starts with a new grad who shows promise.

“Promise” is the key, and the lynchpin is the personal referral.

Work backwards

Your son should carefully select the companies he’d like to work for, and then proceed “backwards.” Before applying for any job, figure out who he knows that knows someone at the company. This may require multiple steps — but it’s a time-honored way to get in the door for a first job. He will have to spend time talking with each person along the path, to make them comfortable that he’s worth their recommendation. After all, they’re putting their names on the line for an unknown entity. (Sorry, but a new grad is usually an unknown in the job market.)

Your son should:

  • Contact the alumni office of his school, and identify people who work at his target companies — and then contact them.
  • Talk with parents of former schoolmates — ask for their advice.
  • Ask former professors for introductions to people they know in business and industry.

Then keep talking. Trust is the coin of the realm, and your son must build it if he wants a referral.

Learn to talk shop to get help

In How Can I Change Careers? I offer some tips about “getting in the door” that are perfect for new grads. (After all, shifting from college to the work world is a career change, right?)

Don’t worry if you’re not good at introducing yourself or making cold calls. Write a little script and use it until the words start to come naturally. After a few calls, they will. For example,

“I’ve been considering a move into the widget industry and I want to learn more about it. What books or articles have you found helpful in your work?”

This phone call should have nothing to do with asking for a job. Make it a casual but intelligent discussion with an expert who can educate you. This is a great way to make insider contacts. I know it’s not easy to make such calls, but if you’re asking for advice and insight rather than a job, you’ll find that some people will talk to you for a few minutes. Some may take you under their wing. Why? Because people love to talk about their work with others who are interested. When you demonstrate your willingness to invest time and effort to learn about their business, you’re not likely to be shrugged off as another desperate job hunter.

In short, learn to talk shop!

One problem many new grads have is taking advice from people who might help them. Please see “How to Get Coached.” Don’t waste those new contacts!

We can all cry that this is unfair and that employers should hire more rationally. But there are 27 million people actively looking for work in the U.S. Employers seem to think the perfect worker will come along, so why take a chance? Employers do hire new grads. But with so many new grads looking for work, the personal referral makes a crucial difference.

Are you a new grad looking for a job? What’s standing in your way? What are you doing to overcome the obstacles? Got advice for new grads? Join us in the comments section below!

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Skip The Resume: Triangulate to get in the door

In the April 9, 2013 Ask The Headhunter Newsletter, a transitioning military officer asks how to break through:

I have spent the morning drilling through Ask the Headhunter. Thank you for the time and effort you put into that forum. I especially appreciate the reasoned, personal responses you give to select comments on your posts.

I would like to ask you for some advice if you have the time. I am retiring from the U.S. Army after 24 years as a senior commissioned officer and rated aviator, but I want to work outside the defense industry. My skill set is very broad and leadership-focused. I’ve been looking for jobs at the executive level, and over the last three months I’ve selectively submitted resumes for jobs (7 total) that I think would rock my world. My evaluation of these job postings put them right in my round-house. I’m not getting any responses to my resumes, though, and I don’t know how to break through. Any advice you have would be appreciated.

Nick’s Reply

Thanks for your kind words about Ask The Headhunter — glad you’re finding it helpful. And more important to me, thanks for your service to our country and to all of us. I’m particularly troubled by how difficult it can be for military folks to transition into the commercial world.

I’ll try to offer a few suggestions.

First, please keep in mind that the average manager spends an average of 30 seconds reading a resume. That means you need to tell managers quickly how you’re going to address their specific problems and challenges. Here are a couple of short articles that might drive this home:

Tear Your Resume In Half

Resume Blasphemy

triangulateI recently gave a presentation to Cornell’s Executive MBA Program — these are managers who’ve been running companies for 7-15 years who invest about $145,000 for a two-year business degree. I’ll tell you what I told them:

When you hand your resume to an employer, what you’re really saying is this: Here’s everything you need to know about me. My education, my credentials, my work history, my accomplishments, my skills — Now, you go figure out what the heck to do with me!

Managers suck at figuring this out. Just consider that they’re looking at hundreds of resumes — not just yours.

In How Can I Change Careers?, I talk about how show a manager that you’re the profitable hire for his or her specific organization. This process can be used to produce a “blasphemous” resume — but the work involved essentially eliminates the need to use a resume to get in the door. It’s all about doing your homework on the problems and challenges the manager faces, by talking shop with people connected to the company. They will educate you and tip you off on what to say to the manager. The objective is to let these contacts lead you directly to the manager, while your competition is sending in resumes.

This set of articles may also help you get started: The Basics.

You have already selected your target companies, so you’re already ahead of the game. Most people can’t do this. They insist on applying for jobs they find.

Please also check this article: Pursue Companies, Not Jobs. Having specific targets is more than half the challenge. Honing in on them is the rest. If you do it this way, it almost doesn’t matter if they have open jobs. Believe me, managers open up jobs when they meet someone who can drop profit to their bottom line. It’s what a consultant does when pitching services to a prospective client. She shows up with very specific solutions.

One caution: Don’t deliver so much up front that you’re doing free work they can poach from you. Offer a plan for solutions, but leave them hanging a bit, until they make a commitment to you.

The best way to “break through” is to triangulate. Find and talk to people near the manager: customers, vendors, other employees, consultants — anyone who touches the operation. Never ask for job leads or to “take my resume in.” Instead, ask for advice and insight about the manager and his operation. Then close by asking if there’s someone in the operation you might talk to, to get more insight and advice: “I’m trying to figure out what I need to do to get ready for a job in this operation.”

Finally, avoid HR at all costs. See last week’s column: Why HR should get out of the hiring business, and this audio segment from KKSF talk radio: What’s HR got to do with it?

I hope you land the job that rocks your world!

How would you advise this military officer in transition? Please post your suggestions in the comments section below.

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What’s HR Got to Do With It?

Fast on the heels of last week’s column, Why HR should get out of the hiring business, I did Gil Gross’s talk radio show in San Francisco (KKSF Talk910 am). We discussed what’s broken about America’s employment system, why good workers can’t get hired, and what HR (human resources) departments have to do with it…

What’s HR got to do with it? This audio segment is about 10 minutes long:

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Cornell Presentation: Be The Profitable Hire

This is a special posting connected to a presentation for Executive MBA students at Cornell:

  • Ask The Headhunter / Be The Profitable Hire
    Cornell University Johnson School of Management
    March 23, 2013, in Palisades, NY

cornell-logoI’ll add more content here after the event — but the main purpose is to answer attendees’ questions that we didn’t have time for, and to carry on the discussion.

Please feel free to post your questions and comments below — I’ll do my best to respond to them all. Thank you for joining me, and special thanks to Cornell’s Johnson School for the wonderful hospitality!

Quick access to resources I referred to:

How to Work with Headhunters

How Can I Change Careers?

Keep Your Salary Under Wraps

Influence: The Psychology of Persuasion by Robert Cialdini

How to Get Your Point Across in 30 Seconds or Less by Milo Frank

Six Degrees: The science of a connected age by Duncan Watts

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Commit Resume Blasphemy

In the March 5, 2013 Ask The Headhunter Newsletter, a job changer wonders if his resume is any good:

I was terminated along with dozens of other people when my company got into trouble. I’ve had to look for jobs in totally different industries because I want to stay in this city. Attached is my resume. I paid good money to have it professionally written, but it has not led to even one job interview. Do you think it’s any good?

Nick’s Reply

Talented people get downsized out of their industry, but they don’t realize that jargon prevents other employers from understanding their experience. Let’s look at some of the wording in your resume:

  • blasphemer“Utilize strong facilitation skills to significantly improve PVA results.”
  • “Provide research expertise to the BU/Ds and the STS/NRSO Delivery Teams for initial facility availability studies.”
  • “Use a systematic process to develop globally focused training interventions and performance support tools.”

Say what?

How can you expect to be hired by an employer who can’t understand what you’re talking about because the terminology is so arcane? Fancy explanations and acronyms don’t impress anyone. Employers are impressed by simple English that explains who you are, what you’ve done, and how you might add profit to a business.

No matter how specialized your field, try to explain your work so your grandmother (or a 12-year-old child) would understand it. I mean no offense to erudite grandmothers or children, but I use this test on my own writing. If you can’t express it simply, you’re not helping the person you’re addressing, and you’re not helping yourself.

Just because you paid to have your resume written doesn’t mean it’s better than one you could write. (See The Truth About Resumes.) In fact, I strongly recommend that people write their own resumes. I know it’s not an easy task, but it’s worth the effort. It will help you crystallize your story about why employers should hire you. Unless you work with a rare resume writer who interviews you in depth, this “story development” won’t happen when you let someone else do it. Your local library has lots of books on resume writing. Study them and use only the best tips that make sense to you.

Re-write your resume and explain your experience and skills as simply as possible, so managers in other businesses and industries will be able to see how your credentials might be relevant to them.

If you would like to try something really different, consider committing Resume Blasphemy. This is one of the most popular articles on asktheheadhunter.com, in which I suggest that a really good resume actually violates every rule of resume writing. It “doesn’t show any of your past experience and it doesn’t list any jobs you ever did. No accomplishments, no achievements or awards.” Instead, “it requires you to do the job, not just apply for it.” I call this a Working Resume™.

So, what do you put in it? The article outlines four components that your Working Resume should include:

  • An outline of the business of the employer you want to work for
  • Proof you understand what work needs to be done
  • Your brief plan for doing the work
  • Your estimate of how much profit you can add to the job

That’s right: This resume is not about you. It’s about the employer and job. (That’s what’s so blasphemous.)

Can anyone tell me what makes this kind of resume such a challenge to use when you’re looking for a job? And, what makes it a huge challenge to any employer you give it to?

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Systemic Recruitment Fraud: How employers fund America’s jobs crisis

In the January 22, 2013 Ask The Headhunter Newsletter, reader John Franklin (who appeared with me on a PBS NewsHour segment last September) says recruitment advertising is often deceptive and asks how widespread I think the problem is:

Hi, Nick — Happy New Year. I was one of the other folks featured in the PBS story Is Applying for Jobs Online Not an Effective Way to Find Work? I’m writing to follow up on one point that I made but which didn’t get addressed due to the time constraint: companies running advertisements to update their talent pools and databases vs. actually doing any recruitment.

From my experience, this is an extremely common and rather deceptive practice that contributes to a great deal of the frustration experienced by so many job seekers. They see an ad that fits them perfectly, but it turns out to be nothing more than an invitation to submit so you can become a file listing as opposed to a candidate. In your opinion, how widespread is this practice?

(Thanks in advance for your input — great job on the piece!)

Nick’s Reply

Happy New Year to you, too! Thanks for writing to follow up on an important point you made to PBS NewsHour that didn’t make it into the program.

The practice you describe is as old as job ads. It probably seems innocuous to most people, but it’s an insidious practice that I believe contributes heavily to America’s jobs crisis.

When employers published jobs primarily in newspapers, they’d create what we used to call “composite ads.” To save money, they’d run one ad rather than five, and that one ad would include requirements for perhaps five different positions. It was the proverbial kitchen sink of recruitment advertising. The hope was that they’d get enough resumes with enough of a mix of skill sets that they’d fill at least one job, hopefully more.

recruiting-whopperFraudulent job ads

At the same time, employers were doing exactly what you’ve noticed: filling their filing cabinets with resumes. I’m sure employers bristle at the suggestion that this is deceptive. “We’re soliciting resumes for jobs! So what if that includes jobs that are not open yet?”

It’s worse than deceptive. I think it’s fraud. A job ad is a solicitation that implies there is a current, specific, open job to be filled. This creates anticipation in the job hunter, and the reasonable expectation that the job will be filled in short order — not that the resume will be filed, to be used later and who knows when. Job hunters reasonably expect a timely answer when they submit their resumes. But we all know what really happens: usually, nothing at all.

If employers want to gather resumes to stock their databases, that’s fine, but they should disclose what they’re doing. I’m sure they’d nonetheless rake in lots of resumes, but at least people would know the difference between applying for a job and applying to have their resume stored for later use.

Fresher stale jobs and resumes

How “fresh” can stale jobs be? The games employers and job boards play with resumes don’t end there. You’ll find that employers “update” their job postings with a few minor changes to keep them high in the “search results” — even though there’s no material stale-breadchange in the position. And the job boards encourage this practice. They remind employers to “refresh” their postings as a way to make the jobs databases appear “up to date” with “fresh jobs daily.” It’s a racket and a conspiracy. It allows a job board to claim it’s got X millions of “fresh, up-to-date job listings!” when all it’s got is stale bread with a new expiration date stamped on it.

The job boards tell job hunters to do the same thing with their resumes. “Keep your resume high in the results! Update it regularly!” Translation: Keep visiting our site so we can report high traffic to employers, who are so stupid that they not only “refresh” their own old listings, they pay us even more money for “refreshed” stale resumes!

HR funds the jobs crisis

Corporate HR departments are funding and propping up the job boards in an epic scam that has turned real recruiting into a bullshit enterprise that has nothing to do with filling jobs. The con is enormous. I believe it’s the source of “the talent shortage.”

After creating this fat pipe of resume sewage, employers complain they can’t possibly handle all the crud it delivers to them every day. “We received a million resumes yesterday! We can’t find good hires! And there’s no time to respond personally to everyone who applied!” Of course not. If you had to dive into a dumpster of garbage to find a fresh carton of milk, you’d complain, too. The trouble is, it’s HR departments themselves that are paying job boards to gather, store, and sell that drek back to HR. It’s incredibly stupid, but when’s the last time you saw the HR profession do anything smart in recruiting?

A billion dollars worth of nothing

Where does the jobs crisis come from? Why can’t good people get jobs? Consider Monster.com, the world’s biggest job board. In the last four quarters, the world spent dumpster-empty$1.05 billion to fill and then dive for resumes and jobs in this dumpster. Yet year after year since 2002 employers have reported that Monster was their “source of hires” no more than about 4% of the time. Is there anything to call this but a conspiracy between HR departments and the job boards? Is it anything but a racket? Is it fraud?

When a company publishes a job solicitation that’s intended only to stock a database, that’s deceptive. When employers publish jobs on a website that they know doesn’t fill many jobs, I call that systemic recruitment fraud.

The most stunning outcome is that recruitment advertising is choking the very employers that pay to prop it up. You’ve nailed the problem: Job ads — no matter what their form — are often deceptive. They’re not used to fill jobs. They’re used to build deep databases of old resumes. That’s what the jobs crisis floats on.

Billion of dollars spent on databases to find and fill jobs — while employers cry “talent shortage” and record numbers of talented people can’t get hired.

Yet another rant about job boards and HR practices? Yep. Is there a board of directors out there that realizes it’s funding the jobs crisis with its investors’ money? Contribute your stories and comments below. Nothing will change until the purveyors of this sludge get their noses rubbed in it.

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The shortcut to success in job interviews

In the January 8, 2013 Ask The Headhunter Newsletter, a job hunter asks whether I really mean it:

I agree with your non-traditional approach as the means to take control of one’s destiny in terms of choosing the work as well as the firm you want to work for, versus just scanning websites and settling for what’s available. However, you say, “demonstrate you can do the job.” Every company is so different about how they go about even routine requirements! The only way I can think of for someone to be able to do this is, you have to get connected to folks in the organization you want to work in and get them to tell you what is lacking and how they do things. That’s the only way for you to be able to demonstrate that capacity to the hiring manager.

Am I missing something? Are there alternative approaches to prep for the “demonstration?”

Nick’s Reply

(Note: Today’s question comes from a sales executive in a top U.S. company, and he asks if I really mean it when I say you have to talk to company insiders before you even apply for a job. Absolutely! What a great way to start the New Year! Let’s be perfectly clear about what effective job hunting really means!)

Get the factsNope — you’re not missing anything. You’re correct: “you have to get connected to folks in the organization you want to work in and get them to tell you what is lacking and how they do things.”

There is no shortcut

A shortcut to success in job interviews doesn’t exist. This is why effective job hunting is a challenge. You can’t approach 50 companies that have jobs posted. You have to focus and do the work to get connected so you can get the information required to make a potent presentation. Get inside the organization and get the facts!

This truth is incredibly difficult for people to accept, no matter how experienced or savvy they are. You’re a sales executive. You already know the truth, but “the employment system” has brainwashed even you to believe otherwise. Imagine meeting with a prospect to sell your services. Do you do a cookie-cutter presentation, a one-size-fits-all sales pitch to close a deal? Of course not! You’d never waste such an opportunity. You research the prospect’s business, talk to as many insiders as you can, and you figure out exactly where they’re having problems so that you can show exactly why doing business with you is the solution.

Too much hard work?

It’s no different when approaching a company about a job. The single biggest mistake job hunters make is to shotgun the market, using the same pitch everywhere. It just doesn’t work. But people resist what I suggest because it’s a lot of hard work. Of course it is. So’s that great job they say they want!

LinkedIn can promise you all the “connections” in the world, and SimplyHired can promise you all the job postings you can possibly respond to. It’s all bunk if you don’t do the hard work for each and every job you pursue. Each and every job, and each and every manager.

So let’s start off the New Year with an unambiguous statement about what Ask The Headhunter is all about:

You must talk to people connected to a company to learn exactly what problems and challenges the company is facing — so you can be ready to walk in and demonstrate how you’re going to help tackle those problems and challenges specifically.

Not ready to do that? Then you have no business in the interview, and I can’t help you. There is no easy way out of this requirement. The alternative is to be one of the millions who apply for jobs that come along, and to sit around waiting for some personnel jockey to figure out whether you’re “a fit” from a list of keywords. The sad truth is, personnel jockeys — and most hiring managers — stink at figuring this out. You must explain it to them. And there’s nothing to explain if you haven’t first figured out exactly “what is lacking and how they do things.” (I discuss this in The Basics: The New Interview, and I flesh it out in “how to” detail in How Can I Change Careers?, which is not just for career changers, but for anyone who wants to prove they’d be a profitable hire.)

Nice work!

My compliments for finding the fundamental message in Ask The Headhunter. I’m not making fun of you for asking whether you understand it correctly. I know you won’t read or hear this message anywhere else, so it seems odd. But you’ve got it exactly right. Understanding the other guy’s specific problems is a fundamental basis for proposing a business relationship.

The good news is, now you know exactly what you must do to succeed — and I’ll bet once you get past the horror of it all, you’ll realize this puts total control over your job search in your own hands. Employers are dying to meet someone who understands exactly what they need — someone who can deliver.

Is there any other way to land a job that’s not a crap shoot? Am I nuts? Is there really a shortcut to success in job interviews? Post your comments below so we can discuss the truth, no matter how much it hurts.

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