Job Boards: Take this challenge or F off!

On May 6, 2013

In the May 7, 2013 Ask The Headhunter Newsletter, a job hunter gets fed up having to pay to “access” jobs online:

I have been job hunting for three weeks now and each time I come across a job that I would like to apply for, I get directed to a website that demands payment. Can you comment on this in your next newsletter or blog? I want to know how to get around it if possible.

Nick’s Reply

Websites that demand payment for jobs should deliver jobs and paychecks before they bill for sf-off-2ervices — or they should F off.

The only people who charge to match a person to a job are headhunters, and headhunters (at least the real ones) charge only the employer. They never charge job hunters. And they charge only if they actually fill the job. That is, no match, no dough.

Who is charging you for jobs?

If you can find me a website that charges money and guarantees you a job, I’d like to see it. Otherwise, it’s important to understand what you’re paying for, because there’s an entire industry that will take your money (and your personal information, which is worth money) and guarantee you only one thing: database records.

Let’s consider what you’re encountering. If we Google “headhunter,” we get two paid results at the top of the page: One for TheLadders and one for Monster.com. Neither is a headhunting company, so there are no guarantees about putting people into jobs. These are job boards that want lots of personal information before they will even show you a job description. (How many employers demand all your personal information before showing you a real job? And what’s up with Google? TheLadders and Monster are headhunters? Give us an F-ing break, Google!)

TheLadders (which is being sued for running multiple scams) wants money for access to jobs.

When you click on the Monster.com result, Monster thinks you’re an employer and wants money to post a job.

Another result is CareerBuilder which, when you sign up, tries to sell you education at The Art Institutes — before it shows you any jobs. If you want to “make sure employers see your resume,” CareerBuilder wants you to pay for an “upgrade.” Pay enough, and you’ll “triple the number of companies who see your resume posting.” (Are you feeling stupid enough yet? I wonder if those sucker HR executives feel stupid enough yet — after paying for resume searches and getting your resume “FIRST” because you paid to “stand out.”)

You think the much-ballyhooed LinkedIn is any better? Like CareerBuilder, LinkedIn wants hard cash up front to to bump your resume to the top of the database. (Say what? Well, it works just like CareerBuilder, because now LinkedIn is just another job board.)

None of these job boards will guarantee you a job (or, if you are an employer, a new hire) if you pay them.

So here’s my challenge to all the job boards:

TheLadders, Monster.com, CareerBuilder, LinkedIn, and every other “jobs” service that wants money up front should bill the customer only after the customer starts the job and gets their first paycheck. Job first, pay later.

Otherwise, they should all F off. Because in today’s world, access to databases with jobs in them is worthless. If you pay for access to jobs, you’re a sucker.

So let’s get back to your question:

How can you get around fees for access to jobs?

Here’s the first answer: Deal only with employers. They are the only guys with jobs and the only guys that decide who gets one. (Not even personnel jockeys, or “Human Resources people,” qualify. They don’t decide who gets hired, either, unless the job is in HR.)

Here’s the second answer: Don’t give your personal information to anyone in exchange for “access” to job listings, because your personal information is worth money. Why do you think they want it? They sell it. (Don’t understand what that means? Most of the “job boards” aren’t even job boards. They’re “lead generation” magnets that use phony job listings as bait to get your contact information, Dopey! Then they sell it to anybody willing to pay for it.)

If someone or some website offers to connect you directly to an employer without a fee and without asking for any personal information, well, go for it. Just make sure there’s no catch.

Headhunters can take you to a job, because an employer will pay them for the match. There’s no cost to you. First, learn How to Judge A Headhunter. But remember: Headhunters find people, not jobs. So don’t chase headhunters.

Likewise, when an employer shows you a job on its own website, there’s no cost to you. As soon as somebody asks you for money for access to jobs, you’re being scrubbed up for an unnatural act. Run.

Have you ever used a jobs service that doesn’t ask for money or personal information? (Newspaper want ads are an example — they lead you directly to the employer.) Should you ever pay for a job? Is America’s job market F-ed up, or what?

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TheLadders sued for multiple scams in U.S. District Court class action

On March 11, 2013

ladderscomplaintAsk The Headhunter readers have been asking for it for years, and it’s finally happened. A consumer protection class action was filed against TheLadders on March 11, 2013 in U.S. District Court, Southern District of New York, for:

    • breach of contract,
    • money had and received,
    • breach of the implied covenant of good faith and fair dealing,
    • violation of the Arkansas Deceptive and Unconscionable Trade Practices Act, and
    • unjust enrichment

The suit alleges that:

“From its inception until September, 2011, TheLadders scammed its customers into paying for its job board service by misrepresenting itself to be ‘a premium job site for only $100k+ jobs, and only $100k+ talent.’ In fact, TheLadders sold access to purported ‘$100k+’ job listings that (1) did not exist, (2) did not pay $100k+, and/or (3) were not authorized to be posted on TheLadders by the employers.”

Click here for a complete court-stamped copy of the class action complaint.

UPDATE March 19, 2014
Angry, frustrated customers of TheLadders who say they were scammed finally get their day in court. Federal Court OK’s Suit Against TheLadders: Breach of contract & deceptive practices

More:

“Unlike other online job boards which are free to join, TheLadders charged a premium subscription fee to members for ‘hand-screen[ing] every job post and recruiter so you only see real, open $100k+ jobs in your area.’ In reality, however, its job postings were not hand-screened. They were ‘scraped’ from the Internet without authorization from employers or recruiters, and the employment opportunities were not for ‘real, open $100k+ jobs.’ Moreover, TheLadders had no process in place to ensure that these posted positions ever truly existed, remained open, or that they met its minimum advertised salary criteria of $100k+.”

If you believe you were scammed by TheLadders, you can obtain more information from Bursor & Fisher, the law firm that filed the complaint.

I’m laffing my ass off.

Not just because I’m happy TheLadders is finally getting exposed for its stupidly arrogant empty promises. But because it took so long for an attorney to read TheLadders advertising:

“Only $100k+ Jobs. Only $100k+ Candidates.”

In 2010, a very unhappy CFO who had spent loads of money on TheLadders — and even more of his valuable time — ran the numbers and reported that the numbers just didn’t add up. There was no way that TheLadders could deliver the number of “$100K+ jobs” that it promised: TheLadders: A long-shot Powerball lottery tucked inside a well-oiled PR machine.

TheLadders has been lying for years. Evidence from TheLadders’ own customers — reported here and elsewhere — has revealed again and again that TheLadders’ database never had “only” $100K anything in it. TheLadders own representatives were admitting it to angry customers in customer service chats — that at least one customer had the good sense to save.

ladders3When it seemed job hunters doubted the database, TheLadders’ chieftain, Marc Cenedella, came up with a claim even stupider than that: TheLadders had experts checking over very single job to make sure they’re always $100K+.

Yah, right. Not long afterwards, after repeated reports that TheLadders was still lying, Cenedella dumped the $100K lie altogether. The salary checkers are gone (Oh, I’m laffing my noogies off, Marc!) and any salary goes!

But the lawyers at Bursor & Fisher saved all the advertising graphics and the lies and stuck them into a class action complaint. Funny how stuff like that follows a company around — and drags it into court.

I expect Marc Cenedella is gagging on that jpg right about now. There’s more where that came from, Marc. Read the complaint — and don’t miss all the nice graphics you paid for over the years. The filing is loaded with them.

A little history

TheLadders is not a new subject on this blog. We’ve covered the company’s questionable behaviors many times. No one should be surprised that Marc Cenedella’s company is being sued. Here’s a selection of posts:

TheLadders: How the scam works

The dope on TheLadders

TheLadders: A long-shot Powerball lottery tucked inside a well-oiled PR machine

TheLadders: Job-board salary fraud?

TheLadders’ rigid set of criteria

One tiny $100K+ mistake

Got a Ladders story of your own? Tell it, tell it — now maybe something will come of it! Did you save some documentation that no one would pay attention to before? Share it, share it! Now somebody’s listening.

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Systemic Recruitment Fraud: How employers fund America’s jobs crisis

On January 21, 2013

In the January 22, 2013 Ask The Headhunter Newsletter, reader John Franklin (who appeared with me on a PBS NewsHour segment last September) says recruitment advertising is often deceptive and asks how widespread I think the problem is:

Hi, Nick — Happy New Year. I was one of the other folks featured in the PBS story Is Applying for Jobs Online Not an Effective Way to Find Work? I’m writing to follow up on one point that I made but which didn’t get addressed due to the time constraint: companies running advertisements to update their talent pools and databases vs. actually doing any recruitment.

From my experience, this is an extremely common and rather deceptive practice that contributes to a great deal of the frustration experienced by so many job seekers. They see an ad that fits them perfectly, but it turns out to be nothing more than an invitation to submit so you can become a file listing as opposed to a candidate. In your opinion, how widespread is this practice?

(Thanks in advance for your input — great job on the piece!)

Nick’s Reply

Happy New Year to you, too! Thanks for writing to follow up on an important point you made to PBS NewsHour that didn’t make it into the program.

The practice you describe is as old as job ads. It probably seems innocuous to most people, but it’s an insidious practice that I believe contributes heavily to America’s jobs crisis.

When employers published jobs primarily in newspapers, they’d create what we used to call “composite ads.” To save money, they’d run one ad rather than five, and that one ad would include requirements for perhaps five different positions. It was the proverbial kitchen sink of recruitment advertising. The hope was that they’d get enough resumes with enough of a mix of skill sets that they’d fill at least one job, hopefully more.

recruiting-whopperFraudulent job ads

At the same time, employers were doing exactly what you’ve noticed: filling their filing cabinets with resumes. I’m sure employers bristle at the suggestion that this is deceptive. “We’re soliciting resumes for jobs! So what if that includes jobs that are not open yet?”

It’s worse than deceptive. I think it’s fraud. A job ad is a solicitation that implies there is a current, specific, open job to be filled. This creates anticipation in the job hunter, and the reasonable expectation that the job will be filled in short order — not that the resume will be filed, to be used later and who knows when. Job hunters reasonably expect a timely answer when they submit their resumes. But we all know what really happens: usually, nothing at all.

If employers want to gather resumes to stock their databases, that’s fine, but they should disclose what they’re doing. I’m sure they’d nonetheless rake in lots of resumes, but at least people would know the difference between applying for a job and applying to have their resume stored for later use.

Fresher stale jobs and resumes

How “fresh” can stale jobs be? The games employers and job boards play with resumes don’t end there. You’ll find that employers “update” their job postings with a few minor changes to keep them high in the “search results” — even though there’s no material stale-breadchange in the position. And the job boards encourage this practice. They remind employers to “refresh” their postings as a way to make the jobs databases appear “up to date” with “fresh jobs daily.” It’s a racket and a conspiracy. It allows a job board to claim it’s got X millions of “fresh, up-to-date job listings!” when all it’s got is stale bread with a new expiration date stamped on it.

The job boards tell job hunters to do the same thing with their resumes. “Keep your resume high in the results! Update it regularly!” Translation: Keep visiting our site so we can report high traffic to employers, who are so stupid that they not only “refresh” their own old listings, they pay us even more money for “refreshed” stale resumes!

HR funds the jobs crisis

Corporate HR departments are funding and propping up the job boards in an epic scam that has turned real recruiting into a bullshit enterprise that has nothing to do with filling jobs. The con is enormous. I believe it’s the source of “the talent shortage.”

After creating this fat pipe of resume sewage, employers complain they can’t possibly handle all the crud it delivers to them every day. “We received a million resumes yesterday! We can’t find good hires! And there’s no time to respond personally to everyone who applied!” Of course not. If you had to dive into a dumpster of garbage to find a fresh carton of milk, you’d complain, too. The trouble is, it’s HR departments themselves that are paying job boards to gather, store, and sell that drek back to HR. It’s incredibly stupid, but when’s the last time you saw the HR profession do anything smart in recruiting?

A billion dollars worth of nothing

Where does the jobs crisis come from? Why can’t good people get jobs? Consider Monster.com, the world’s biggest job board. In the last four quarters, the world spent dumpster-empty$1.05 billion to fill and then dive for resumes and jobs in this dumpster. Yet year after year since 2002 employers have reported that Monster was their “source of hires” no more than about 4% of the time. Is there anything to call this but a conspiracy between HR departments and the job boards? Is it anything but a racket? Is it fraud?

When a company publishes a job solicitation that’s intended only to stock a database, that’s deceptive. When employers publish jobs on a website that they know doesn’t fill many jobs, I call that systemic recruitment fraud.

The most stunning outcome is that recruitment advertising is choking the very employers that pay to prop it up. You’ve nailed the problem: Job ads — no matter what their form — are often deceptive. They’re not used to fill jobs. They’re used to build deep databases of old resumes. That’s what the jobs crisis floats on.

Billion of dollars spent on databases to find and fill jobs — while employers cry “talent shortage” and record numbers of talented people can’t get hired.

Yet another rant about job boards and HR practices? Yep. Is there a board of directors out there that realizes it’s funding the jobs crisis with its investors’ money? Contribute your stories and comments below. Nothing will change until the purveyors of this sludge get their noses rubbed in it.

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Manufacturing a Talent Shortage: How companies conspire not to hire you

On November 19, 2012

So American companies say there’s a skills and talent shortage, and they can’t find workers qualified to do the job? And technology companies, in particular, complain the loudest?

According to a Computerworld report, it’s easy to see why. Some companies seem to be conspiring to block recruiting and hiring altogether:

“The U.S. Department of Justice has filed a lawsuit accusing eBay of entering into a ‘handshake’ agreement to not recruit or hire employees of software maker Intuit.”

Stop recruiting!

While Scott Cook, Intuit’s founder, was serving on eBay’s board, he complained that eBay needed to stop recruiting from Intuit. The DOJ suit contends that Cook and former eBay CEO Meg Whitman agreed not to hire one another’s employees.

In yet another stupid HR trick, eBay’s recruiters were told not to consider Intuit employees for jobs, and “to throw away such resumes.” The Computerworld article doesn’t say whether Intuit and eBay hire H1-B applicants after they reject those resumes.

Kinda gives new meaning to job hunters’ contentions that their resumes disappear into “the human resources black hole.” The Computerworld article says:

“The alleged hiring truce was a ‘naked restraint of trade’ that harms tech workers by keeping their salaries down and limiting their employment options, the DOJ said in the lawsuit, filed in U.S. District Court for the Northern District of California.”

HR managers in top high tech companies are throwing perfectly good resumes in the trash? And complaining about the lack of qualified tech talent?

Gimme a break. Kiss my ass.

Splashing around in the talent pool

The DOJ contends the no-hire agreement between eBay and Intuit started around 2006. Meanwhile, in August 2006, itWorldCanada.com reported that Intuit was so concerned about the tech talent shortage that it started working more closely with colleges and universities to “get people into the computer science programs.” Intuit also conducted a study of computer science enrollments which showed “a great decline.”

It seems someone was, uh, relieving themselves in the talent pool.

EBay denied the allegations, and Intuit was not named in the DOJ suit. Why? This one’s rollicking good fun. The DOJ had already named Intuit in a similar suit, along with  Intuit, Google, Apple and other companies — and settled it in September 2010. That suit led to the suit against eBay.

Talent shortage? Skills shortage? Only insofar as it seems there’s a surfeit of bullshit in these companies.

My advice: Find a company to work for that behaves competitively, doesn’t conspire to throw out your resume, and is in a business other than manufacturing talent shortages.

What have you seen in the pool lately?

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Bait & Switch: Games staffing firms play

On October 22, 2012

In the October 23, 2012 Ask The Headhunter Newsletter, a job hunter asks about bait-and-switch contracts used by “staffing” firms.

A recruiter at an IT staffing firm did something that I think is very unethical. I signed a contract with the firm to perform IT duties at a company where I successfully interviewed just days before. It specified the hourly pay and overtime.

I verbally negotiated the rate prior to signing the contract. Unfortunately, I did not ask for a copy of the contract. Yesterday, the recruiter asked me to sign more forms. There was a new contract, and a significant reduction in pay! The overtime was deleted and the pay was stated weekly instead of hourly.

When I pointed this out, the recruiter e-mailed that, “We lost the original contract.” I called the next morning, and the recruiter insisted I sign the new forms and said she would take care of my concerns. When I balked and declined to sign, she said they would redo the forms but it might be a day or two. Meanwhile, I’m supposed to start work tomorrow!

I find this utterly distasteful and unethical. I’m going to wait and see if the recruiter comes up with the correct terms before I contact the staffing account manager or the company I’m supposed to work for.

My question is, why are they stalling with the new contract? Why couldn’t it be immediately corrected? Maybe they are waiting to find something in my background check so they can report to the company that I am “unsuitable” for hire. Then, they can go out and find someone cheaper. What do you suggest?

Nick’s Reply

What you’re describing is, unfortunately, not uncommon in the IT “staffing” or “consulting” biz. (It’s not just the IT field that uses staffing firms.) These companies recruit and hire people, then “rent” them to their client companies at a profit. Things like this happen because overly-eager recruiters get excited when they find a candidate like you. They want to sign you up and assign you to a client, so they promise you a contract that’s to your liking. Later, the sales rep handling the account you’d be assigned to can’t get the rate the recruiter promised you — so the deal changes. It’s a classic bait-and-switch game.

It is crucial that you read everything before you sign, and make sure everything you negotiated is in the written contract.

No matter what you negotiated and they agreed to orally, what matters is what’s in the written contract. Make sure you get the counterpart of the contract — the copy they signed — and tell them you will not report to work until you receive it. Often, a firm will demand that you sign the contract, then they will “forget” to give you the copy they signed.

The games some of these companies play are unethical — but they do it anyway. Your protection is to insist it’s in writing, and to politely but firmly decline to show up for work until the written contract is to your satisfaction.

But be careful. If you sign something without reading it carefully, and then you decide you want different terms, too late — you’re already committed. Be very, very careful. Good contracts make good working relationships.

One tactic they may use is to ignore your requests right up until the last minute, maybe the day you’re supposed to show up for work. This puts you on edge and makes you very nervous. You want the job, but you don’t want the terms. They figure you will cave to get the work, so they will push the envelope hard and far. Unless you have a history of good experiences with them, don’t believe anything until it’s in writing in your hands.

You may really need the job, but you must decide in advance whether you will accept lesser terms or such behavior. Then stay calm, don’t complain, don’t get angry. Just state your terms. Your overriding strategy must be to make yourself highly desirable or indispensable to the consulting firm. Make them need you. Then make your reasonable demands calmly and firmly. Then let them decide, and let them reveal whether they are honest and have integrity.

You’re doing the right thing. This can be risky, but you must decide your tolerance for such risk: If they want to play the last-minute game, you can play, too. Just know what you’re doing in advance, and let this play itself out. If they don’t give you the contract you agreed to, then stop working with them. They’re not honest.

Be careful if you go to the actual employer to discuss this. Do not say nasty things about the firm. Be businesslike. It can be as simple as this:

How to Say It

“I enjoyed meeting with you, and I’d like to work on your team. However, I’m not happy with the way the consulting firm has handled the facts of the project. Is there another consulting firm you use that you respect? Can you recommend someone there that I can talk to?”

Not all companies will answer you — they get nervous. They may even have a contract with the staffing firm that prohibits them from discussing this with you. But you must decide whether integrity is important enough to kill a deal. In the end, you may need to meet a new staffing firm, and a good way to do that is to talk with a company where you’d like to work, and inquire which staffing firm they use. There are some very good staffing firms out there: Get a personal introduction to them, and learn to igore the rest. Get a personal introduction.

As more companies try to avoid the fixed overhead of staff, they’re going to look to hire “on contract.” Do you see this trend in your own business? Have your experiences with staffing firms been good or bad? What would you do in a situation like this? What methods do you use to avoid problems and to get a good deal from staffing firms?

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JobFox: We are not a crook

On September 21, 2012

JobFox, the job-board spawn of CareerBuilder, is rapidly sinking under the weight of mismanagement, financial distress, a class action lawsuit, claims of fraud, and complaints from customers and vendors.

JobFox was started by Rob McGovern, who also founded CareerBuilder. Like TheLadders, JobFox tried to take refuge in the resume-writing business, but quickly realized that was a sink hole.

Now the bottom has fallen out. Things are so bad that McGovern has published a video explaining that JobFox is not a scam.

Where have we heard those last words before?

Back in 2009, I sent McGovern an e-mail asking an important question. He didn’t answer it then, and he didn’t answer it in the video.

I hear Marc Cenedella over at TheLadders has some pretty good executive job openings, and he writes a pretty mean resume for top executives.

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Paying to Get a Job, Part 3: Job applicant tells Padres to “Suck my dick”

On August 13, 2012

In 2008 I published a column titled How much would you pay for a job? The 2009 follow-up was Pay for a job? (Part 2). Earlier this year, I told you about an outrageous racket I helped expose in the “career industry” in cooperation with Canada’s CBC-TV: Rip-Off Edition: Who’s trying to sell you a job? (video).

In all those cases, third-party “firms” were selling people “help” finding jobs. The help even came with “guarantees.” (If I could guarantee you a job, I’d be writing this from a private island.)

Such third-party “career management firms” have always attached themselves like leeches to the help-wanted business. But the worst of the offenders are employers themselves: companies you want to work for that reject your resume then try to sell you the “opportunity” to get a job with them.

Today’s example: Major League Baseball. The San Diego Padres.

Pay Us For a Chance at a Job

After Taylor Grey Meyer applied for several jobs with the Padres baseball team and received rejection after rejection, the Padres sent her an invitation to come meet “hiring managers” at the “Sports Sales Combine here at Petco Park.”

What’s the Combine? It’s made to look like a job fair. Except the Padres say, “Please note that this is NOT a job fair.” Oh, it’s much, much more!

  • “We anticipate attending sales managers will be looking to fill 50+ jobs at the Combine. “
  • “Teams from the MLB, NBA, NHL, NFL, MLS and college athletics all use the combine as a key source to find talent for their organizations.”
  • “Having been to multiple combines myself, and hired numerous people from the events, I could think of NO better way to get a start in the sport industry.”

Sound like a job fair pitch to you? Sure sounds like one to me! The Padres’ personalized e-mail to Meyer came from a Padres sales manager at a padres.com e-mail address and laid it on thick:

“Taylor, as we look for the best young talent from across the country we wanted to make sure you were aware of the opportunity. You can find the combine application at Teamwork Online through the link below.”

Clicking through to the “application,” Meyer found she could attend this “job fair” by paying $495.

Okay, Give Me The Job

The San Diego Padres are using a mailing list of rejected job applicants to sell an “opportunity” to get one of “50+ jobs.”

I don’t advocate profanity or nasty come-backs in business, especially when you’re trying to convince an employer to hire you. But Meyer knows a job from a come-on. After getting slimed with enough stupid Padres rejection e-mails to fill a hard drive, she responded in exactly the right way:

“I would like to extend you a counter-offer to suck my dick.”

Meyer then demonstrates to the male-dominated Major League Baseball sales guy that her cojones are bigger than his:

“Clearly, I don’t have one of these, so my offer makes about as much sense as yours. But for the price you’re charging to attend the event, I’m sure I would have no problem borrowing one.”

Kudos to Deadspin.com for publishing Taylor Meyer’s story: “I Would Like To Extend You A Counter-Offer To Suck My Dick”: A Rejected Jobseeker Sends The Padres The Best Letter Ever. A bit of research reveals that the Padres — along with other MLB and pro sports teams — are hooked up with SportsSalesCombine.com, a website run by “Drs. Bill Sutton and Richard Irwin,” that sells job applicants a “chance to be discovered by the pros!”

Scam Alert

SportsSalesCombine.com triggers my #2 scam alert: There’s no physical location listed for this business — just a gmail address. And there’s no explanation of its relationship to the Padres or any other sports team, except that an awful lot of the Padres’ (and other teams’) coaches are listed as “staff.”

The Padres also trigger my #3 scam alert, one of the oldest sales tricks in the book: They want you to fill out an application to qualify to pay $495.

What’s my #1 scam alert? The Padres strike out big-time for soliciting job applicants to whom they then pitch a chance at job “opportunities.”

As for that suck-my-dick rejection letter Taylor Meyer sent, the Padres deserved it. They rejected Meyer again and again, then “invited” her to “apply” to pay for a chance at a job. Deadspin.com reports Meyer’s letter has already generated at least one job interview from a team that saw a second-hand copy of her e-mail. Now, that’s networking and creating a personal brand. And it won’t cost Meyer a dime. Seems to me that Meyer has demonstrated the “Sports Sales Combine” pitch is for losers.

You apply for a job. The employer rejects you again and again. Would you then pay $495 to that employer for “the most authentic training and networking experience available” and for an “opportunity” at “50+ jobs?”

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Zuck’s Stupid Recruiting Start-up: Moo!

On June 5, 2012

Facebook is about to go face-down to $25 a share — but CEO Mark Zuckerberg may be saved by a new recruiting startup. (Recruiting industry watcher Joel Cheesman just keeps serving these flapjacks up, hot off the grill. I’m still LMAO about the last one.)

Identified.com

The Stanford University-spawned start-up Identified.com just got $21 million in sucker capital funding. (Disclosure: I went to Stanford and have yet to raise $21 million, but I do not hold that against Stanford.) And what does this “fastest growing career site for young professionals” actually do?

 

 

Yep — Identified.com sends traffic to Facebook.

Judging by the time-honored rule of putting your best assets right out front on your home page, Zuck’s got a winner by the short hairs. Somebody finally got the message — just send ’em over to FB right away!

Plus it’s not boring.

That’s the value proposition right off the bat. All you have to do is KMA and “Turn On Platform.”

Not Boring: Identified hangs out with Richard Branson

Courtesy of the Sacramento Bee, you can read all about it in the “unedited press release,” which explains nothing about how the “business” works. Well, it does say that Identified.com:

  • “transform[s] professional identity through gamification”
  • “aims to help young people achieve their professional goals”
  • “[is] taking the principles of game design and applying them to managing your career”
  • “[is] helping young people leverage data to make career choices in a fun, interactive way”

Then I realized where I’ve seen some of this stuff. It kinda reminds me of the classic resume objective statement: “I want to work with people to achieve my professional goals in a progressive company!”

But, the company’s business model, displayed on its front page, is that it’s driving more users to Zuck’s website… and that’s good for America.

And Identified hangs out with Richard Branson.

Dick Is Not On The Website

But the website doesn’t say dick about how it helps people and employers get together to fill jobs.

Because when I spent a few minutes to figure out what the proposition really is, all I learned is that:

The website says as much about the business as the press release. If you want to actually do anything on Identified.com, you need to talk to Zuck:

 

 

Why would V.C.’s dump $21 milion into a website that sends all its traffic to Facebook?

Wired magazine says:

“Facebook is on the cusp of becoming a medium unto itself — more akin to television as a whole than a single network, and more like the entire web than just one online destination.” (Cf., “We’re more popular than Jesus.“)

But then again, Wired also said:

“The sheer magnitude of Facebook’s success is one reason why, as the company charges toward what will likely be the most successful public offering in the history of capitalism…“

Disclosure: Wired is my favorite magazine. But like I said, Facebook is about to suck rocks at the bottom of $25 a share. (Facebook Deathwatch reports $25.87 at today’s close.)

If I were Tim Draper, Bill Draper, Innovation Endeavors, VantagePoint Capital Partners, and Capricorn Investment Group, I’d get Marc Cenedella on the phone, quick — Identified.com needs a better blog and a more capable hawker of recruiting services. (No disrespect to all these renowned V.C.s, but Dudes, I went to Stanford, too.)

How are we going to do that? Dunno, but it won’t be boring.

About Identified:

“What Facebook did for your social life, Identified is building for your professional life. How’re we going to do that? We’re going to make managing your career not boring.“

I was gonna say, who needs yet another online recruiting start-up? Who needs a business when you can just send all your traffic to Zuck?

But Cheesman already said it (I love this guy’s insights):

“The playbook for start-ups in the recruiting space usually goes something like this: Group of young, educated people — usually coming off their own job search, which apparently qualifies as experience in the employment space — come up with an idea to ‘make things better.’”

More Mooney?

When are the V.C.’s gonna learn that Facebook cow clicking is as good as it’s gonna get?

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Netflix: Another stupid employer

On May 16, 2012

Netflix bungled its business last year and ticked off lots of its customers, who quickly cancelled the service. It was a case study of a business and public relations disaster.

Now Netflix is at it again — this time by advertising for “recent college graduates” to fill jobs anyone could do. Age discrimination anyone? The ad on craigslist is titled, “Netflix – Recruiting Researcher  (los gatos)” and it says:

“We treat you like an adult and expect you to act like one.”

(For a PDF of the full ad on craigslist, click here. For the “live” ad on craigslist — which will not be there forever — click here. For the ad on Netflix.com, click here.)

***UPDATE 5/18/12: Netflix has removed the job posting from its own website. For a PDF of the original, click here.

Netflix has not responded to a request for comment.

Netflix would do well to act like an adult and recruit people who can do the job — and that includes college grads from quite a while ago. Consider the Netflix job ad below. What’s in this job description that an older worker couldn’t deliver?

We’ve found that recent college grads have been most successful in this position because we need some who is:
– Self-motivated and directed; hungry to get started with a great, well-known company.
– Proactive; taking initiative and follow-through is a must
– Accustomed to multi-tasking and meeting multiple, tight deadlines
– A leader and will offer innovative and constructive ideas to continue our team’s success

I know a lot of hungry 40+ year olds who are out of work — they’re self-motivated, proactive, can multitask, and lead others.

Netflix goes on to say that:

“We don’t have rules.”

That’s clear. They could add, “We don’t have any common sense.”

I’m a big fan of hiring kids out of college — as a cohort, they’re suffering mightily in the job market. They need help. Perhaps Netflix can hire a new grad who can show the company how to recruit properly. Or maybe it needs someone a lot more experienced than the clown in HR who’s producing these job descriptions and ads.

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How to Boost Your Salary Quickly and Often

On May 7, 2012

In the May 8, 2012 Ask The Headhunter Newsletter, we’re covering something different: A wild story…

From The Headhunter Files

People seem to enjoy hearing some of the stranger stories from The Headhunter Files. I usually share these only in my live presentations and workshops, but I think it’s time to go public. Rather than Q&A this week, we’ll do a “Headhunter File,” and if subscribers enjoy it, we’ll do this as a regular feature in upcoming editions.

Fred was an engineer I spoke with while I was checking references on another engineer during a search I was conducting in Silicon Valley. No one had recommended Fred to me (you’ll see why this is pertinent later) — but after my reference call was done, he asked me if I could help him land a better job. I took his resume and filed it, but I wasn’t working on any assignments he’d be a fit for anyway.

But Fred was persistent. He called me again and asked why I wasn’t helping him out. I explained that I didn’t find jobs for engineers — I found engineers for my clients, based on specific requirements. Here’s roughly how the conversation went.

Let’s make money together

Fred: “But if you’ll help me, I’ll make you a lot of money.”
Me: “I’m sure I could earn a good fee placing you, if I had the right assignment.”

Fred: “Just send me to interview with any of your current clients. I’m very good at getting job offers. You’ll earn a fee quickly and it will be good for both of us.”
Me: “Sorry, I don’t work that way. But since you brought it up, what’s your specialization? What do you do, exactly?”

Fred: “I’m an engineer, and I can do almost anything. I got a 15% raise to take this job. If you can get me 10% more, I’ll take it.”
Me: “How long have you been at your current job?”

Fred: “About two months. Before this job, I got almost a 20% raise on the last job.”
Me: “Really? How long were you at that job?”

Fred: “No more than six months. My goal is to get my salary up as high as possible.”
Me: “Don’t you think you’re building a reputation for jumping around?”

Fred: “Employers want the best people they can get, and as long as they pay me and my salary keeps going up, I’ll go wherever I have to.”
Me: “Sorry, but my clients don’t pay me fees for engineers who will pack up and leave every few months. You should be careful.”

Fred: “There’s no need to tell them I changed jobs recently. I’ve only been here two months. Just tell them I’m still at the last company. And that would be true. I’m doing both jobs.”
Me: “You’re working at two companies at once?”

Fred: “Yes. It’s a lot of work, but I don’t mind. I’ll do it as long as I can and make all the money I can.”
Me: “Do both companies know you’re doing this?”

Fred: “Of course not. Look, I could earn you several fees in just one year! We’d be a good team.”
Me: “No, you look — don’t call me again.”

Fred: “If you’re going to tell anyone, let’s just forget it.”
Me: Click.

I could have said something more clever, but I just told Fred to bug off. He never told me where he worked, and I didn’t want to know. Since no one had recommended Fred to me — another engineer used him as a reference — I had no context for a relationship with him, and no one to blame!

Making jobs pay

How was it possible for Fred to keep jumping jobs, getting 10%-20% higher salaries, and not get caught? He told me he worked odd hours, but that’s common for engineers. He’d put in just enough time at each job to keep his head above water, then leave when things got hot. After around three years, he’d boosted his salary by over 50%, and made much more than that by holding two jobs at a time. He made sure to stay employed, so headhunters would call him with interviews — he’d figured that much out. He was “working” headhunters who filled jobs without asking too many questions.

Fred said he was “making jobs pay.” You could say Fred was just playing the market, and beating employers at the salary game. He’d lucked into some employers that didn’t do much background checking — or that trusted “headhunters” to do it for them.

I write a lot in this newsletter about employers that go too far with background checks, and about job hunters who get abused in the recruiting process. But employers sometimes take it between the eyes, too, from unscrupulous “salary hunters.”

What Fred was doing can be done — but not for long. The issue wasn’t the salary boosts he was getting — that’s a matter of negotiating. The problem was that he wasn’t comitting to a job, and that was his routine.

Do you think people can hold down multiple jobs of the same kind, and do it successfully and legitimately?

I didn’t keep up with him, but my guess is Fred didn’t spend many years in the engineering profession. I’m sure he got busted. There are many lessons in stories like this. What do you get from this one?

Got a good, weird tale of job hunting or hiring? Let’s hear it! (Want to hear more true stories from The Headhunter Files? Let me know!)

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