Resumes were the topic last week… well, at least after some professional resume writers pointed out the differences between what they do and what TheLadders does… Up to that point, the topic was my critique of TheLadders’ sales gaffe in its pitch for $1,375 resume services. One should not be pitching pricey perfection in resume writing when one fails to catch one’s own spelling errors. (Hey, I make spelling mistakes, too, but I’m not trying to get you to spend $1,375 to buy my spelling and writing expertise.)
I don’t write resumes for a living. But I do provide advice about how to get an interview and how to win a job. In this week’s (February 12, 2008) edition of the Ask The Headhunter Newsletter, we’re discussing how to commit Resume Blasphemy. That is, how to turn that piece of paper you hand an employer into a Working Resume.
In the newsletter I offered 4 tips for how to structure an hypothetical resume so it works like a business plan. (Yah, you have to subscribe to the newsletter to get that stuff — and we’re going to be discussing newsletter topics here regularly. The newsletter is free.)
I promised a few more tips for how to structure it. The point is to show a manager how you will do the work. (A nifty novelty in the hiring process.) After the 4 bullets I listed in the newsletter, here are 3 more in the series for the hypothetical situation I presented:
- My plan: Meet with product managers, marketing, and sales team to coordinate a new presentation of the product and a new strategy for promoting it. Get this done in 30 days. Roll out new campaign in next 30 days.
- Steps: [week by week plan and schedule of tasks involved in your job]
- Profit Estimate: Using these steps I believe I can help increase unit sales A% in 60 days without reducing price. Such sales would result in B% more collateral sales of associated products. I estimate this would increase total revenue by X% and possibly enhance overall profit by Y%.
Put it all together, and you’ve got a pretty compelling presentation that puts other candidates to shame. The manager should quickly see that you have a plan for doing the job, and something of substance to discuss in your meeting. But, as I pointed out in the newsletter, there is no fixed format and you must create and re-create the bullet points to suit your situation. It’s got to sound like you, not like me. For those who’ve thought about this, please post your ideas and examples — let’s have some fun with it!