In the April 16, 2019 Ask The Headhunter Newsletter a job seeker exposes rude HR recruiting practices and 319,000 people take notice.
Hundreds of LinkedIn users have commented on a clever cover letter someone sent to a company about a job. The reply he got was an unsigned e-mail blast the company sends to all rejects, suggesting his application wasn’t even read. But he got the last laugh. His cover letter was a series of “Arfs.” He posted it and their canned reply. How embarrassing for the employer to be exposed like that! This is yet another example of how employers treat job applicants. They solicit us then ignore us! What’s the solution to this?
Shawn Gauthier (shawngauthier.com) is a copywriter and creative director in the advertising industry. He’s one of the 155 million members of LinkedIn in the U.S. who turn to this “professional networking service” to find a good job match. But, like many frustrated LinkedIn users, Gauthier finds that this jobs-and-people database is more about robots than true networking.
Fed up with employers who solicit job applicants but then don’t read their applications, Gauthier applied his considerable writing skills to create a compelling cover letter to apply for a job at Chewy.com, an online pet store:
The links are to his website and profile. After Gauthier received the reply below, he posted both to his LinkedIn page:
The lesson Gauthier learned is trivial — that this “boilerplate rejection” practice is pervasive. LinkedIn’s 155 million members have all been treated to such robo-rejections more times than they can bark. I mean count. And they’re talking about it. There are over 440 comments on Gauthier’s post.
Who let the dogs out?
Employers are increasingly complaining that they can’t fill critical jobs because of a low unemployment rate coupled with an inadequately trained workforce. In other words, employers claim the right talent just doesn’t exist.
Comments from hundreds of job seekers on this LinkedIn thread, however, suggest the talent problem is in the Human Resources suite, where a troubling brand of clueless disdain for job applicants seems to destroy companies’ ability to recruit the workers they need.
Despite the tongue-in-cheek sarcasm in his cover letter, Gauthier continues to maintain an incredibly high level of professional conduct in his many replies to the hundreds of comments he received on his LinkedIn post — even when the commenters are HR managers out to shame him by rationalizing Chewy’s behavior. This has become the mark of clueless personnel jockeys. They don’t seem to realize that their disdain for job applicants destroys their companies’ reputations in the professional communities they need to recruit from.
10 reasons your company’s HR can’t fill jobs
The problem is not a talent shortage. HR itself is the reason so many companies can’t fill jobs.
What’s the solution?
- HR should stop posting jobs on cattle-call websites that generate 100s or 1000s of applicants. You want only a handful of the right ones. The job boards are not designed to do that, so stop using them. To ensure you can send personal letters to every applicant you reject, learn how to recruit fewer people by recruiting only the right people. This is not a numbers game unless you’re gambling. (See Why cattle-call recruiting doesn’t work.)
- Stop relying on keyword job descriptions. Ever have a job that six months into it matched the job description you were hired for? I ask this question at workshops I do for Executive MBA programs at Wharton, UCLA, Northwestern, Cornell and other top business schools. Everyone laughs. The answer is always Never! — because job descriptions are fabrications of HR. So stop relying on keywords and on any kinds of job descriptions. Move on to #3.
- If you’re going to recruit, then become expert in the work of the company teams you recruit for. Be able to mix it up with engineers, marketers, finance people, programmers and production line workers. Understand their work. Asking job candidates what’s their greatest weakness and how they handled a difficult situation isn’t interviewing. It’s fake.
- Recruiting means going out into the professional community where the people that you need to hire hang out, talk shop, learn, and teach one another. Everything else is B.S. I know you know that. So stop pretending because some whitepaper published by some HR Consulting Shop told you to waste your time and money on Indeed or LinkedIn. Go out into the world and participate in the professional community you need to recruit from.
- Make your hiring managers spend 20% of their time each week recruiting. If it’s not worth it to them, then they’re not managers. They’re individual contributors. A manager’s job is to recruit, hire, train, cultivate, enable, mentor and manage the people who do the work.
- No matter who’s doing the recruiting, do it all the time. Those EMBAs always ask me, “My company’s going to merge or get acquired in 6-18 months. My job may be at risk. When should I start job hunting?” I give them a long pregnant pause, then I tell them, “Two years ago.” After they’re done laughing nervously, every single one of them gets it. Likewise, you and your managers must be recruiting all the time. Posting jobs and waiting for “who comes along” isn’t recruiting. It’s lazy.
- Do you believe job applicants are too much trouble? Then you’re doing it wrong. You’re not your company’s solution to its problems and challenges. The people you’re trying to hire are. Start treating them with respect all the time.
- If you believe it’s okay to insult and talk smack to job applicants, then get out of HR. The next time you feel like being snarky with a job applicant, quit your job.
- You don’t need headhunters like me to fill jobs. You need to be an active part of the professional community you need to recruit from and to cultivate sources and friends who trust you and that you trust. NEWS FLASH! We all know how most jobs are found and filled: Personal contacts. So stop spending 99% of your recruiting budget on job postings. Start spending it taking great candidates to dinner.
- Please — stop pretending! It looks very bad to those people your company desperately needs to hire. They tell their friends.
It doesn’t sink in
Shawn Gauthier noticed in his LinkedIn dashboard that lots of people at Chewy were viewing his post — and that a lot of other LinkedIn users were sending the link to Chewy employees. So he decided to reach out to Chewy’s HR department directly for a second chance at a job. The best the recruiter could do was “explain” the excuse for why he was treated impersonally:
“…the role had been filled and there were 670 applicants that needed to be rejected. So as you can imagine, it would be a little difficult for our team to send out 670 personalized rejection letters.”
It still doesn’t sink in at Chewy — or in most HR organizations. If you’ve got too many applicants that “need to be rejected,” then you’re soliciting too many of the wrong people — which means you are the problem and your recruiting methods are the problem.
There is no talent shortage except in HR, where it’s “a little difficult” to let the truth sink in. Your team should not need to send out 670 rejection letters to anyone!
I asked Gauthier what this suggests to him. He replied:
“The response from fellow LinkedIn members suggests that this isn’t limited to Chewy. It doesn’t help Chewy’s image for sure… but if it is standard practice (as it seems), they will not stand out for the thoughtlessness. It does demonstrate that there is an opportunity for a business to stand out and win brand ambassadors through an extensive overhaul of hiring and rejection practices.”
Message to Chewy’s Public Relations department: Shawn Gauthier’s LinkedIn post has 319,381 views and counting. Do you know what the world thinks of your HR department and your company? (Hint: 68% of job seekers own pets. How many customers can you afford to lose?)
Why can’t HR fill jobs? Is it because of a talent shortage? I offered up 10 suggestions to help HR fix HR. What else is HR doing that hinders recruiting and hiring? What else should HR do so companies can fill jobs?