This economy makes strange bedfellows.
In good times, who’d want to be associated with a B-list “partner?” When times are tough, though, good organizations seem willing to hop into bed with just about anyone for a few bucks’ worth of sponsorships… Judge them by those they hang out with…
IT industry watcher Winston Lawrence reports that the Better Business Bureau has assigned a reliability rating of “B” to TheLadders because of the number of complaints filed against the “$100k+” jobs board.
Lawrence’s comments got my attention because a notable career-industry expert recently pointed out something interesting to me. It seems some of the leading career-related events, conferences and publications are heavily subsidized by TheLadders.
The Human Capital Management Summit, operated by The Aberdeen Group, lists TheLadders as a “partner.”
The 2009 AESC (Association of Executive Search Consultants) Member Mid-Year Outlook Survey was sponsored by TheLadders.
In 2007, TheLadders sponsored the Career Masters Institute Conference. (CMI is now owned by Kennedy Information Systems.)
ERE, “the leading online provider of information and networking opportunities for recruitment and HR professionals,” produces webinars sponsored by TheLadders.
OnRec, a UK association of online recruiting organizations, held its awards ceremony recently — sponsored by TheLadders.
The Wall Street Journal’s CareerJournal lists TheLadders as “a Premier Partner.”
But what I find most interesting is Winston Lawrence’s report about New York State’s Workforce New York website. Operated by the N.Y. Department of Labor and subsidized by taxpayers, the site lists jobs from TheLadders — in spite of repeated consumer complaints and the B rating from the BBB.
It’s easy for all these organizations to argue that they need sponsors, and in exchange they give TheLadders a great measure of professional credibility.
Life on the B list. There’s an old adage about that. A people hang out with A people. B people hang out with B people who attract C people, and soon the B list becomes the C list.